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Potapenko.ru , , - . 1994 , California State University Hayward- Business Economics Option. 2

???????? ???????. ?????????? - ???????, ??????? ?????????? ???????? ???????????, ????????? ?? ????????????? ?????? ???????? ???????. ???????? ????????? ???????????? - ?????????? ?? ??????? (? ???? ????????) ?????????. ??? ???? ?????????? ??? ???????? ???? ???????????? - " ??????? "

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Potapenko.ru , , - . 1994 , California State University Hayward- Business Economics Option. 2

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    1. ????????? ??????? www.Potapenko.ru ???????? ?????????? ???????? ????????????, ??????????? ? ??????????, ????? ?????? ?? ????????????? «??????? ???????????-????????». ? 1994 ???? ??????? ??????? ???, ? California State University (Hayward)- Business Economics Option. ? 2000 ???? - ?????????? ?????? «Det Norske Veritas», «?????????? ????? ?????? ????????», ????????? ISO 9000:2000. ? ???? ?? ???? ??????? ????????????? ?????????? ????????? ??????????? ??????, «????????????? ????????? ?????????????? ????? ? ??????????» IAS/GAAP. ? 2002 ???? ???????? ???? ??? ???????????? ?????????????? ???????? ? ???????? (MBA, ?????????). ? 1995?. ?? 1998 ?. – ???????? ????????? ????-?????????? ?? ???????? ? ?????????? ??? ? ??????? ?????? ???????? Grundig GmbH. 1998-2001 ??. – ????-????????? ?? ??????????????? ????????, ??????????? ???????? ??? «????????????????». 2001-2003 ??. – ??????????? ???????????? ?????? ???????? «?????», ??????????? ???????? ???????? ??? «?????? ??????? ??????». ? 2003 ???? ?? 2005 ?. – ??????????? ?? «?????????» ???????????? ???????????? ??????. ??????????? ???? ??????????? ?????????????? ?????? ?? ?. ?????? ? ?? .

    2. ???????? ???????  ??????????  - ???????, ??????? ?????????? ???????? ???????????, ????????? ?? ????????????? ?????? ???????? ???????. ???????? ?????????  ????????????  - ?????????? ?? ??????? (? ???? ????????) ?????????. ??? ???? ?????????? ??? ???????? ????  ????????????  - "  ???????  " ? "  ??????  ".

    3. ???????????? ???????????? ??????????????? ???????? ?????????, ??????????? ? ??????????? ????, ?? ????????? ? ???????? ?? ???????? ??????, ????? ??????????????? ?? ????????? ? ????????? ??????? ???????? ??????. ????? ????????????? ??????????? ????????????? ?? ????????? 10% ?? ?????? ????????? ?????? ? ???? ??????? ???????? ??????? (? ??????? - 30-35% ?? ??????? ????).

    4. ??????????? ??????????? ? ?????? 31% ????????? ? ???????????? ?????? ??????? ????? ?????? ???????????? ??????? ? ???????????. ??? ? ??? ???? ??????, ??? ? ???????, ??????? ????????? ?????????? (11%) ????? ????? ??????????? ? ????????? ??????. ? ?????? ??????? ????? ??????? ??????? ???????????, ??????????????? ??????????? ?????????? ??????? ? ???????????: 79% ?????????? ?? ????????? ?? ?????? ?????????????? ?????????? ??????? ? ????? ????????, ? ????? ????? ?????? ????? ??????????????? ????????????? ?????? ??????? ???, ??? ?? ????????????? ????? ??????????? (21%). ????????? ? ???? ??????? ???????????????? ??????? ? ????, ??????? ???????????? ????????? ????? ??????? ? ????? ??????? ?????????????????? ???????????? ?? ????????? ? ??????????????.

    5. ??????? ?????????? ?????????? ???????? ???????????, ????????? ?? ????? ??? 1,5 ???. ????????????, ??????? ????? ?? ??????? ?? ??????? ??????????. ??????? ????????? ???? ???????? ? ?? ???????????? ???????????? ?????????. ???????? ????????????, ?? ????????? ? ??????? ????????? ???????? - ???????. ???????? ???? ?????? (??????) ? ????? ????????? ? ??????? "  ????????  "  ???????????  . "

    6. ??????  ?????????? ?????????? ??????????? ?? ????????? ? ???????  ???????????? ???????? ??????????? (?? 4 ???. ???????), ??????? ??????, ??????????? ? ???????????? ???????? ???????. ??????? ????????? ????  ???????  ??????????? (?? 1 500 ??. ??????) ????? ????? ????? ??????????????? ?? ????????? ?  ??????? ????????????  ????????. ???????? ?????? ????????? -  ?????? ??????????  , ???????????? ?? 3,5 ???. ???????? ???????????? ??????? ??????????? ???????????, ? ???????? ????????? ???????. ??????? ?????? ???????? ????????? - ????? 1 300 ??. ??????, ?? ??????? ???????? ??? ?????????? ? ??????? 620 ??. ??????. ???????? ????????? ??????????? ????????? - ???? ?? ??????? ? ???? ???????? ??????? ???????.

    7. ???????????? ??????? ?????????? ???????? ???????? ? ????????????: - ??????? ????????????????? ????????: ?????? ??????????, ???????? ? ????. - ???????????? ???????????????: ??????????? ???? ? ????????, ?????? ???? ?? ??????????? ??????? - ?????????? ????? ????????????.

    8. ?????? ??? ???????? ??????? ???????? ??????????? ? ?????? ?? ????????? ???????????? ?????????? ??????????? ????, ? ????? ??????????? ??? ?????????????? ??????? ???????????? ?? ?????????? ??????????. ??? ???? ????? ???????? ?????? ???????? ? ??????? ???????? ???????????, ? ?????? ??????? ?????? ?????????????? ???????? ?????. ?? ?????? ?????? ?????? ??????? ???????? ?????? ???????????? (?? ???? ????????? ????? ?????????? ???????? ?? 80% ?????), ???, ????????, ?? ???????? ?????. ????? ????, ?????? ?????????? ????????? ???????????, ?? ???? ?????????? ???????? ? ????? ???????? ????????, ? ?? ?? ?????? ????.

    9. ??????? ?????????????? ??? ??????????? ???????? ????????, ??????? ?????? ????, ??????? ??????? ??? ???????? ??????? ????????? ????? (private label).

    10. ??????? ????????????????? ???????? ???????? ????????????, ??????????? ????????? GfK ? 2004 ?., ????????, ??? ??? 66% ???????????? ? ?????? ? 74% ? ?????-?????????? ??????? ????????????????? ???????? ???????? ???????????? ???????? ?????? ????? ?????????? ???????. ??? ??????? ? ?????????? ?????????, ? ??? ????? ???????? ???????? ? ????????? ????? ?????????????? ????? ??????????? ?????????.

    11. ???????????? ???? ?????? ??????????????? ? ????????? ????????? - ??????????? ??????????? ? ?????? ??? ?? ???????? 150 ???????? ????????. ??? ???????, ?????? ???? ?? ??? ??????? ???????? ??? ??????????? ????????? ? ????? ?????? ?????? ?????? ??? ???????? ? ??????????? ?????? ????? ???????? ??? ?????????? ??????????? ???????. ?????????? ?????, ?????????? ? 2003-2004 ??., ???????, ??? ????????? ??????????????? ???????, ????????? ?? ???? ???????? ???????, ? ????????? ????????? ???????? ??? ?????????? ??????????? ? ????????? ? ?????????? ?????? ????????? ????? ?????? ? ?????-??????????.

    12. ???????????? ???? ???????? ??????????? ???????????? GfK, ???? ???????? 2-?? ?? ???????? ???????? ??? ?????? ????? ?????????? ??????? ??? 54% ??????????? ? ?????? ? 48% ? ?????-??????????.

    13. ???????????? ???? ? ?????? ?????? ????????? ????????? ?????????? ????????? ????????????? ????: ???????????? ???????? ??? ?? 25% ?? 40-50 ???????? ?????????? ???????? ???????????? ? ?????? ???????? "????????? - ?????? ????".

    14. ?????????? ?????? ???????????? ? ????????? ????????? ?????? ???????????? ?? 3,5 ???. ???????? ???????, ??????? ????? ??????? ???????????? ????? ???????? ???????, ??? ? ????? ????????????? ???????  ??????? ???????????. 

    15. ?????????? ?????? ???????????? ???????? ??????????? ???????? ????? ???????, ????? ????????????? ?? 90% ???????????? ??????????? ? ???????????? ????????. ?? ?????? 38% ??????????? ? ?????? ? 19% ? ?????-??????????, ???????? ?????? GfK, ??????? ??????????? ???????? ??????? ?? ???????? ???????? ??? ?????? ????? ???????.

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