Building a Kick A$$ Boot Camp Biz

1. Building a Kick A$$ Boot Camp Biz

2. Who Am I?

3. Calgary NW Fit Body Boot Camp

4. My InfoBiz… Coming soon:

5. Above all, my most important job: Being a MOM

6. A Little About My Start in Fitness • School teacher for almost 20 years • Had a small in home personal training studio (1:12 group training) • Went to Fitness Business Summit ‘07 • Started my boot camp 2 months later • Month #1 = $10,000 from 30+ clients • Left my career as a school teacher 4 months later

7. A Little About My Start in Fitness • Began coaching with Bedros in early 2008 • Closed home studio 2008 • Released first online program Jan 2010 • Became Fit Body Boot Camp in fall of 2010 • Opened/sold a second FBBC in June 2011-12 • Currently run one boot camp - ‘part time’

8. Why boot camp? • Love the energy of group training • Group training is most effective for client results and retention • Affordable for clients

9. Why boot camp? • Leverage time: Less time training clients IN my business, more time working ON my business so to help MORE people • Brilliant model for building a community which is the ‘secret sauce’ of boot camp 

10. Most Important Asset to Building a Booming Boot Camp? (Don’t do anything just for money.)

11. Formula for success: When you appreciate your clientsTreat them the way you’d like to be treatedHelp them get results with second to none serviceSuccess follows

12. RESULTS driven boot camp sessions. • Create fast paced, fun workouts • Must be a different workout every day • Research based training • Amazing ‘done for you’ workouts available with FBBC 

13. ‘Can’t Go Wrong’ Workouts • Keeps everyone moving, NO standing around • Timed sets versus counting reps • Offer modifications/ways to intensify for all exercises • ‘Personal training’ in a group setting • 30-40 min of intensity (60 min)

14. No Ordinary Boot Camp Build a Community You’re not teaching a boot camp, you’re building a community. Make your boot camp the ‘Cheers’ of fitness choices. Be a connector to clients. HOW?

15. ‘Where Everyone Knows Your Name…’ Create a sense of belonging in camp: • Greet clients by name • Introduce new clients to others • Pair up a new client with someone • Say hello and good bye to clients daily • Follow up with texts and emails • Create costume and themed-based workout days • HAVE FUN!

16. ‘Where Everyone Knows Your Name…’ Create a sense of belonging outside of boot camp: • Connect clients outside of camp (eg. Carpools) • Facebook (for FUN not selling) • Be a sponsor of a local charity event • Do fund raisers together • Eg. Annual Lil Black Dress Fundraiser • Organize and compete in group competitions • Spartan Event, mud runs • Host an Open House • Network with other biz owners for cross promotions • Jean Party

17. Obvious things to create community DAILY: • Arrive EARLY • Prepare Equipment • Appearance – be professional • Set the Energy • Welcoming Atmosphere • Start ON-TIME • Connections • Know your campers • Follow-up • Have fun, it’s contagious

18. Nuts and Bolts… Times: • Research your area • 5:30 am most successful • Start with one camp then add on • Teach your own camps, then mentor a trainer • Identify your 5% then…. • Get an assistant as soon as you can to help with administrative duties

19. Nuts and Bolts… Space: • If outdoors, always have an indoor option • Soccer centers, gymnastic facilities, dance or karate studios, community centers • Stand alone facility – 2000-2500 square feet in light industrial area

20. Nuts and Bolts… Equipment: Get enough for station workouts • 5 TRX • 5 Plyo boxes • 20 sets of gliders • DB’s 20 x 5 lb /20 x 10 lb/10 x 15 lb • 5 Battling ropes

21. Make a Name for Yourself Be the ‘go to’ fitness guru in your area: • Get out in the community • Do ‘lunch and learn’ on nutrition or fitness talks in schools, churches, businesses • Get involved in a school fair • Write for a community journal • FitPro Newsletter (build a list)

22. Get People in the Door! • Low barrier of entry (even FREE) • Run multiple promotions simultaneously: -email promotion series to list -Groupon deals -Community journal promo -Posters at my location -Silent auction winners -Friend referral specials -FBBC web special (online promo)

23. Get People in the Door! • 2-3 week special at affordable rate • Use this $ to love up new clients: • grocery cards, gift cards at Starbucks, Tshirts etc • Always give the client the BEST deal going • Over-deliver during the 2-3 week special • Get them results so they fall in love with camp

24. Get People in the Door! • Make them feel part of the group • Make an offer EARLY in the promo • Give $ back to clients when they buy a membership eg. rest of the month free, $50 off first month • Get peeps on EFT right away

25. Sample Email Promotion - January • Send 3 email series with an offer eg. New Year’s Revolution January promo • Name the offer • Tell benefits • Guarantee results • Done for you monthly promos with FBBC 

26. Sample Promotion - January Create a system to seamlessly get peeps into camp: • Initial email(s) with call to action • Phone number • Canned response email • Method of payment • Welcome email with info: times/location/what to bring/waiver etc

27. Sample Promotion - January • Provide over the top service and results • Check in with clients often • Make an initial offer with incentive • Offer remainder of the month FREE • Additional $ off first month • Make a second offer near end of program • Offer remainder of the month for FREE Continue to provide amazing service no matter what!

28. Love ‘Em Up • Stay in touch with your email list and members • Text members daily • Email your list 2-3 /week with awesome CONTENT -Fit Pro Newsletter weekly - More recipes -Relevant articles -’Done for you’ meal plans and tips - Nutrition conference calls -Survey: What do clients want? Be the solution.

29. Love ‘Em Up Remotely: Don’t discount your online presence with your list. Build trust and credibility. -Always provide GREAT content -I’ve had list members for 3 years before buying -Present the right offer -Client needs to be ready -Example: Thanksgiving/Black Friday promos

30. Retention Just be cool…. • Give stuff: jackets, mats, water bottles, gift cards, valentines, Xmas cards, treats • Invite them to your home: nutrition talks, jean parties • Fun events: city chase, zip line, mud runs • Weekend getaways: boot camp in the mountains

31. Use Members to Sell the Kool-aid • Make it easy for members to bring a friend • Free boot camp to members who bring referrals • $100 gift cards • ‘Bring a Friend to camp’ days • Charity events

32. Build and Grow • Increase times for camp • Expand to stand alone space • Rinse and repeat things from first location to open a second/third • Create a mentorship with biz partner option

33. IN CONCLUSION: GSD! • Come to events like FBS • Implement what you learn right away • ‘Screams vs whispers’

34. GSD! • ‘To do’ list of top 5 things • Put other things on the back burner • Focus! • Get a mentor (buy speed) • Buy Fit Body Boot Camp (mentor for boot camp)

35. My Charity: Friends Church Youth Program Provides opportunities for youth for local and international volunteerism to make the world a better place.

36. How can I help you? Shawna.Kaminski@gmail.com