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Olivier Uyttendaele

Olivier Uyttendaele. KBC Bank and Insurance. Visual identity. Combination typeface and symbolic shapes Symbolic shape: A persons head Typeface: Name and activities. Visual identity 2. 2 base colours: Light blue Dark blue Always these 2 colours If not possible:

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Olivier Uyttendaele

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  1. Olivier Uyttendaele KBC Bank and Insurance

  2. Visual identity • Combination typeface and symbolic shapes • Symbolic shape: • A persons head • Typeface: • Name and activities

  3. Visual identity 2 • 2 base colours: • Light blue • Dark blue • Always these 2 colours • If not possible: • Always black and white • Freedom, sea

  4. How to apply the logo? • Free space around logo: • Keeps disturbinbg elements away • Doesn’t mean lost empty space around logo

  5. How to apply the logo? 2 • Sufficiently readable: • Smallest possible size 10mm • Other prints: • Newspaper: • Bigger size to improve readability • …

  6. Applications of the logo • Documents: • Invoices • Contracts • Orders • Applications forms • Order forms

  7. Applications of the logo 2 • E-mails • Notes • Business cards • Commerciel publications: • Advertisments • Posters: • Busstop posters or 20m²posters

  8. Applications of the logo 3 • Leaflets • Brochures • Invitations • Guest cards

  9. Applications of the logo 4 • Gifts: • T-shirt • Umbrella • Soccer ball • Bicycle helmet

  10. Thank you for your attention

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