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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2012-Q1 2014

Updated with 1Q 2014 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2012-Q1 2014. TVB Analysis of SQAD National and Local Market Cost Estimate Data. Scatter Network/Spot Variables. Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political.

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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2012-Q1 2014

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  1. Updated with 1Q 2014 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2012-Q1 2014 TVB Analysis of SQAD National and Local Market Cost Estimate Data

  2. Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political

  3. Scatter Network/Spot Consistencies • Network TSA Viewers/Spot TV DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report (Issue Date: November 15, 2013) • SQAD DATAVue Product Version 3.0.0.1 (Average levels used from March, June, September & December data / final quarter data. Q1’14 use Dec’13 data) SQAD recently undertook an extensive analysis of the CPM and CPP data reported in Media Market Guide-National and found that it did not reflect the current national television marketplace as precisely as they would like. As a result, they felt obligated to revise their data accordingly. In this report, you will find that all of the numbers have been updated.

  4. Early MorningA25-54 CPM — Network Scatter vs. Spot

  5. Early NewsA25-54 CPM — Network Scatter vs. Spot

  6. Spot Early Morning vs. Network Early NewsA25-54 CPM — Network Scatter vs. Spot

  7. PrimetimeA25-54 CPM — Network Scatter vs. Spot

  8. Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot

  9. Late NightA25-54 CPM — Network Scatter vs. Spot

  10. Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot

  11. Cable News vs. Spot Early MorningA25-54 CPM

  12. Syndication Scatter vs. Spot AccessA25-54 CPM

  13. 1st Quarter 2014Network Scatter vs. Spot TV — CPM A25-54

  14. Network Scatter vs. Spot TVCPM A25-54 1st Quarter’14 +1% Network Premium -17% +49% -3% +12%

  15. 1st Quarter 2014 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis

  16. A25-54 CPM Change Q1 2014 vs. Q1 2013

  17. A25-54 CPM Change Q1 2014 vs. Q4 2013

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