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J.C. Penney Valuation. Brooks Associates, Inc. Agenda. Projections and Recommendation Financial Analysis New Remodeling Strategy. Recommendation. Stock not Undervalued No Additional Purchases. Weighted Average Cost of Capital. Future Projections. Pricing Strategy. Fair-and-Square
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J.C. Penney Valuation Brooks Associates, Inc.
Agenda • Projections and Recommendation • Financial Analysis • New Remodeling Strategy
Recommendation • Stock not Undervalued • No Additional Purchases
Pricing Strategy • Fair-and-Square • Promotions and Coupons • Problems
Remodeling Strategy • “Town Square” • Store Layout • Unified Design
Competitors • Public Relations • Online Sales • Other Technology
Conclusion • Reevaluate in 2014 • Stock not undervalued
Questions • Amber Funkhouser amber.funkhouser@drake.edu • Chelsea Smith chelsea.e.smith@drake.edu • Jennifer Bankers Jennifer.bankers@drake.edu • Zachary Vasseur zachary.vasseur@drake.edu