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The Ultimate Listing Presentation

The Ultimate Listing Presentation. A Customized Home Marketing Proposal prepared especially for:. Geoff and Lisa Scott 234 Happy Hollow Lane. Created by: Scot Kenkel ABC REALTORS. Our Meeting Today: Ask Questions Tour Your Property My Marketing System Discuss $$$$$$$$$$

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The Ultimate Listing Presentation

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  1. The Ultimate Listing Presentation

  2. A Customized Home Marketing Proposal prepared especially for: Geoff and Lisa Scott 234 Happy Hollow Lane Created by: Scot Kenkel ABC REALTORS

  3. Our Meeting Today: • Ask Questions • Tour Your Property • My Marketing System • Discuss $$$$$$$$$$ • Explain the Forms

  4. 1. Why are you moving and where are you moving? 2. When do you want /have to move? 3. How long have you lived in your present home? 4. What “major improvements” have you made on your present home? 5. Who else are you talking with about the sale of your house? 6. What other source of funds do you have available to you? 7. How do you feel about owner financing? 8. How did you arrive at your price? 9. What is most important to you? Pricing? Timing? Convenience? 10. What would it do to your plans if you couldn’t sell? 11. What would it take to get you to list with me today?

  5. Inspect Your Property

  6. Your Personal Objective: 1. Highest Price 2. Shortest Time 3. Least Aggravation My Professional Objective: 1. Highest Price 2. Shortest Time 3. Least Aggravation

  7. About Me Page My Name Designations Accomplishments Personal Slogan…etc About Me Page

  8. About Me Page About Me Page

  9. About My Company Page ABC Realtors, Inc. # of Offices/Agents/Affiliations Accomplishments About My Company Page

  10. About My Company Page Our Industry Colleagues… We work with everyone!!

  11. My Step by Step Marketing System

  12. Step 1Assemble accurate information about your home.

  13. Step 2Create and review a thorough “Prepare to Sell” action item checklist.

  14. Step 3Order the placement of professional signage.

  15. Step 4Create ad copy and images for marketing pieces.

  16. Step 5Enter detailed information into local Multiple List Service.

  17. Step 6Develop print and digital marketing pieces for distribution.

  18. Step 7Upload information to local and national web sites.

  19. Step 8Launch targeted “Industry Awareness Campaign”

  20. Step 9Launch targeted marketing pieces --- postcards, fax broadcasts, e-mails, flyers.

  21. Step 10Qualify Buyers and Coordinate Home Showings

  22. Step 11Negotiate and explain all purchase offers

  23. Regular ReportsWeekly Marketing EffortsShowing ResponsesPricing OpinionsCompetitive Analysis

  24. The Choice is yours… The “Gamble” or… My Proven “System”

  25. Finances Finances Finances Finances

  26. 6 Factors That Influence the Sale of Real Estate • PRICE • CONDITION OF HOME • FINANCING • TIMING • COMPETITION • MARKETING

  27. Factors Beyond Our Control • Physical Features of the Home • Market Conditions • The Competition Factors Within Our Control • Listing Price & Terms • Property Condition Inside & Outside • Availability of Property (Ease of Showing) • Marketing Strategy

  28. Our Goal Get Your Home Sold!

  29. $ $ Wholesale Retail 180+/- Days Avg. market time +/- Sell today! Your List Price TIME 3 Different Prices for your HOME!!

  30. A FEW DAYS 70% 80% 90% 100% Full Market Time-Frame The “PRICING PYRAMID”

  31. Forms Forms Forms Forms

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