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Genesis Institute Generation of Innovative Entrepreneurs and Enterprises

Genesis Institute Generation of Innovative Entrepreneurs and Enterprises. Promotion System of Innovative Enterprises guided for the intensive use of technology. Promotion System of the Innovative Entrepreneur Culture. Performance IG since 2003. Performance IG since 1996.

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Genesis Institute Generation of Innovative Entrepreneurs and Enterprises

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  1. Genesis Institute Generation of Innovative Entrepreneurs and Enterprises

  2. Promotion System of Innovative Enterprises guided for the intensive use of technology Promotion System of the Innovative Entrepreneur Culture Performance IG since 2003 Performance IG since 1996 Promotion System/Activities/ Mechanisms of guided Innovative Enterprises for the Local and Sectored Development Performance IG since 2006 Performance IG to 2008 Promotion System of Innovative and Sustainable Habitats System of Enterprises Promotion ANPROTEC

  3. Promotion of Enterprising Culture Development of Communities Experimentation & Simulation Associative Actions Incubation of Enterprises Planning of Innovation Habitats Genesis Institute Programme

  4. Our Mission To transfer the knowledge from the University to the Society. To contribute for the life quality improvement of the region where it is inserted, through the formation of entrepreneurs and the generation of innovative successful enterprises.

  5. Genesis Main Values • Constant search for innovation. • Attempt as learning source. • Responsibility for regional development. • Supremacy of the individuality on the enterprise.

  6. Macro Process Enclosed Professionals (autonomous workers and entrepreneurs) Enterprises Better Enterprises Organized Nets Clusters Economic Development Local / Social Technological Parks People Enterprises Sets of Companies Cities and Communities Clients PUC-Rio, Government and Private

  7. Management IT support Communication and Information Manager Financial International Relations Building Administration Human Resources Genesis Operations Units LygiaMagacho Legal

  8. Incubators Situation in Brazil • 339 incubator (40% of them in tecnological and 3% in cultural area); • 2327 incubated entrepreneurships; • 1678 graduated entrepreneurships; • 28449 jobs generated; • 32 incubators in implementation stage; Source: Panorama 2005 da ANPROTEC

  9. Incubator Stages • Election process; • Incubation Process; • Accompaniment Process of the companies; • Support Process; • Graduation Process ;

  10. Graduation Stage Criteria for Graduation • Maximum time of incubation; • Necessity of a bigger physical space; • New investments in the company; • The management of the Incubator intercedes.

  11. Genesis Business Units Genesis Technological Incubator Genesis Cultural Incubator Genesis Social Incubator of Communities Junior Enterprise of PUC-Rio Entrepreneurship Teaching Coordination (CEMP)

  12. Genesis Technological Incubator • > 14 resident incubated enterprises - Generated Income R$ 3.009.000,00; - Jobs Created = 99; • > 29 graduated companies - Generated income R$ 59.500.000,00 - Jobs Created = 442; • > 5 pre-incubated enterpises • (Generated Income R$ 124.250,00;) • Jobs Created = 12 TOTAL = 560 Jobs Created (incubated and graduated); –> 88% successful (graduated); Source: Relatório Anual 2006 do Instituto Gênesis

  13. Main Fields of Technological Incubator “Businesses of the production and distribution of the information. It privileges companies who supply information under any form (verbal, sonorous, printed or in video), innovators and intensive in intellectual capital”. Fields of companies performance: Information Technology to: • Energy; • Telecommunications; • Technology for Environment; • Entertainment Technology; • E-learning; • Management of the Content; • Technology forSport; • Technology for Medicine.

  14. Genesis Cultural Incubator It was the first Cultural Incubator in Latin America • 12 incubated enterprises; • 2 graduated enterprises; • 5 pre-incubated; • Generated Income R$ 1.3 millions (pre-incubated, incubated and graduated) • 57 jobs created (incubated and graduated); Source: Relatório Anual 2006 do Instituto Gênesis

  15. Action Area of Cultural Incubator Enterprises • Audiovisual; a) Producers of contents for cinema, internet, radio, television and new medias, as well as entrepreneurships that integrate the productive chain of contents. b) Publicitary and Marketing for this sector; c) Entrepreneurships with focus in e-learning through audiovisual ressources; d) Studios, producers and others entrepreneurships linked to the phonographic market. • Entertainment; • Design; a) Webdesign and design for new medias; b) Fashion and jewels; c) Products Design *Nowadays the Genesis Institute is implementing a Jewel Design Incubator.

  16. Genesis Social Incubator of Communities Social,economic, environmental and cultural strengthening of low income communities, by means of the formation of entrepreneurs and the generation of innovative enterprises, using social technology based on the local identity. 4 incubated communities: 5 pre-incubated and 2 incubated business 46 people directly benefited 350 people indirectly benefited Partnerships: ITCP/COPPE; NIMA; CEMP-PUC-Rio Photo: Vila Canoas

  17. Genesis Social Incubator of Communities Methodology Socio-Economical indicators Social-economic survey Historical-cultural survey Local Identity Professional interests and motivations Entrepreneurship classes Innovative companies using social technology “Oficinas de Trabalho” Continuous work INCUBATION of LOCAL ORGANIZATION Chain of Production and Region Peculiarity

  18. Genesis Social Incubator Of Communities Vila Canoas (São Conrado) Project Others Projects • Salgueiro - São Gonçalo • Vila Residencial – Cidade Universitária • Vila Pereirão – Laranjeiras

  19. Coordination of Enterprises Electives subjects for all the courses, specially directed to who want to create a company or to become enterprising in others companies. It’s the Genesis agency created to develop the teaching, researching and extension activities in the entrepreneurships areas. It has 21 professors and more than 400 students by semester.

  20. Junior Enterprise of PUC-Rio Multidisciplinary Consulting enterprise created and managed by graduation students. Established in 1995 to allow students to have real contact with the work market, achieving experience in business. Organized in half autonomous business areas: (Communication, Human Resources, IT, Marketing Research, Organizational Planning, Finance, Creation, International Business).

  21. Genesis Development Trust PARTNERS • FINEP; • SEBRAE e SEBRAE RJ; • Government of the State of Rio; • City hall of Rio De Janeiro; • CNPq; • Net of Technology; • FAPERJ; • Endeavor; • Eletrobrás; • FIRJAN/IEL; • Trade Association of Rio (ACERJ); • RioSoft; • Assespro-RJ; • ITUC; • Father Leonel Franca Foundation; • TIM; • Planetarium; • BNDES; • Accenture • Net of Social Technological • Ministry of Science and Technology; • Telemar Institute; • MINC • ANPROTEC • MCT; • Association of the Ex Students of PUC-Rio;

  22. Lygia Magacho www.genesis.puc-rio.br lygia@genesis.puc-rio.br Tel: +55 21 3527-1375

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