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BSR Conference 2004 Topline Impressions

BSR Conference 2004 Topline Impressions. Presentation to SPN December 9, 2004. Business for Social Responsibility Conference, Nov 9-12, 2004. Title: Integrating CSR: New Risks, New Rewards In NYC About 1500 participants 2 ½ days

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BSR Conference 2004 Topline Impressions

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  1. BSR Conference 2004Topline Impressions Presentation to SPN December 9, 2004

  2. Business for Social Responsibility Conference, Nov 9-12, 2004 • Title: Integrating CSR: New Risks, New Rewards • In NYC • About 1500 participants • 2 ½ days • ‘Working’ breakfasts and lunches with keynote speeches, plus 2 breakout sessions per day and lots of networking time Presentation to FIT, Andrew Winston, 2004

  3. Overview Impressions • Well done: Improved over last year (which was pretty good to begin with) • Breakouts much more useful • Moderated actively instead of passively • Less time for canned talks from participants • More focus on the topic listed in the program and more time for Q&A • Seems like more content every year • My take: More is being done out there, so there’s more to say beyond platitudes • And more transparency every year so more they can talk about • Only going off of the panels I saw… Presentation to FIT, Andrew Winston, 2004

  4. Some Interesting Things I Heard: Keynotes • Tom McKillop, CEO AstraZeneca • Talked about tradeoffs of precautionary principle vs. improved healthcare for humanity – “first drug in a class is never the best”, and always carries some risks • “Our main contribution to society is through R&D” • Only one CEO prize – for SH&E • Paul Pressler, Gap CEO • Just released very transparent report on compliance of supply chain (workplace safety, child labor, etc) • “I have no interest in making [supplier standards] a competitive advantage– “it’s something everybody should do” [heard similar thing from Unilever] • Internal reaction to report was ‘profound’ Presentation to FIT, Andrew Winston, 2004

  5. Some Interesting Things I Heard: Keynotes • Anne Mulcahy, Xerox CEO • “We believe social responsibility saved us in a dark period” • Kept people committed to company during near bankruptcy and hard times • Paul Skinner, Chairman Rio Tinto • “Why we’re digging holes is not the issue (have to serve man’s needs) --- how is” • Document: “The Way We Work” • Leadership has to be seen doing things or the talk is cheap • Next big issue – climate change – we produce coal Presentation to FIT, Andrew Winston, 2004

  6. Some Interesting Things I Heard: Breakouts “Water – Not Oil” • About water being the resource constraint of the 21st century • Coke’s main CSR focus • 92-98% of product is water • India situation was wakeup call – bad community relations over groundwater use • Tons of data mapping on regional level to see where their facilities should go, and to see where they need to cut back water use. • P&G launching PuR in developing world – water cleaning sachets (packets) • Some tools available – Pacific Institute and Peter Gleick, GEMI Presentation to FIT, Andrew Winston, 2004

  7. Some Interesting Things I Heard: Breakouts “Destination Sustainability” • Panel mainly about sustainable agriculture • WWF, McDonalds, Unilever, Gerber • Unilever trying to shift whole markets • Access to resources a core business issue • But testing first: One pilot crop – 50% water, 30% pesticide reductions • McDonald’s in pilot with a few big suppliers on higher standards and environmental data tracking • Learning: Pilot first carefully Presentation to FIT, Andrew Winston, 2004

  8. Some Interesting Things I Heard: Breakouts “Waiting for Kyoto” • About climate change activities • Whirlpool, World Bank, Sony, Pew Ctr • Sony • Innovate eco-efficiency metric: Sales/environmental impact • Renewable energy partnership with Toyota • Hard tradeoffs at Whirlpool • Pressure to exit HFCs, but they are more efficient as insulators which reduced energy use • Other: Some interesting electronics labeling in Japan: shows price + price of electricity for 10 years = total price • Use phase focus for both companies Presentation to FIT, Andrew Winston, 2004

  9. Some Interesting Things I Heard: Speaking to Leadership about CSR • Use terms they understand • P&G and diaper production: CSR group talked about production waste in terms of garbage and landfill, then switched to $$$ an efficiency and got their attention • Coke exec said to his management, “if we don’t have H2O we’re out of business” Presentation to FIT, Andrew Winston, 2004

  10. BSR Conference 2004Topline Impressions Presentation to SPN December 9, 2004

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