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Tools for Website Effectiveness. What is your site producing? . Sales PR Expanding client base Brand awareness Feedback . Analytical Tools Behavior tracking SEO Ad campaigns Search queries. Influencing Tools Polls Banners Search rules, tags, and keywords. External Search.
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What is your site producing? • Sales • PR • Expanding client base • Brand awareness • Feedback
Analytical Tools • Behavior tracking • SEO • Ad campaigns • Search queries Influencing Tools • Polls • Banners • Search rules, tags, and keywords
Internal Search Passive: Analysis queries for any time period See links followed from results Build charts or export data for analysis Active: Prioritize result sources Adjust tags and keywords
Polls • Poll channels • Various answer types • Limit by: dates, site, user groups, session, IP address, cookie, time period
Banners Banner types Contracts (preset limits) Dates of campaign Time of day settings Return or new visitors Limitations by: • number of views • number of clicks • pages • user type • user location
Web Analytics: Data Collection • Country • City • Banner clicks • Orders • Referring sites • Event logs • Page popularity • Search engine hits • Search phrases • Entry points • Exit points • Site paths and much more
External Advertising Campaigns • Referring site • Entry, exit • CPC • Cost per session • Total events • ROI • Total cost • Revenue • Daily v. Total
SEO (onsite) • Manage metadata (page, product, article, etc.) • Browser window title settings • Set heading styles (H1, H2, etc.) • User friendly URLs (real product names) • Manage Google Sitemaps
Bitrix, Inc. • Privately owned, founded in 1998 • Base: Alexandria, Virginia • Offices: Russia (sales + R&D), Ukraine (sales). • 90+ staff • 50,000 + installs • 5,000+ partners worldwide
Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/ Download the newest 90-daytrial: http://www.bitrixsoft.com/products/intranet/demo.php Online demo: http://www.bitrixsoft.com/download/intranet/index.php