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Social Media 2.0: Managing Social Media Effectivel y

Social Media 2.0: Managing Social Media Effectivel y. Alice Gaston Program Assistant, WAP. Overview. What is Social Media? Social Media Assessment and Messaging Facebook How to make the most of your Facebook page Marketing your Facebook page Twitter Tools to simplify Twitter

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Social Media 2.0: Managing Social Media Effectivel y

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  1. Social Media 2.0: Managing Social Media Effectively Alice Gaston Program Assistant, WAP www.nascsp.org

  2. Overview • What is Social Media? • Social Media Assessment and Messaging • Facebook • How to make the most of your Facebook page • Marketing your Facebook page • Twitter • Tools to simplify Twitter • Using your Twitter feed outside of Twitter • YouTube • New ways to create and edit videos • Complementary sites for social media • Summary www.nascsp.org

  3. What is Social Media? Broadly defined, social media are internet-based media outlets which allow for peer-to-peer interactions. Facebook, Twitter, YouTube, LinkedIn, and the millions of blogs are all examples of social media. Work Smarter, not Harder! www.nascsp.org

  4. Social Media Assessment www.nascsp.org

  5. Messaging www.nascsp.org

  6. Facebook Some new features for Facebook Pages: Ask Your Facebook Fans Questions With a free form text box, users can leave comments about their own personal experiences. How has WAP had an impact on your life? • With set responses • I work in an agency that helps families live in safer, healthier, more energy efficient homes. • I have received services and now save money every month • I was trained through WAP and now work as a WAP worker • I work at a company supported and sustained by the WAP www.nascsp.org

  7. Facebook Some new features for Facebook Pages: Facebook Insights www.nascsp.org

  8. Facebook How to market your Facebook Page: Add a Facebook widget to your email signature Add a Like Box to your website Add a Like Button to your website Add a Badge to your website www.nascsp.org

  9. Twitter Twitter Vocabulary: www.nascsp.org

  10. Twitter • Ways to simplify using Twitter • Use the ‘Who to Follow?’ options provided by Twitter • Create lists to manage followers • Use third party sites to help you find users, schedule tweets, and add pictures to your messages Link Facebook and Twitter! Reach out to all of your followers with just one tweet! www.nascsp.org

  11. Twitter How to use your Twitter feed outside of Twitter: Add a Twitter icon to your email signature Add a “Follow Me” button on your website Add a “Tweet this” button on your website Add a Streaming, Favorites, or Search widget to your website Streaming Widget Search Widget www.nascsp.org

  12. YouTube YouTube has added a number of features that allow you to edit videos directly on the site without expensive or difficult video editing software. Some additions to videos you can make are: Video Annotations: Add text to videos like speech bubbles or titles for individuals Video Editor: Create a video from your own video clips Video Captions and Subtitles: Add captions or subtitles to your videos. If you are using federal funds for your website, you MUST have captions for all videos that are hosted on your site. Connect YouTube to Facebook and Twitter! www.nascsp.org

  13. Other Complementary Sites for Social Media www.nascsp.org

  14. Other Complementary sites for Social Media QR Codes QR Codes are one of the newest features hitting social and traditional media. If you take a picture of the image to the left with a smart phone application, it will link directly to a website. QR Codes are good for print media or advertisements to drive people to your website. www.nascsp.org

  15. Summary Working Smarter Link your social media accounts Make connections between your social media and your other websites Use the analytical tools provided When in doubt, look it up Have fun! www.nascsp.org

  16. Questions? Alice Gaston Program Assistant, WAP agaston@nascsp.org 202-624-5474 www.nascsp.org

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