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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013

Updated with 1Q 2013 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013. TVB Analysis of SQAD National and Local Market Cost Estimate Data. Scatter Network/Spot Variables. Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political.

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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013

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  1. Updated with 1Q 2013 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data

  2. Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political

  3. Scatter Network/Spot Consistencies • TSA Viewers/DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report (Issue Date: November 16, 2012) • Media Market Guide Local Edition (Average levels used from March, June, September & December data / final quarter data. Q4’12 & Q1’13 uses November’12 data)

  4. Network Scatter vs. Spot TVCPM A25-54 9-Quarter Average Cost Comparisons – Q1/11-Q1/13

  5. Early MorningA25-54 CPM — Network Scatter vs. Spot

  6. Early NewsA25-54 CPM — Network Scatter vs. Spot

  7. PrimetimeA25-54 CPM — Network Scatter vs. Spot

  8. Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot

  9. Late NightA25-54 CPM — Network Scatter vs. Spot

  10. Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot

  11. Cable News vs. Spot Early MorningA25-54 CPM

  12. Syndication Scatter vs. Spot AccessA25-54 CPM

  13. 1st Quarter 2013Network Scatter vs. Spot TV — CPM A25-54

  14. 1st Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis

  15. 1st Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 TSA CPM Basis

  16. A25-54 CPM Change Q1 2013 vs. Q1 2012

  17. A25-54 CPM Change Q1 2013 vs. Q4 2012

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