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Enterprise Learning in the Next Twenty-Four Months. eLearning Forum, Friday June 13 th , 2003. Key Findings from Simulation in the Enterprise: The Convergence of eLearning, Simulation and Enterprise Applications. June 2003. Written by Sam S. Adkins sam@samadico.com.
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Enterprise Learning in the Next Twenty-Four Months eLearning Forum, Friday June 13th, 2003
Key Findings from Simulation in the Enterprise: The Convergence of eLearning, Simulation and Enterprise Applications June 2003 Written by Sam S. Adkins sam@samadico.com
Key Findings from Simulation in the Enterprise Research • Profitable Ecosystem is emerging for Both Enterprise Vendors and Best-of-Breed vendors • eLearning Industry is in relative good health • One Very Dark Spot: IT Content • Bright Spots: Technology, Academic Market, Integration Services, Assessments, Compliance and Licensure • New types of learning technology have emerged: • Analytics (our core export) • Workflow-based eLearning™ tools and content • Personalization in Composite Applications defined by Job-roles • Eight (8) primary patterns of innovation were identified with Enterprise Application Integration (EAI) as the dominant pattern.
The Enterprise Landscape: What are Customers Thinking and Buying? • Top Customer Needs: • Cutting Costs • Integrating (EAI)Business Processes & Optimizing Existing Assets (BPM) • Increasing Productivity (Aligning People, Systems and Strategy) • What Are they Buying? (Follow the Money) • Anything that “squeezes cost out of flow” • BPM, EAI and BI (Analytics) • Transactional Portals and Collaboration Workspaces • Application Assembly Tools for SMEs and LOBs • Workforce Optimization, Business Activity Monitoring and new inward-looking BI tools
Enterprise Customer Pain Points Gaps Technology Deployment Proliferates in Silos of Automation (Point Solutions) Speed of Change Strategy Fragments in Autonomous Business Units (Silos of Strategy) Gaps New Companies Start with Technology, Business and Strategy Alignment Gaps Business Model Stagnates and Workforce Performance Stays Rigid (Change is Resisted) Gaps Business Performance Degrades Over Time Adapted from itim Consulting, 2002
The Goal: Workflow, Workforce and WorkSpace Performance Alignment Speed of Change Workflow in the WorkSpace Collaboration Integration Automation Workflow and BPM Technology WorkSpace Business Strategy Workforce Performance Business Performance Improves Over Time Adapted from itim Consulting, 2002
Workflow-based eLearning™ Family Tree Ubiquity 3rd Generation Pervasive Workflow-based eLearning™ Enterprise Computing Grids and Web Services Application Grids Collaboration EA Extended to Small and Medium Businesses Across all Verticals as a “Utility” Cost Asymmetric Simulation Intelligent Tutors Integration 2nd Generation Workflow-based eLearning in Composite, Real-time Collaboration WorkSpaces (via Web Services) Post-Browser, Post-Application, Post-Suites 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 TelePresence Automated Content Personalized Simulation 1st Generation Workflow-based eLearning™ in EA EAI Takes Off EAI Augmented Reality Enterprise Content Management Collaboration Product Lifecycle ERP, CRM, SCM Suites LMS and LCMS Simulation and Training Industry BPM, BI, BAM Post-Browser Stage Begins in 2004 – Wide Adoption of Internet2 begins in 2008-2010
Product Management Resource Management Functional Quadrants of Real-time Extended Enterprise Resources Produce Model Collaborate The Real-time Extended Enterprise (REE) Modify Manage Process Measure Collaboration Management Process Management
Simulation*: Procedure Simulation Balanced Scorecard**: The Customer Perspective Six Sigma: Implement, Control and Validate ISO9001:2000: Product and Service Realization Performance Consulting: Compliance Simulation*: Environment Simulation Balanced Scorecard**: The Financial Perspective Six Sigma: Document and Define ISO9001:2000: Resource Management Performance Consulting: Asset Maps Product Management Resource Management The Real-time Extended Enterprise Taxonomy Product Lifecycle Management (PLM) Product Data Management (PDM) Enterprise Project Management (EPM) Supply Chain Management (SCM) Partner Relationship Management (PRM) SalesForce Automation (SFA) WorkForce Optimization (WFO) WorkForce Management (WFM) Customer Relationship Management (CRM) Human Capital Management (HCM) Unstructured Knowledge Management (UKM) Enterprise Resource Management (ERP) Employee Relationship Management (ERM) Employee Performance Management (EPM) Learning Management System (LMS) Learning Content Management System (LCMS) BackOffice Simulation*: Scenario Simulation Balanced Scorecard**: The Learning and Growth Perspective Six Sigma: Design and Improve ISO9001:2000: Management Responsibility Performance Consulting: Communication Simulation*: Process Simulation Balanced Scorecard**: The Business Process Perspective Six Sigma: Measure and Analyze ISO9001:2000: Measurement, Analysis and Improvement Performance Consulting: Measurement, Analysis and Improvement FrontOffice Structured Knowledge Management (SKM) Enterprise Content Management (ECM) Instant Messaging (IM) Presence Awareness (PA) Collaborative Web Conferencing Enterprise Collaboration Management (ECM) Expertise Mining Business Process Management (BPM) Business Activity Monitoring (BAM) Corporate Performance Management (CPM) Workflow Management (WM) Business Intelligence (BI) Customer Analytics (CA) Workforce Analytics (WFA) Employees Customers and Partners Collaboration Management Process Management * Alessi and Trollip (1985, 2001) **Kaplan and Norton (1992)
Vendor Research Questions • Vendors asked questions in five areas: • Target Market, Product Vision & Competition • Technology Strategy • Enterprise Application Integration Strategy • User Experience: What it Looks Like • Customer Experience: • What are customers thinking? • What are customers buying? • Are they using the current products in novel ways? • What is needed in future products to meet those needs?
Eight Patterns of Innovation Emerged in Research Internet Time Group, 2003
Pioneers of Learning Technology Innovation Product Management Resource Management THINQ, RWD, VCampus, Element K, Saba, Plateau Saba, TEDS, Genesys, Maritz, KnowledgePool, Extinsity, CyberU, Click2learn, KnowledgePlanet, Docent, PeopleSoft, SAP, Siebel, Softscape, Workscape, FatWire, iManage, Stellent, Vignette, Workbrain, IBM, Inxight, Mohomine, Stratify, The Brain PTC, IBM, Agile, MatrixOne, Autodesk, i2, Mindflow, Alentis Manugistics, Eigner, SAP, Oracle, Artemis, Project.net, Logility, Red Prairie, ChannelWave, Allegis, Click Commerce, Partnerware, Comergent, iMediation, Capterra, Pyramid, Chordiant, Onyx, Pivotal Enterprise Application Integration Microsoft, IBM, Siebel, SAP, Click2learn, Indeliq, PeopleSoft, Ultimus, Hyperwave, Lombardi Learning Technology In Enterprise Applications Business Rules Defined Portals, Dashboards, and Office 2003 IBM, Sun, Oracle, SAP Siebel, PeopleSoft, ChannelWave, Sun, Documentum Workflow-based eLearning™ Knowledge Products, Nobilis, XStream, AWD, Teamplate, Lombardi, Knowledge Impact Simulation Embedded in Rich Clients and Portals eLearning Defined as Core Business Process in BPM IBM, Sun, Oracle, SAP, Siebel, Indeliq, PeopleSoft, Saba, Docent, Hyperwave Cognos, ILOG, Business Objects, Hummingbird, Autonomy, SAS, Vignette Real-time Collaboration in Enterprise WorkSpaces Click2learn, EDT Learning, Open Text, Centra, Microsoft, IBM, Interwise, Bantu Inward-Facing Enterprise Analytics and Business Rules Business Rules And Workforce Analytics in eLearning Hyperwave, Knowledge-Planet, Saba, mGen, Docent, Indeliq, PeopleSoft, SAP, Siebel Cognos, Business Objects, SAS, Lombardi, Indeliq, Hyperwave, Ultimus, CASEwise, Domain Knowledge, CA, Edify, Fujitsu, HP, Remedy, Taligent, Teamplate, Unisys, IBM, Microsoft, Micrografx, Staffware, FileNet, ILOG, Wizdom, Powersim, Identitech, SeeRun Autonomy, Attensity, Traction, FileNet, Interwoven, Documentum, Bantu, Open Text, AskMe, Venetica, ALSI, Intraspect, ParallelSpace, Tacit Knowledge, Groove Networks, Centra, Interwise, EDT Learning, WebEx, IBM, Microsoft, Oracle, GlobalScape, RedHat, Hyperwave Process Management Collaboration Management
Simulation in the Enterprise: The Convergence of eLearning, Simulation and Enterprise Applications Published by: Internet Time Press www.internettime.com/store