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Supplementary Slides on the Green Power Market

Explore the evolving landscape of the green power market, featuring certification, participation data, pricing strategies, marketing campaigns, and renewable energy output since 1997.

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Supplementary Slides on the Green Power Market

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  1. Supplementary Slides on the Green Power Market September 22, 2009 Alex Pennock Manager, Green-e Energy Center for Resource Solutions

  2. Green-e Energy National Standard • Developed and revised with stakeholder input • Changes overseen by independent Board, including • NRDC • Union of Concerned Scientists • National Renewable Energy Laboratory • Renewable Northwest Project • Southern Alliance for Clean Energy • Provides definition of quality renewable energy and robust verification and customer disclosure elements

  3. Participation by Electricity Providers in 2008 Certified electricity product offerings 202 utilities or 25% of US utilities and their distributors 13 ESPs 30 states Certified utility green pricing sales 2.16 million MWh Increase of 80% over 2007 Over 450,000 customers

  4. Other Users of Green-e Rules US EPA’s Green Power Partnership, referenced in green power purchasing guide: http://www.epa.gov/grnpower/documents/purchasing_guide_for_web.pdf Leadership in Energy and Environmental Design (LEED) green building certification Cradle-to-Cradle product certification GreenSeal Greenlodging standard

  5. Price Hedging with Renewables With RECs: Long-term purchase agreement for annual delivery will lock in premium paid for renewable energy Such agreements can provide meaningful, stable support to new renewable electricity generators With Electricity: Some utilities do not charge green pricing customers certain fossil fuel delivery fees Some utilities offer a fixed price or premium for green pricing for a block of years

  6. Marketing Campaigns Green-e Energy staff offer assistance with marketing language and compliance checks, and review marketing materials twice a year Recent award-winning programs: AmerenUE, for educational outreach Bonneville Environmental Foundation (a REC seller), for marketing by a green power supplier Recent successful marketing campaigns: We Energies Arizona Public Service Company www.aps.com/main/green/choice/solar/sunspower.html

  7. Output of Renewables Built Since 1997, by Market 50% of voluntary market sales were Green-e Energy certified in 2008 Graph and data source: NREL

  8. CONTACT Alex Pennock Manager, Green-e Energy Center for Resource Solutions 415-561-2100 alex@resource-solutions.org

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