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Contest theme & C ompany Presentation Styria Media Group in Croatia

Contest theme & C ompany Presentation Styria Media Group in Croatia. Company profile: Styria Media Group AG. Founded: 1869 in Graz, Austria Company structure: Strategic Holding, over 100 subsidiaries Market tu rnover 201 1 : 4 65 Mio. € Employees: ~ 2.900 Business fields:.

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Contest theme & C ompany Presentation Styria Media Group in Croatia

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  1. Contest theme & Company PresentationStyria Media Group in Croatia

  2. Company profile: Styria Media Group AG • Founded:1869 in Graz, Austria • Company structure: Strategic Holding, over 100 subsidiaries • Market turnover 2011:465 Mio. € • Employees:~ 2.900 • Business fields: Print & Digital newspapers Austria Print& Digital newspapers International Magazines International (JV) publishing (International magazines) Radio & TV content company Printing houses & Pre-press Books, audio-visual Logistics & Support Services Corporate publishing

  3. Styria Markets and Portfolio Markets: Home market: Austria International markets: Croatia, Slovenia, Bosnia & Herzegowina, Montenegro, Serbia Media portfolio: • Daily newspapers • Weekly newspaper • Magazines • International magazines/JV • Digital editions • Radio programs • TV listings • Books publishers

  4. Styria Media Holding DIGITAL Portfolio

  5. 5 Strong development of digital platforms iPad appplications

  6. Internet penetration and Styria reach Continuous market growth Source: GfK Croatia/ gemiusAudinnce, 2008-2012

  7. Styria is leader in digital! 3portals among Top 10 Croatian web-sites Source: gemiusAudience, OCT 2012

  8. Strong in special interest sites Source: gemiusAudience, OCT 2012

  9. Absolute No.1 in business digital Source: gemiusAudience, OCT 2012

  10. Digitaly thinking social networks 524.818 BEST USE OF FACEBOOK BY A NEWSPAPER ‘SOCIAL MEDIA STARS’ TOGETHER WITH GUARDIAN AND LE PARISIEN Večernji list fun page COMMERCIAL FACEBOOK SITE 63.696 FANS

  11. 24sata News TV: Extending content from newspapers to news television Providing unlimited media mix, maximizing advertising efficiency

  12. Contest theme • Key issue for Styria is communication with our readers/visitors • Mobile segment is growing and it is expected to „boom” in one, two years time • Smartphone penetration rapidly accelerates • We want to develop unique user-friendly mobile applicationthat would allow photography, edit and send/upload photos (but also text and video materials) to our portals and their later assessment and review • It would be great benefit toour editors and our public

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