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Collaboration and Branding Keys to Raising your Image

Collaboration and Branding Keys to Raising your Image. Misty Wick. November 12, 2009. Vendor Relationships. Built relationship with Purchasing Office in order to connect with appropriate technology vendors

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Collaboration and Branding Keys to Raising your Image

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  1. Collaboration and BrandingKeys to Raising your Image Misty Wick November 12, 2009

  2. Vendor Relationships • Built relationship with Purchasing Office in order to connect with appropriate technology vendors • Fostered relationships with the technology vendors who participate in the sponsorship program

  3. Regional Campus Planners & UITS • Build trust with colleagues • Foster and maintain ongoing relationships • Listen and provide guidance and support • Collaborate on ideas for future events • Be pro-active rather than re-active

  4. The Evolution of a Brand

  5. The Evolution of a Brand techfest.iu.edu

  6. Know your target audience • Know who you should target (type of message) • Appeal to target audience through a variety of communications vehicles (where messages should be displayed)

  7. Relationship Building & Collaboration It’s all about U • Office of Communications and Marketing-IUPUI • IUPUI undergraduate students • IUPUI schools/departments

  8. Brand Identity & Message • IUPUI web site design template • Similar look and feel to IUPUI campaign • Locations to communicate message IT4U.IUPUI.EDU

  9. Misty WickSenior Communications SpecialistUniversity Information Technology Services (UITS)Communications and Support Division317-278-1042miwick@iupui.edu

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