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J.C. Penney Valuation

J.C. Penney Valuation. Brooks Associates, Inc. Agenda. Projections and Recommendation Financial Analysis New Remodeling Strategy. Recommendation. Stock not Undervalued No Additional Purchases. Weighted Average Cost of Capital. Future Projections. Pricing Strategy. Fair-and-Square

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J.C. Penney Valuation

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  1. J.C. Penney Valuation Brooks Associates, Inc.

  2. Agenda • Projections and Recommendation • Financial Analysis • New Remodeling Strategy

  3. Recommendation • Stock not Undervalued • No Additional Purchases

  4. Weighted Average Cost of Capital

  5. Future Projections

  6. Pricing Strategy • Fair-and-Square • Promotions and Coupons • Problems

  7. Remodeling Strategy • “Town Square” • Store Layout • Unified Design

  8. Competitors • Public Relations • Online Sales • Other Technology

  9. Conclusion • Reevaluate in 2014 • Stock not undervalued

  10. Questions • Amber Funkhouser amber.funkhouser@drake.edu • Chelsea Smith chelsea.e.smith@drake.edu • Jennifer Bankers Jennifer.bankers@drake.edu • Zachary Vasseur zachary.vasseur@drake.edu

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