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Listing Presentation

Listing Presentation . JOHN SMITH. Table Of Contents. The Company Pinnacle is #1 My Biography Objectives & Goals Market Trends and Factors Marketing Strategy Leading RE and Luxury Portfolio Marketing Plan - Three Phases Social Media Pricing Factors

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Listing Presentation

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  1. Listing Presentation JOHN SMITH

  2. Table Of Contents The Company Pinnacle is #1 My Biography Objectives & Goals Market Trends and Factors Marketing Strategy Leading RE and Luxury Portfolio Marketing Plan - Three Phases Social Media Pricing Factors Factors that Affect Value of Your Property

  3. Company • Founded in 1985, Pinnacle has a reputation that set the standard others aspire to achieve. The benchmark is a result of highly educated Agents placed in an environment for success. We are creating local relationships in serving communities throughout Southern California • With a family-focused corporate culture, Pinnacle is a Full Service Real Estate company with Title, Escrow & Financing under one roof • OVER 700 AGENTS IN SIX STATE-OF-THE-ART OFFICES STRATEGICALLY LOCATED: • ENCINO NORTHRIDGE PORTER RANCH • VALENCIA MISSION HILLS CALABASAS • Locally owned and established neighborhood company with benefits of a corporate franchise ! • Member of Leading Real Estate Companies of the World and Luxury Portfolio

  4. Top Selling Firm In The Los Angeles County

  5. My Biography A member of the National Association of Realtors, California Association of Realtors & Southland Association of Realtors. Licensed Realtor® since 1996. A consistent multi-million dollar producer - over 200 million dollars in closed escrows. Providing clients with open dialogue and positive environment to make savvy business decisions in any market place. Attending continued education and seminars to stay well informed. SPECIALITIES: State-of-the-art Marketing Techniques Resale Homes Real Estate Financing Custom Home Sales Excellent Negotiating Skills

  6. My Biography • THE PERSONAL SIDE • Reside in Northridge, CA • Wife Laura and two wonderful daughters 6 & 8 years. • Involved in many charities. Dedicated to community. • Enjoy snowboarding and fly fishing.

  7. Objectives and Goals Get TOP DOLLAR for your home in your desired timeframe Getting you where you want to go ON TIME Make transaction as SMOOTH AS POSSIBLE

  8. Current Market Factors Uncontrollable Factors Interest Rates Inventory Economic Stability Controllable Factors Price Condition of Home Marketing Availability to Showcase Your Home

  9. Market Trends • The 70s • -1970-73 Recession: Property Values Went Down • - 1974-75 Property Values Leveled Off • - 1976-79 Property Values More Than Doubled • The 80s • - 1980-83 Interest Rates 18+%, Property Values Down • - 1984-85 Property Values Leveled Off • - 1986-89 Property Values More Than Doubled • The 90s • - 1990-93 Aerospace Relocation, Property Values Down • - 1994-95 Northridge Quake, Values Continue Down • - 1996-97 Home Values Leveled Off • - 1998-2005 Home Values Nearly Tripled • 2006-2012 Residential Distressed Inventory has greatly increased, sales sharply and prices declined, and mortgage practices have changed drastically. • 2013-Current Sharp decline in Inventory, Affordable Rates, Prices Increasing

  10. Marketing Strategy We Need To Sell Your Home “TWICE” to First to BROKERS and then to BUYERS…. Price We need to price your home competitively in the current marketplace to attract the Broker and Buyer community Compensation We must offer competitive compensation To the Brokers showing Buyers. We have the advantage to price our home competitively In the marketplace and more importantly Highlight and justify the features of Our home. Accessibility We Need to Make your home accessible to Brokers and Buyers throughout the week. The more accessible your property, the more buyers see your home

  11. TOTAL IMPRESSIONS ACROSS THE WORLD

  12. Delivers Strategic Marketing: Targeted, Integrated, measured Unprecedented Reach

  13. Leading Edge Marketing PHASE ONE– Getting Brokers and Buyers to your home • Prepare your home for showing • ** Staging your home for “THE SALE” ** • Install Sign- information box and a sign rider with your property website and text info • M.L.S. -(Multiple Listing Service) • Lock Box- safety with convenient showings • Office Caravan– immediate exposure to Pinnacle agents. • Broker OpenHouse, Pitching listings to brokers showing in the area • Open Housesto the public- Weekends and weekdays • Email Blast To Agents

  14. Leading Edge Marketing PHASE ONE, PART 2 – Getting Buyers Into Your Home By Marketing, Networking and Promoting ADVERTISING • E-Mail Campaigns –To Prospective buyers and Other Brokers and Personal Local Database • Virtual Tours – Links to all major websites, which connects to your Personal Website • Exposure on Personal Web Page www.PinnacleEstate.com ** Seller’s Advantage– Enhanced Featured Property realtor.com • Mail “Just Listed”- Announcements to the surrounding area • Social Networking- I.E : Craigslist and Facebook

  15. Top 5 home Improvement Projects ROI 1. Cleaning and De-Cluttering 586% 2. Lighting, Brightening and Paint 313% 3. Home Staging 299% 4. Landscaping 258% 5. Repair Electrical or Plumbing 181%

  16. Maximum Exposure Websites Your Home Will Be Advertised On…

  17. Your Home Will Get Its Own Website Your Home will get it’s own Website with Additional Features • Photo Gallery • Map & Street View • Features • Local Schools • Neighborhood • Walkability • Demographics • Market Stats • Nearby Homes • Virtual Tour ACCESSIBILITY 24 Hrs / Day – 7 Days A WEEK By having your Personalized website your home will be marketed on: www.Craigslist.com www.Backpage.com www.Facebook.com www.Myspace.com www.Twitter.com www.LinkedIn.com

  18. Mobile Marketing with QR Codes Personalized Real Estate Application Available for iPhone, iPad including other mediums That Will Provide Additional Exposure For Your Property

  19. www.MyWebsite.com NOTE: The Additional Exposure You Will Receive On Your Personal Website. SAMPLE

  20. Social Networking NOTE: The features of being within the social networking community

  21. Leading Edge Marketing PHASE TWO – Showcasing and Justifying Our Sales Price • MLS Information Sheets – Details price, terms and conditions • Highlight Sheets – Lists special features • Color Brochures – Helping buyer recall your home • Financing Sheets – Defines financing programs • Special feature cards – Pinpoints special features

  22. Leading Edge Marketing PHASE THREE – Broker Communication And Follow Up • Follow-up with agents who have shown your home • Communication letter or progress report for the sellers • Advertising letter – detailing marketing efforts • Evaluate your homes position in the market place monthly • Email Broker feedback • Follow-up with the visitors feedback from the Open Houses • Lockbox notification on showings and electronic feedback request • Google Analytics ( Showing Internet Activity)

  23. Common Misconceptions in Pricing PRICING MISCONCEPTION # 1 - “I Want To Start High, I Can Always Come Down” Unfortunately, the most interest in your property will come in the first month, when there are waiting buyers. After that, the seller waits for buyers to enter the market. It Is Best To Be “Right On The Money” And “Hard On The Price.” Negotiating Room Can Be A Burden PRICING MISCONCEPTION # 2- “They Can Always Make An Offer” Buyers will only look at properties which they think they can buy at, or below “THEIR” price limit. If you price your home too high, potential buyers may never see it and, therefore, not have an opportunity to buy it. PRICING MISCONCEPTION # 3- “My Home Is Better Than The Others, And Should Be Priced Higher” This may be true, but remember sellers are subjective and buyers are objective. Ultimately, both must agree on a price to get the property sold. With my professional expertise, you can place the right price on your property from the beginning.

  24. Negative Effects Of Over-Pricing Your Property • ELIMINATES OFFERS • Buyers write offers on the best priced homes • ATTRACTS THE WRONG PROSPECTS • Prospects flee & suspects show interest • CAUSES APPRAISAL PROBLEMS • Appraisers base value on what comparable properties have sold • OVER – PRICING NOW RESULTS IN UNDER – PRICING LATER • Becomes necessary to drop below market value to compete with “NEW” Listings • LOWERS NET PROCEEDS • Sells for less = You receive less • IT TAKES LONGER TO SELL • Time is an enemy to Sellers • YOU WILL HAVE LESS ACTIVITY • Agents won’t show if they feel your home is priced too high. Also, lowers advertising response • YOU WILL MISS THE PEAK PERIOD • Greatest excitement is when it is first on the market • HELPS THE COMPETITION • Makes the other listings look better

  25. Benefits of Proper Pricing TAKE ADVANTAGE OF PEAK PERIOD FASTER SALE LESS INCONVENIENCE TO YOU INCREASED SALESPERSON RESPONSE EXPOSURE TO MORE “PROSPECTS” BETTER RESPONSE TO MARKETING RECEIVE HIGHER OFFERS NET MORE MONEY

  26. Factors That Don’t Effect The ValueOf Your Property Buyers ALWAYS Determine Value! • The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area.

  27. What’s Next? Paperwork MLS Submission Open Houses Caravan

  28. Thank You For The Opportunity To Assist In The Sale Of Your Home!!

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