220 likes | 233 Views
Join us for the Thirteenth Annual Investor's Meeting to learn about the impact of the Great Recession, marketing and networking activities, and challenges in marketing. Discover how higher education and the economy are interconnected in our strategic plan.
E N D
Welcome to the Thirteenth Annual Investor’s Meeting
Fredericksburg Regional Alliance Public/Private Partnership • City of Fredericksburg • Caroline County • King George County • Spotsylvania County • Stafford County • VEDP • FRA Board of Directors • UMW Center for Economic Development • 48 Private Sector Investors
Economic Development Leadership • City of Fredericksburg – Karen Hedelt • Caroline County – Gary Wilson • King George County – Nicole Thompson • Spotsylvania County – Tom Rumora • Stafford County – Tim Baroody
Main Street Benefits of FRA/UMW Partnership • Knowledge of cultural business traditions • Language translations • Analysis and regional studies • Global teleconferencing facilities • Presence of International students • Internships available
What Businesses are Telling Us.. The Survey
Impact of Great Recession: A Regional Perspective • Certain segments of the business community impacted more than others • Perceptions of the region’s economy depends on what business you are in • Many people still do not “feel” the recession is over
Fredericksburg Regional Alliance at the University of Mary Washington
Marketing & Networking Activities • 10 Marketing Events • 27 Legislative & Political Receptions • 12 Speaking Engagements • 111 Networking Activities & One-on-One Meetings HCA Spotsylvania Regional Medical Center
Marketing Activities to Generate Business • Marketing Calendar • Meetings with Site Consultants • GSA – 3rd Event • RTL TV • Expansion Solutions Magazine Mary Washington Hospital
Marketing Activities to Generate More Business Centre Court
Demographics Help Existing Business Are you utilizing our free services? • Best location for financial • investment • Targeting consumer demographics • and projected spending patterns • Property searches aligned with • strong demographic data • Locate competing • businesses
Challenges in Marketing • Need Meaningful High-Impact Budget • European Executives’ Knowledge of U.S. • Targeting How a Decision Maker Will React to Information
Higher Education and the Economy: • Prepare Workforce • Internship Program • Speed Networking • Construction Impact William Anderson Convocation Center