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CHALLENGE OF OUR TIME. THE AGEING OF POPULATION. BABY BOOMERS GENERATION. TRADITIONAL PHASES OF HUMAN LIFE. TOO OLD FOR WHAT?. CINEMA. FASHION. FASHION. TURNING THE CHALLENGE INTO AND OPPORTUNITY. WE KNOW WE ARE GOING TO LIVE A LONG LIFE LET’S TRAIN FOR A LONG FUTURE.
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CHALLENGE OF OUR TIME • THE AGEING OF POPULATION
TURNING THE CHALLENGE INTO AND OPPORTUNITY • WE KNOW WE ARE GOING TO LIVE • A LONG LIFE • LET’S TRAIN FOR A LONG FUTURE
THE SIMPLE ART OF GROWING OLDER WITOUT GROWING OLD STAY ACTIVE EAT HEALTHY MANTAIN SOCIAL NETWORKS KEEP SETTING GOALS
PARTNERS • 3 SWIMMING FEDERATIONS • 1 EUROPEAN GOVERNING BODY • LEN – LEAGUE OF SWIMMING FEDERATIONS • 1 UNIVERSITY • UNIVERSITY OF COIMBRA
OBJECTIVES • SPREAD AWARENESS ON THE • BENEFITS OF SWIMMING • ENTHUSE MORE AND MORE SENIORS TO SWIMMING AND AQUATIC ACTIVITIES
OUTPUTS AWARENESS CAMPAIGN • SENIOR SWIMMING PROGRAM • SEMINARS • LIFELONG SWIMMING DAYS
Awareness campaign • Promote the benefits • of swimming in • healthy ageing
H2OPEN DAYS Swimming pools open to the community Friendly Competitions Trial swimming sessions Seminars and Workshops
SEMINARS Healthy Cooking Workshops Seminars