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Design Thinking Institute August 2011. A US Department of Education Blue Ribbon Award Winning School. WHAT is empathy. the intellectual identification with or vicarious experiencing of the feelings , thoughts , or attitudes of another. HOW TO gain empathy. Expose. Observe. Engage.
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Design Thinking Institute August 2011 A US Department of Education Blue Ribbon Award Winning School
WHAT is empathy the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another
HOW TO gain empathy Expose. Observe. Engage.
WHY gain empathy To discover people’s explicit and implicit needs so that you can meet them through your designs
HOW TO gain empathy Expose. Observe. Engage.
Pending DP: Picture of homework activity i.e. someone in a blood donor chair (them!) Someone getting a flu shot (you did this!) etc.
Expose. Observe. Engage. Train your eye to seek out insights…
WHATHOWWHY What is this person (or persons) doing? How are they doing it? Pretend you are describing the picture to someone not looking at it. Why are they doing it this way? Take a guess. Start to form a story.
Expose. Observe. Engage. Have a good conversation…
seek STORIES “Tell me about the last time you_______________________.” “Tell me about an experience you’ve had with _______________________.”
talk about FEELINGS “How did you feel when [x] happened?” “What were you feeling at that point?”
PRACTICE gaining empathy • Turn to your partner and interview them abouttheir blood donation experience. • [3 min each] • Remember: • Have a good conversation. • Prompt the person to tell you stories. • Talk about feelings. • Follow up with ‘why?’
10 MIN: Observe: Watch blood donation empathy video 15MIN: Team connect: debrief Observe, prep for Engage 45 MIN: Engage: 3 user interviews