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Next 15 2018 AGM

Next 15 2018 AGM. Next 15 today. Next 15 is a data -driven , technology-enabled, marketing services group WHY?. The old customer. Looking to manage campaigns to budget Looking to reduce cost of campaign Looking for the ‘big idea’ Looking to integrate agency activity around ad campaigns

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Next 15 2018 AGM

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  1. Next 152018 AGM

  2. Next 15 today

  3. Next 15 is a data-driven, technology-enabled, marketing services groupWHY?

  4. The old customer • Looking to manage campaigns to budget • Looking to reduce cost of campaign • Looking for the ‘big idea’ • Looking to integrate agency activity around ad campaigns • Looking to win awards • TV and print advertising • Seasonal campaigns • ‘Most valuable brand’

  5. The new customer • Looking to anticipate customer behavior • Looking to measure every activity and tie to business goals • Looking to optimize and re-optimize and re-re-optimize marketing spend • Looking to manage customer experiences across digital and traditional channels • Predictive analytics • Unified data dashboards • UX, single sign on, location-based services, NFC • ‘Always on’ content generation • Technology as a (Creative) service

  6. We operate in adisrupted industry • Advertising is no longer king • WPP, Omnicom and IPG all reliant on ad businesses/revenues • Advertising lens drives different view of technology, data and content • Idea-led agency model is no longer valid

  7. We operate in adisrupted industry • $500B industry now dominated by technology companies not media businesses • Mobile, video, messaging, content • AI/ML, data science, voice, bots, UX, cloud • Fundamental reskilling of an industry towards technology

  8. More change to come • Continued reinvention and reshaping of media (AT&T and Time Warner, Netflix $6Bn content spend, Amazon $3.5Bn, Facebook $1Bn) • Autogenerated content will be the new normal • Real-time feedback will reinvent concept of branding • Digital experience of a product or service will be is everything • Stream of new technologies to personalize and optimize content • Constant business redesign = new normal (Accenture, Deloitte Digital)

  9. Additional drivers • VC funding levels and stages (in 2017 $71.9Bn invested according to PwC) – trend towards fewer larger investments • State of M&A/IPOs – many tech companies waiting longer to IPO and often exiting through M&A instead • Pace of industry disruption – retail sector, automotive, healthcare, financial services all being disrupted by tech startups. Disruptor or disrupted?

  10. Our strategies • Work with and partner with, the companies disrupting our industry FB, Google, MSFT, Amazon • Build and buy technology-enabled content and data businesses • Develop higher level consulting organization able to deliver end-to-end solutions • Leverage US assets and partnerships

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