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Introducing the Windows Store

APP-121T. Introducing the Windows Store. Ted Dworkin Partner Director, Program Management Microsoft Corporation. Agenda. Our approach Your opportunity Introducing the user experience Preparing your app for certification You’ll leave with examples of how to

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Introducing the Windows Store

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  1. APP-121T Introducing theWindows Store Ted Dworkin Partner Director, Program Management Microsoft Corporation

  2. Agenda • Our approach • Your opportunity • Introducing the user experience • Preparing your app for certification You’ll leave with examples of how to • Position your app for success with the Store • Assess the technical readiness of your app

  3. Today is about Store capabilities and preparing your apps. Today is not about specific Store policies or business terms.

  4. We are reimagining a partnership.

  5. Confidence is fundamental to the partnership.

  6. Developer confidence • Curation and protection • Consistency and predictability • Integration and flexibility • Commitment

  7. Business opportunity

  8. 450 million licenses <2 years

  9. Windows 8 • Reimagined user experience • New application model • Form factor diversity • Integration • Discovery • Telemetry

  10. User experience

  11. demo Store

  12. Store anatomy Store home App listing Editorial promotion Category

  13. Discoverability

  14. demo IE 10 Tagging your site to promote your Metro style app

  15. App discovery through IE • <meta name="msApplication-ID" content="Microsoft.bing.App" /> • <meta name="msApplication-PackageFamilyName" content="microsoft.bing_8wekyb3d8bbwe" />

  16. Preparing your app

  17. Windows App Certification Kit • What: Single tool for self-assessment to ensure technical compliance • Why: helps create a high-quality experience • Automated tests that look for: • App manifest compliance • Image sizing and scaling • Use of platform supported APIs • App reliability and security

  18. Seize the opportunity: run the app certification kit.

  19. Your dashboard

  20. demo Developer dashboard Submission and telemetry overview

  21. Related sessions and content • APP-123T Enabling trials and in-app offers for your Metro style app • APP-840H Hands on lab for Windows App Certification Kit • APP-842H HOL: Using the Windows App Certification Kit to validate and prepare your Metro style apps for the Store Further reading and documentation • Increasing Revenue • Selling your apps

  22. A reimagined partnership.

  23. thank you Feedback and questions http://forums.dev.windows.com Session feedbackhttp://bldw.in/SessionFeedback

  24. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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