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Updated with 2Q 2013 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013. TVB Analysis of SQAD National and Local Market Cost Estimate Data. Scatter Network/Spot Variables. Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political.
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Updated with 2Q 2013 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data
Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political
Scatter Network/Spot Consistencies • Network TSA Viewers/Spot TV DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report (Issue Date: February 22, 2013) • SQAD DATAVue Product Version 3.0.0.1 (Average levels used from March, June, September & December data / final quarter data. Q1’13 & Q2’13 uses February’13 data)
Network Scatter vs. Spot TVCPM A25-54 2nd Qtr’13 +26% Network Premium -0.4% +94% +11% +47%
2nd Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis