YouTube and the 2012 Virginia Senatorial Race

1. (YouTube) YouTube and the 2012 Virginia Senatorial Race By: Christian Ruiz

2. Why YouTube? • Free • No time limit • Much more detailed videos than on television • Fast upload • Generally aimed at supporters • Do something beyond voting • Young, educated, engaged population • Provide opportunities to network and become involved • Not only look for ways that the opponent is bad (Moe) (Salmond 5)

3. The Candidates George Allen (R) Tim Kaine (D) (Kaine1) (Falkenstein)

4. What do the polls say? • realclearpolitics.com: • 9/11/2012 – 9/26/2012 • Average of several polls: • FOX News • Rasmussen Reports • Roanoke College • Allen: 44.2% • Kaine: 47.8% • Up by 3.6% (“Virginia Senate – Allen vs. Kaine.” ) (VC café poll)

5. Does YouTube have a role in this lead?

6. YouTube Pages Allen Kaine (GeorgeAllenVA’s channel

7. YouTube Pages Allen Kaine (Tim Kaine)

8. Number of Videos Uploaded Allen Kaine 98 videos • 111 videos (YouTube)

9. Positive Ads Allen Kaine Unleashed Best Our Best Days Are Still Ahead • Envision • George Allen: Opportunity • Dorothy - Foundation

10. Negative Ads Allen Kaine Clock Priorities A Great Opportunity • Unabashed • Accountable • Going To Be Great?

11. Being Personal Allen Kaine WRIC: Kaine Guest Coaches University of Richmond Women’s Basketball Team Tim Kaine Plays Harmonica with the Tazewell County Pickers TK4VA Bumper Sticker • Rhonda • Ask George Allen • George Allen on “Cooking with the Candidates” • Tim Kaine’s video?

12. Replay Positive News Footage Allen Kaine Gov. Kaine Meets with Seniors in Falls Church WSLS: Bob Denton Says Gov. Kaine “Prevailed” in VBA Debate Gov. Kaine Volunteers at RAM Clinic in Wise County, VA • Fox 5: George Allen Interview • George Allen Joins Neil Cavuto on Fox Business • WCAV: George Allen Brings “Send a Message” Tour to Charlottesville

13. Support from Wife Allen Kaine Anne Holton Anne Holton Tours Businesses in Downtown Staunton ABC13: Anne Holton at Opening of Virginia Beach/Norfolk Office • Susan Allen • NBC29: Susan Allen Campaigns for George Allen in Central Virginia • Susan Allen Introduces Ann Romney in Leesburg, Virginia • WCAV: Susan Allen’s Charlottesville Visit

14. Garnering Support Allen Kaine Tim Kaine’s Message from Winchester A Message from Mike Henry 50 Days Left • GOTV Radio Ad: Send a Message • George Allen Thanks “Ambassadors for Allen” • Facebook and Twitter links

15. Speeches / Debates Allen Kaine Full VBA Debate 2012 Democratic Convention Speech (PBS NewsHour) Kaine Speech at Rally May 5th, 2012 • George Allen Speaks to the 7th District Convention • George Allen Thanks “Ambassadors for Allen” • George Allen in Manassas with Romney-Ryan 2012

16. Edited Videos Allen Kaine WTVR: Analysis of the Fairfax Chamber / NBC 4 Debate http://www.youtube.com/watch?v=-qnTY8OaHcc&feature=plcp • Fox 5: George Allen Interview • http://www.youtube.com/watch?v=JyAIFCbBdtg&feature=plcp

17. Demographics: Women Allen Kaine Gov. Kaine Talks with Military Wives in Virginia Beach with President Obama and Sen. Mark Wagner CBS19: Gov. Kaine Discusses Education, Balance with Women in Charlottesville Clock • Dorothy – Foundation • Kay • Betsy • History • Women favor Democrats, men favor Republicans • Bob Holsworth: this year: women are giving Democrats greater advantage than men for Republicans (Przybyla)

18. Demographics: Hispanics Allen Kaine (speaks Spanish!) Gov. Kaine – Entrevista con Armando Guzman en Univisión Apoyar Latinos for Kaine • WDBJ: Senator Marco Rubio (FL) Endorses George Allen in Arlington Today • WUSA: Marco Rubio Endorses George Allen • History • Latino voters: 2.2% electorate (VA) • Allen voted against McCain-Kennedy immigration reform bill • Kaine in favor of “common sense immigration solutions” • Poll (June 2012): 53% VA Hispanics would support a Democrat in Senate vs. 32% for a Republican (Le) (Stein)

19. George Allen: Endorsements • Rudy Giuliani Endorses George Allen • Majority Leader Eric Cantor Endorses George Allen for U.S. Senate – NBC Washington • Congressman Robert Hurt Endorse George Allen for U.S. Senate

20. Conclusion • Both replay positive ads, negative ads, positive news stories, stories of wife’s involvement, speeches • Both get personal • Both play on history of party affiliation of demographics • George Allen’s advantage: • Endorsement videos • Tim Kaine’s advantage • Latino voters • Women • More access to getting involved • Not only videos, but history • Quality of YouTube use greater than quantity of videos posted

21. Works Cited Contorno, Steve. “Kaine Targets Latinos in Virginia Senate Race.” Washington Examiner, 24 Aug. 2012. Web. 2 Oct. 2012. Falkenstein, Ken. George Allen Thumbs-Up Pic. 11 May 2011. Bearing Drift: Virginia’s Conservative Voice. JPEG file. GeorgeAllenVA’s channel. YouTube, 28 Sept. 2012. Web. 2 Oct. 2012. Kaine1. 5 Apr. 2011. The Reid Report. JPEG file. 2 Oct. 2012. Le, Van. “Senate Spotlights: Six Races to Watch for Immigration Reform Supporters.” Latino Vote Matters, 25 Sept. 2012. Web. 2 Oct. 2012. Moe, John. “Candidates Use YouTube to Rally, Not Persuade.” Marketplace. American Public Media, 20 Mar. 2012. Web. 1 Oct. 2012. Przybyla, Heidi. “Kaine-Allen Virginia Senate Race Mirrors Top of Ticket.” Businessweek, 1 Oct. 2012. Web. 2 Oct. 2012. Salmond, Rob. “MeTube: Political Advertising, Election Campaigns, and YouTube.” The Center for Technology Innovation at Brookings, 13 Mar. 2012. PDF file. 2 Oct. 2012. Stein, Perry. “Morning Read: Virginia Senate Race Tied, Candidates Go After Hispanic Vote.” NBC Washington, 24 Aug. 2012. Web. 2 Oct. 2012. Tim Kaine. YouTube, 1 Oct. 2012. Web. 2 Oct. 2012. VC café poll. 12 Oct. 2010. VC Café. JPEG file. 2 Oct. 2012. “Virginia Senate – Allen vs. Kaine.” RealClearPolitics. n.p., n.d. Web. 1 Oct. 2012. YouTube. n.d.Socusoft, dvd-photo-slideshow.com. JPEG file. 2 Oct. 2012.