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Quiz March 2 nd

Quiz March 2 nd. 1. Communications activities designed to promote a firm overall, without reference to a specific product, are called: . Corporate advertising Advocacy advertising Advertorials Lobbying Continuity advertising.

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Quiz March 2 nd

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  1. Quiz March 2nd

  2. 1. Communications activities designed to promote a firm overall, without reference to a specific product, are called:  • Corporate advertising • Advocacy advertising • Advertorials • Lobbying • Continuity advertising

  3. 2. Why would World Wrestling Entertainment (WWE) sponsor a car on the NASCAR racing circuit? • to build equity and gain affinity with its target market • to show its position on sports marketing • to create a generic positioning strategy • to reduce its overall promotional expenses

  4. 3. Which of the following is NOT one of the advantages of Public Relations? • Credibility • Cost savings • Avoidance of clutter • Inconsistent, redundant communications

  5. 4. For which of the following products would personal selling be the element of the promotional mix most likely emphasized? • bars of soap • coloring books • earthmoving equipment • boxed chocolate candy • fresh flowers

  6. 5. Who among the following will NOT be chosen by this year’s Bachelor • Karyn Elton • Molly • Melissa

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