Elite League of Innovative Entrepreneurs 2019

www.ciolook.com Elite League of Innovative Entrepreneurs 2019 If your dreams don’t scare and excite you, they aren’t big enough. Brad Sugars A Gem in Business Coaching JULY 2019

EDITOR’S NOTE Connecting Entrepreneurs with Innovation I n today's dynamic economy, where change is slow, sudden or extensive — businesses operate, survive, and progress. One of the crucial forces of change is the change in innovation and technology. These changes are often used in order to enhance entrepreneurial capabilities in achieving the desired goal. An Entrepreneur works to forecast these future changes and creates an innovative environment in the organization. Innovative technological advancements do occur, and it takes nerve for an entrepreneur to accept the change and its implication. This is an ongoing process in which the entrepreneur sets his/her goals and strategies to pose several alternatives when it comes to manufacturing these products. Entrepreneur encourages employees to use these innovations as it helps to build a strong trust amongst the internal management of the company. Breakthroughs like AI, Blockchain, Cloud Computing, IoT, 3D printing, have encouraged entrepreneurs to use in every field to grow their businesses. So let's take a clear look at the connection between Entrepreneurship and Innovation: Retail- Innovation allows entrepreneurs to be available, interacting with customers how, where, and when they are ready to shop. Entrepreneurs depend on innovation to manage inventory, track customer-purchasing habits, visualize trends, and deliver goods & services. Wireless communication, QR codes, and Augmented Reality are some of the innovative changes to the retail industry. Communication- In virtual workplaces, employees interact and develop by connecting through video conferencing. This includes training and important meetings from distant places to employees. Innovative technologies are also used to get

Elite League of Innovative Entrepreneurs 2019 “Innovation is helping us solve problems where human power is not enough”. real-time feedback from the employees, which eventually allow the entrepreneur to improve the needs of the employees. Cloud Computing- Cloud Computing is very cost-effective and convenient to the company management, and employees can access data from anywhere by just using a device that has access to the internet. It helps entrepreneurs to store business information and has been accepted by many in the world of business. Cyber-Security- It becomes crucial to protect the online business from cyber-criminals who could steal data or lead to website downtime. Encryption and decryption protect information from being accessed by any third party or cyber-criminals. Automation- CAD/CAM innovative technologies have been applied in many industries, even banking and financial institutions have embraced automation in financial transactions. Hence, entrepreneurship and innovation go hand in hand by creating a connection with all the stages of management that brings the desired output. So, with great enthusiasm, CIO Look has shortlisted, "Elite League of Innovative Entrepreneurs, 2019" that encourages the entrepreneurs keeping their spirit alive. ® Featuring our Cover Story is Brad Sugars, the Founder and CEO of ActionCOACH , pioneered the industry of business coaching through hard work, determination, and a well-organized and systemized approach that generates profits for the businesses his team works with. Through his book, 'Pulling Profits Out of a Hat,' he has created a handbook for adding zeroes to anyone's bottom line. Also while flipping the pages, don't forget to go through the articles and CXOs written by our in-house editorial team and industry experts respectively. Sourabh More

COVER STORY 08 BRAD SUGARS A Gem in Business Coaching ARTICLE 17 The Art of Leading Attributes of a Good Leader CXO’s 32 Imparting Wisdom 22 Incentives Solutions Successful Personality Traits to Learn from Elon Musk Rethinking the Products of Today for a Better Tomorrow 40 46 Expert's Outlook Innovating Space The Fuss about AI Innovative Companies in the Space Industry

C O N T E N T S 18 ChristopherDeck A Strategic Leader in Innovative Solutions 26 Fatima Al Shirawi A Memorandum of an Emerging Gem 30 Gary Olson Accentuating Leadership With Discipline Skill And Knowledge 36 Jim Finnerty Delivering Marketing Automation Platforms 42 Joseph Chan Balancing Effectiveness and Eficiency

K. Roy Editor in Chief CONTENT FOLLOW US ON www.facebook.com/ciolook www.twitter.com/ciolook Senior EditorAlan Swann Managing Editor Bhushan Ghate Executive Editors Sourabh More WE ARE ALSO AVAILABLE ON Alex Spellman DESIGN CONTACT US ON VisualizerDave Bates Email info@ciolook.com For Subscription www.ciolook.com Art & Design Director Tejas Kulkarni Associate Designer Kushagra Gupta SALES Copyright © 2019 CIOLOOK, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK. Reprint rights remain solely with CIOLOOK. Senior Sales Manager Kshitij S. Customer Success Manager Jack Ryan Sales Executives John, Kane, Prashant TECHNICAL Technical Head Aditya K. Technical Consultant Victor Collins editor@ciolook.com July, 2019

Brad Sugars A Gem in Business Coaching Our '14-Points of Culture' is the heart of our company. It defines the core values of the Global ActionCOACH® brand and community.

Cover Story Brad Sugars Founder & CEO ActionCOACH®

I their businesses in an effort to keep up. New business owners may find it difficult to grow without direction, and the result can be stagnation. Such business owners and entrepreneurs often require assistance from the experts who are proficient and have accumulated years of enriching experience. These entrepreneurs need a business coach. n this era, where new technologies, business trends, and fierce competition are rapidly evolving, many business leaders look to reinvent to any business in any industry. Because its approach works with every industry, ActionCOACH® has been able to expand into more than +60 countries, and they are proud to say that they have coached more clients, won more awards, gained more recognition and produced more profits than any other coaching company in the world. ActionCOACH® has a lot of offerings designed to appeal to a wide swath of its target audiences, including executive coaching, group coaching, one-to- one coaching, workshops, webinars, and seminars. The company also offers its Product Ladder, which includes ActionCLUB, Assessments Online, SeminarCLUB, Business Valuation, BusinessRICH, GrowthCLUB, BookCLUB, and ProfitCLUB. Each of these offerings provides levels of investment designed to meet any organization at its current financial needs. Brad Sugars, the Founder and CEO of ActionCOACH®, pioneered the industry of business coaching through hard work, determination, and a well-organized and systemized approach that generates profits for the businesses his team works with. Through his book, ‘Pulling Profits Out of a Hat,’ he has created a handbook for adding zeroes to anyone’s bottom line. CIO LOOK appreciates such leaders and their contributions. We are proud to feature Brad Sugars in this edition. What’s ‘Pulling Profits Out of a Hat’ about? “Pulling Profits Out of a Hat” is a quintessential modern business handbook that breaks down the strategies and disciplines that will help people grow any business exponentially. It’s a book that truly works if one follows the principles outlined in it. In more than 370-pages, the book outlines five disciplines designed to help CEO’s and business leaders expand the business exponentially year after year. The first is Strategy, which is defined by a business model that sets the business up for massive growth. The second is Business Development. Too many people believe that this means just marketing and sales. That’s false. Business development is about getting and KEEPING your customers. Third, it’s the discipline of People. You have to grow people in your business. If you build the people, they will build the business. Fourth, is Execution. You can have the best of everything but in this day and age proper execution sets you up for success. The final discipline is Mission, which means connectivity between people and the company. You have to build an emotional connection. Leading the Way-The Story Behind ActionCOACH® From a very early age, Sugars had an entrepreneurial spirit. He was inclined to work smarter, not harder and determined to get measurable results. In college, he managed a number of small businesses. But with incredible success at such a young age, a talent for making companies in a variety of industries flourish, people in the business community began referring to him as “The Turnaround Kid.” Business owners began to approach Sugars to work as a consultant but he soon realized such work was not his calling. He realized that coaching offered the missing component that made consultant so ineffective, and thus ActionCOACH® was established. ActionCOACH® has served thousands of businesses and their owners around the world and in every industry imaginable since 1993, and specializes in showing business owners how to find more time, create better teams within their companies and more money on their bottom-line. Its approach utilizes fundamental business principles that can be applied “Leadership is key, and that’s really about two things: passion and focus. We believe in staying grounded and focused, and allowing your passion for the work becomes

The biggest risk you can take is to do nothing.

contagious. These are philosophies that have shaped our organization,” Sugars said. World Abundance Through Business Re-Education. It’s these types of sentiments which makes Sugars an exemplary CEO. Technology Integration In the future, Sugars believes that a great portion of how business is done will be taken into online formats. Social media has and is changing things, and business owners need to embrace it or suffer. Additionally, the ability to coach remotely and in a virtual environment provides coaches with limitless opportunities, and erases the physical boundaries based upon a client’s location. In the future, every successful professional will have a business coach. It’s a little-known fact that approximately 40% of Fortune 500 companies make use of business coaching to train and develop their executives. According to Sugars, small and medium-sized businesses also know the value of coaching. Coaching is something that all business owners and executives can benefit from. That being said, the era of exclusive in-person coaching has died. One can host meetings online, have weekly calls. There are tons of strategies that can be employed to make physical distance a non-issue. Webinars, online training, and digital coaching are becoming the norm, and ActionCOACH® utilizes all of these tools.

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Attributes of aGood Leader 16 | July 2019 |

The Art of Leading L order to attain a common goal. A leader’s task is to implement the plans that usually look good on paper, through a delegated team, in a specific time with an ongoing motion. She/he may use the traditional method or may think out of the box. It depends on the leader as how to do it; the ultimate motive is to get the job done. eadership is about using the power of a position to empower a group of people in individuals require more detail oriented managers to successfully implement their strategies. Transformational Leadership is considered among the most effective employees of the organization. One of the examples of this type of leadership is when a leader is assigned on a higher level for effective environment. communication grows. Especially, when it comes to leadership, there is no scope for lack of communication. A Leader who fails to develop this skill is looked up as incompetent, because it is his job to send the message loud and clear. Although, it is also important to listen as it is an integral part of communication. Integrity Ÿ C.S. Lewis said, “Integrity is doing the right thing, even when no one is watching.” Be it giving credit to one of the team members or be it admitting a mistake, a leader wears integrity as a badge of honor. They do what is right, no matter what. The Transactional leader The transactional leadership, as the name suggests, enables the leader to incentivize the team corresponding to their performance. The team gets rewarded when it attains the goals and the Leader has the power to review the results and act accordingly when the team fails to do the same. The goals and the strategy to attain them are decided by the leader and the team itself. Although, each and every individual has a different approach on leadership, some might say it is about setting examples, some might say it is about sharing the authority; what matters is, taking the right decision when it is most needed. Empowerment Ÿ As mentioned earlier, Leadership is about using the power of one’s position to empower a group of people in order to attain a common goal. A good leader shares his authority with the team in order to get the job done. By doing this, he shows confidence in the team and obliged by the gesture, the team works with full enthusiasm to accomplish the goal. Leadership varies from one organization to another. An organization is a dynamic body and creates new probabilities every now and then. And with new probabilities, come new challenges. The Situational leader Situational leadership is a theory that the best leader will adapt to the required leadership style according to need of the hour. A Situational leader may adopt democratic style while discussion business with senior executive, but may switch to transactional at the time of team review. However every individual has a natural style of leadership and it may be difficult to switch roles at a certain point of time. Although, it is impossible to overcome every challenge, the business environment has adopted certain leadership styles for the efficiency of business: Decision making Ÿ There is risk in decision to making. Great leaders take great decisions when the stake is high and it is the success of those decisions that make them great. To add up, a good leader takes right decision at the right time. In conclusion, a good leader can be defined by the dynamics of his style in leadership, the values that he brings to the organization, the methods he uses to make the best of the resources, and the kind of decision he makes in the given situations. At the end it is about the attitude of an individual to bring the change for good. The Participative Leader Participative Leadership is the process of sharing authority with the work force in order to get optimum efficiency. The team, after getting access to certain powers, works responsibly to accomplish the goals set by its leader. The shared leadership also helps in case of any requirement of change, as the employees adapt quickly in such environment. Incidentally, this style of leadership fits best in a scenario when there is a limitation of time. Qualities of a good leader There is an old proverb that says, “Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.” So is the case with leadership. One of the basic qualities of a Leader is to pass on the leadership skills. Following are some of the qualities of a good leader: The Transformational Leader A transformational leader inspires the team through effective communication and an intellectual environment. However, these Communication Skills Ÿ Communication is the basic requirement for efficiency in a business. As the level of hierarchy elevates, the requirement of 17 | July 2019 |

Christopher Deck CEO Deck Commerce 18 | July 2019 |

Deck Commerce Christopher Deck A Strategic Leader in Innovative Solutions T echnology helps us to explore the universe, develop solutions to complicated problems, and to change the world for the better good. Nowadays leaders have a world of opportunities to evolve in the sphere of eCommerce with these innovative technological solutions. One such impeccable leader is Christopher Deck, CEO of Deck Commerce. In an interview with CIO LOOK, Christopher emphasizes on his 15 plus years of experience in helping companies maximize their eCommerce potential. Below are the highlights of the interview between Christopher Deck and CIO LOOK: Take us through your journey on becoming a proficient leader. For me, developing as a leader is a process. As you grow from an individual innovator to a leader, it's critical to understand your core values and live them daily. For me, my core values are rooted in integrity, respect, teamwork, and attitude. Layered on top of core values is the need to build a team that is focused on innovation that provides meaningful value to customers. This can be best achieved by allowing the team the opportunity to grow and develop into the best versions of themselves. How do you diversify your organization's offerings to appeal to the target audience? Three components drive our roadmap of offerings: focus, understanding, and vision. By taking the time to truly understand the problems and needs of our customers and overlaying that against our unique perspective of changing trends in the industry, we can continue to innovate and provide meaningful value, which is the key to appealing to any target audience. 19 | July 2019 |

What are the basic but crucial traits that every innovative entrepreneur must possess? I've been called a thoughtful contrarian, which seems like the ideal description of an innovative entrepreneur. As an innovative entrepreneur, you must be able to gather insights in a thoughtful manner, see opportunities, and have the conviction to blaze new traits based on those insights. What are your intakes on the roles of an entrepreneur on product innovation performance? Focus on building a great team and providing meaningful value. Entrepreneurial organizations accede at being fast and adaptive, which drives product innovation performance. It's like the difference between a speedboat and an ocean liner. An ocean liner is effective at long pre-determined journeys but can't manage dynamically changing conditions, which is the hallmark of entrepreneurial innovation. In your opinion what roadblocks or challenges are faced by an entrepreneur to ignite the business? And what is your advice to overcome them? I think the biggest challenge is finding a healthy balance between growth and efficiency. As an entrepreneur, 20 | July 2019 |

Deck Commerce growth is like oxygen, but even too much oxygen can be dangerous. My advice to dealing with this challenge is to find good partners that are invested in your success and bring experience from helping other entrepreneurs going through the same process. feel like swimming against the current, but that's the sign that validates you're onto something innovative. Provide a one-line quote that best describes your approach to business and your vision? How do you cope up with volatile technological trends to boost your personal growth? Focus on building a great team and providing meaningful value. A Brief on Chris Read, read, and network. We're living within the digital age, which means information is omnipresent. The ability to gain insights and develop relationships with thought leaders is critical to grow and develop as an entrepreneur, which includes managing changes within the industry. Our story began in 1998 when founder, Chris Deck, started the eCommerce consulting company Deck Internet Solutions. Chris had one goal in mind: to help businesses become eCommerce leaders within their industries. What are your future endeavors/objectives and where do you see yourself in the near future? This focus put Deck Commerce in the unique position of seeing challenges with direct-to-consumer selling strategies, and one of the biggest challenges related to the growing complexities of fulfilling orders. Chris knew that a cloud-based approach to order management could help transform retail, which was the founding vision of Deck Commerce. Our vision is to help modernize retail by changing how orders are processed for consumers across channels. With that in mind, we will focus our efforts on our mission of developing and supporting the best direct- to-consumer order management system on the market. As a leading technology architect in eCommerce and retail sectors, what is your contribution to its evolution? Chris and his engineering team conceived a multi- tenant platform that would serve as the hub for managing orders across shopping channels and distribution networks. It would feature an integration framework and configuration controls, which would enable customers to quickly connect systems and support unique shopping experiences. Our contribution is based on our passion for leveraging technology to solve essential problems in retail. We come to work every day, thinking about the most effective ways to help our customers deliver better results and experiences for their consumers, and by doing so, we help the overall industry adapt and grow. Today that vision is a reality. Deck Commerce is the leading Order Management System (OMS) for omni-channel commerce. We help brands get to market quickly, provide better service to their customers, and operate more efficiently. We are leaders in retail transformation and power many of the most innovative brands, such as New Balance, Build-A-Bear, Rawlings & more. What would you like to advise to the budding entrepreneurs in various organizations? When you see opportunities to provide meaningful value through innovation, pursue that vision with conviction and an unwavering sense of purpose. It will 21 | July 2019 |

Rethinking the Products of Today for a Better Tomorrow Celia Pool Co-founder DAME 22 | July 2019 |

Incentives Solutions T created more plastic than the whole of the last century combined. Half of the plastic we create is used just once, and then thrown away, taking 500 years to decompose. By 2050, the oceans are predicted to contain more plastic than fish. The plastic crisis is now too big for recycling alone to fix. he world is finally waking up to the single-use plastic crisis. Over the last 10 years we have abhor change. We are creatures drawn towards the comfort of the known. By keeping habit change to a minimum, consumers are much more likely to adopt a new idea. already highlighting the need to diverse away from male, white, Western coders if we are to avoid unconscious bias in the robots of tomorrow. Amazon had to abandon an AI recruitment tool that was discriminating against women, instead favoring prospects who mirrored Amazon’s existing male engineer workforce. At DAME women have been involved in every stage of the journey, not as a token gesture but as an absolute necessity. This was our philosophy at DAME when we created the world’s first reusable tampon applicator. We ensured the design was familiar and intuitive, so women did not have to compromise on their convenient, established rituals. We knew that hygiene could be a significant barrier to entry, so we worked with leading micro-biologists and medical engineers and used the best medical grade, anti-microbial materials on the market. As a result, the consumer only must rinse the applicator in cold water after use to keep it clean. Simple steps, minimal habit change. Global governments, businesses and consumers need to collaborate quickly to make impactful change before it’s too late. However, change is difficult when environmentally damaging habits have become so entrenched and often appear more financially appealing. However, our overarching business strategy goes beyond issues of inclusivity to incorporate a wider mission. DAME was founded on the belief that business can be used as a force for good. We use this core value to guide every decision we make in the business, bringing great clarity to our route forward. By communicating our genuine and authentic commitment to this mission, we hope that our message will quickly be picked up by those eager to join a movement for change. To date, we have seen this happen not only with our consumers and the press, but with employees. People are increasingly drawn to companies doing good. 75% of millennials would take a pay cut to work at a socially responsible company. Technology is helping in this fight. Reusable water bottles are now widespread, and apps that help you locate drinking water refill stations are now emerging. At the same time, reusable coffee cup technology is addressing the half a trillion disposable coffee cups discarded every year. Such items are gaining increasing social currency with consumers, who are keen to display them as markers of their environmental conscience. This revolution is encouraging, but what about the products that people aren’t so willing to talk about? However, it is challenging to tackle an issue that has such little awareness. Menstruation has historically been shrouded in shame, fear and discretion. It is not a topic openly talked about. This is a problem with feminine care as a whole: it is frequently dismissed and the women trying to address it are critically underfunded. In 2017 female founders got 2% of the $85 billion VC investment pot. About 8% of partners at the top British VC firms are women. According to Harvard Business Review, stereotypes about female entrepreneurs persist: women are overly cautious, shy away from growth, have insufficient resources and consequently their ventures underperform. Yet there is no performance data to support these stereotypes. All this strengthens our resolve at DAME to continue to tackle critical problems that are not openly acknowledged, that are significantly underfunded, and that have historically been controlled by giant monopolies. Today we are focusing on menstrual products, but our vision is to revolutionize the entire bathroom. These are big mountains, but having strong guiding principles makes the navigation much easier.” 100 billion menstrual products are thrown away globally every year. These are single-use, mostly made of plastic and cannot be recycled. You can choose not to have a coffee, you cannot choose not to have a period. Reusable options (e.g. menstrual cups, cloth pads) have been on the market for decades, yet the adoption rate has been slow. The primary barrier to entry is the fear of habit change. How are products used by women supposed to change in line with human and environmental needs, when they aren’t given appropriate recognition or have women involved in all stages of the process? Women need to be given more of a voice if we are to create meaningful change. The world of AI is -Words by Celia Pool Co-founder of DAME So how do we bring about a revolution? The answer is keep it simple. And take time to consider consumer psychology. As humans, we For more information visit wearedame.co 23 | July 2019 |

Fatima Al Shirawi Founder The Gracious F 26 | July 2019 |

The Gracious F Fatima Al Shirawi A Memorandum of an Emerging Gem B innovations and make it happen. One such leader is Fatima Al Shirawi. Meet the Founder of The Gracious F, who led her company in achieving many milestone en route to success. Her mission on giving back to the community set her apart from the rest of competition. from Branding, Interior, Public Relations & Events, Luxury Retail, government entities and training. Every client that walks into The Gracious F office, usually comes with unique requests even within the same industry, example a Luxury Brand will request re branding project through Colour psychology and another luxury brand will require Training for their teams through in house program – COLOUR MATRIX, applicable to all Luxury Retail & E-commerce Industry. eing fierce in bringing out a change is rarely portrayed by any individual. Those with unique ideologies and clear vision, address the need of personal sessions and Feng Shui and Corporate cover CIO LOOK admire such leaders and appreciates their contribution in the evolution of color consultancy sector. And feels pride to feature Fatima in its special edition “Elite League of Innovative Entrepreneurs, 2019.” She states that crucial traits every innovative entrepreneur should possess are the following, passion, eagerness to learn something new every day, a lot of research, and keep in mind that one should always be humble. Here is her story: Her passion to coach, teach and spread knowledge is what made her a leader, in the field as niche as color consultancy, one of its kind, especially in the middle east, her journey started off as a one man show where she started her career by visiting clients offices, residences and working from shared office pursing her degrees abroad. This experience and hardship have kept her grounded with one main goal, share and teach her team same knowledge and support them by mentoring them in their growth. She advices every individual to always adapt your services to the market demand, and always try to create an unique customer experience by upgrading your services constantly, in her case the gracious of maintains one on one colour sessions. However, its booked online but for workshops or training a lot of the sessions are via webinars to cater to larger audience. Always work in a segment that is your passion and your devoted towards it, as you will excel, and remember, no matter how niche or out the box, if you believe your service or product is good and makes difference to society never give up on it and use the immense amount of information and research available to come up with the best success strategy. Even though color consultancy is a niche, it is applicable to all industries and sectors, currently two main poles of the business are Individual Color Solutions and Corporate Colour Solutions. Individual Solutions cover “ It’s the journey that matters, its not the destination, so leave the legacy and make a difference “ 27 | July 2019 |

About the Company \While addressing her challenges, Fatima states that the first block is usually understanding your product or service and thus creating the brand loyalty. Competition these days is very high but if you maintain the quality of your product or service and as mentioned before innovative and upgrade to the follow the target trends your business will easily set off towards success. Unfortunately, in these days the businesses lose their credibility due to not paying to quality innovation and only focusing on design and pricing strategies. The Gracious F is the leading colour solutions consultancy in GCC, dedicated to assist people and organizations benefiting through the power of Colour Science and Psychology. Established in 2008, based in Dubai, The Gracious F has assisted a variety of individuals and businesses and holds a Portfolio of national and international organizations. Its vision is to help both individuals and organisations achieve their ambitions, dreams and goals, through the support of colour psychology. For individuals, it helps in reducing stress and anxiety meanwhile for organizations, it increases commercial awareness, enhance motivation, increase productivity, and becoming a brand. Through investing in quality innovation one can easily boost his/her growth. And, this can obtained by following the digital trend of online courses, readings, coaching and constantly developing her skills not only in her industry but by learning other skill sets such as business, leadership, self-development and many more. The company is successfully combining colour psychology in all spectrums of individual re-branding and self-development, to businesses that are looking to enhance their awareness and strategy through colour solutions in branding & marketing, Luxury Retail training, PR, Workshops or residential and corporate interior design. In her future prospects she says, recently she has created a program for Retail and E/commerce firms the COLOUR MATRIX and future goal is to have this implemented in all Retail and E/commerce organizations globally. The colour matrix is a cheat cheat in understanding human behavior and preferences through colour psychology. 28 | July 2019 |

Gary Olson ACCENTUATING LEADERSHIP WITH DISCIPLINE SKILL AND KNOWLEDGE A n entrepreneur means having a vision, the inspiration to start a new business and the willingness to take that risk. Many entrepreneurs believe that having the skills to convert an idea into disruptive innovation is a must to turn a startup into a successful business, well it's not. It requires effective communication skills, the capability to manage multiple responsibilities, and high level of competencies so that whichever role the entrepreneur has to play, incompetency does not emerges as an issue. Gary Olson,CEO of GHO Group LLC, is a proficient business executive, who is casting light on some of the significant traits of entrepreneurship a defective leadership. Gary believes that the "Peter Principal" is an understated reality. Leadership is its own discipline of skills, expertise and knowledge that is separate from other disciplines of skill and knowledge. Being good or expert at something does not necessarily make a good leader, neither does ownership. Just owning the company doesn't make someone a good leader. — Gary Olson CEO, GHO Group LLC 30 | July 2019 |

GHO Group LLC Gary's journey started with his father, who owned a small business. As the business grew, he learned how to delegate authority and responsibility to others. His father led his teams in positive and supportive way where "If you succeeded, you were given more, if you struggled, first he helped, if it was not in your skill set, you were not forced or put in uncomfortable situations." That's leadership. operations, technical and marketing. The entrepreneur needs to be the champion and cheerleader at all times and stay fully engaged showing participation. Looking towards the future, Gary and GHO is going through a changing phase now, moving into artificial intelligence and a new industry sector of Public Safety and National Security. It is applying it's extensive media knowledge to an industry overwhelmed by video and struggling to analyze it for useable information in the prevention of incidents and attacks. The company is looking forward at the role artificial intelligence will play in the industry, and how other industry sectors are using media, that requires broadcast knowledge and expertise to assist them as they produce more and more media. A strong leader builds a strong team and always keeps the goal in mind. As a leader, Gary recognizes the strengths in people; and encourages and empowers their development, creating a strong team to solve problems. He says, "One of my responsibilities on many of my projects is to help the new senior management with change. I explain that a large organization is like a pyramid, if you are at the top you can see what's happening across the organizations and manage." He continues, "If the pyramid is upside down because the manager is also doing everything they are crushed by the weight of the organization. This visual concept was easily understood and embraced and they became successful change managers." “ALWAYS SAY YES, FIGURE IT OUT AND GET IT DONE.” When it comes to managing a business, change is the only constant, considering this fact, Gary is consistently re- inventing himself and his organization. Exploring new technologies, management styles and workflows for his organization, to meet the needs of his clientele. As new technologies are introduced that require new workflows, different skills and knowledge, it's often hard to keep up with. The challenge is staying abreast of the trends and changes across many domains. However, coping with advanced technology, and staying current with volatile trends is a never ending exercise of research with podcasts, webinars, trade shows and professional development across numerous domains and industries. Gary advices "As a budding entrepreneur, it's important to realize that not all entrepreneurs make good CEO's. It's more important to understand your own strengths and that the right thing to succeed may be to hire someone who is a better CEO than you are to help lead the new enterprise.” About the leader Gary has always been interested in new technologies with an innate curiosity on understanding how things work. He never thought his engineering degree in computer design would lead to his career in the media industry and become the basis for his interest in bridging the gap between broadcast and computer technologies. He is considered as one of the Thought Leaders in the media technology industry, and provides consulting services as an IP Broadcast & Media Technology Designer. According to Gary, being an innovative entrepreneur does not make you a good leader, it means you are an innovative thinker. Entrepreneurship and starting a business means doing everything that needs to be done to be successful. The CEO leads by example, putting in the time and work effort to build the business. Further he states, the entrepreneur is the visionary; this could be the business visionary or the product visionary. Product innovation means guiding the features and functionality design development in a practical way that meets the market or client needs. If the market doesn't exist that's one issue, the question is should it? If the market is super saturated, what is the differentiator that justifies the products existence? Gary is one of the few people who never worked for anyone else in his professional career. Currently, he is the Principal of GHO Group and leading the company as strategist, designer and project manager for a variety of communication and information technology projects. He is a successful author with his book 'Planning and Designing the IP Broadcast Facility - A New Puzzle to Solve' an industry standard. He regularly publishes articles providing knowledge and education to the media industry with a considerable following reading his articles on 'The Broadcast Bridge' and LinkedIn, including webinars and online courses. From Gary's perspective for an entrepreneur, the issue of roadblocks and challenges is a multi-faceted question. The first obvious roadblock is getting the company substantially funded sufficiently enough to sustain the team during the development and early stages of market penetration. Igniting the business is all about the entrepreneur inspiring the entire team, business 31 | July 2019 |

Successful Personality Traits to Learn from Elon Musk L determination and self-belief which help them accomplish wonders in the long run. One such example of an extraordinary person is Elon Musk, a South African Business Magnate, Investor and an engineer. egends never need an introduction. They tend to be victorious despite of their uneventful histories. They stick to captivating traits such as Discipline, colleagues to follow and implement. Since the field of work lies inside his radius of interests, he enjoys it to every moment and bit when it comes to learning and execution. Strong Risk Tolerance Founding a start-up involves a great deal of uncertainty and risk. A study found that after 10 years of being in business, 96 percent of the start-ups fail. Going by the statistics, Musk must have faced the same odds against him, when he had decided to leave an otherwise comfortable life to start a risky and uncertain business venture. For instance, Musk left his PhD program at Stanford University to find a company called Zip2 with his brother in the year 1995. Later, the company was sold to Compaq computers, profiting Musk a bit over $20 million. Following this, Musk once again took a great risk by investing millions of dollars to found a company called X.com, one of the world’s first online banks. Musk is the founder, CEO, and chief architect of SpaceX; co-founder, CEO, and product designer of Tesla Inc.; and co-founder and CEO of Neuralink. As of February 2018, he is the 53rd-richest person in the world and has a net worth of $20.8 billion, which is far more than the net GDP of Greece taken into consideration. While each entrepreneur possesses a unique set of traits that makes him/her successful, this Tech founder has a few traits much different from any other ordinary CEO, which has allowed him to build some of the world’s most respected and innovative organizations. Musk once quoted, “When something is important enough, you do it even if the odds are not in your favor.” ‘Always Be Learning’ Attitude An astounding and less-known fact about Elon Musk is that he is self-taught in programming and in many advanced level subjects. He read and understood a variety of books, which helped him gain endless and persistent knowledge and understand diverse concepts. Let’s have a look on these personality attributes and characteristics that make him a contender for the most innovative intellectual entrepreneur of the century alive. Hard-work and Characteristic Work Ethics Elon Musk is a hard-working innovator, working for about 100 hours a week, and has been productive since many years. He may even be considered as the hardest working employee of the company, setting standards for his The best piece of advice on learning and implementation is to constantly think about how things could be done in a better manner and question self to seek the answers. 32 | July 2019 |

Imparting Wisdom Feedback Loop It is of prime importance to recognize the present symbol or otherwise ‘status quo’ in the market as an organization and re-position accordingly. Musk solicits constant feedback of the companies and executes ‘self-analysis’. He induces efforts and divergent strategies to improve customer feedbacks and strives towards perfectionism. It is equally essential to maintain clarity of doubt in any large scale organization. Under his supervision, Musk encourages in creating a positive and comprehensive environment across his firms. Preferring to Stand Out From the Crowd Musk elects to bring up innovation at every level of his understanding. He tends to impart theoretical knowledge at the base level, applying changes and executing the same on the practical level. He relies more on transitional aspects such as research and development, thereby increasing the probability of ground-breaking inventions. For example, he seeks out his critics and tries to converse with them. This habit of self-reflection at regular and considerable periods is pivotal for any entrepreneur or organization to succeed in the long run. Tendency for Vertical Integration Vertical integration is a strategy where an organization or a firm acquires business operations within the same product vertical. Both Tesla and SpaceX embrace this concept. For example, Tesla not only produces electric cars; they also generate public awareness about their cars via Tesla showrooms across various countries. And SpaceX does not only have the primary goal of rocket propulsions; they develop their own rocket architecture as well. Tesla Motors, a far headed firm headed by Elon Musk, is anti-ordinary. Its compelling marketplace has become a one-stop destination for potential buyers where they can interact about product specifications. They also have video testimonials that far outperform in the sales-dominated industry. There is no ambiguity that Musk, by far, has been a pillar of inspiration for budding entrepreneurs and investors because of his prolific and optimistic approach towards life Faith in Self and the Founding Team Musk undoubtedly possesses a profound belief in his own capabilities as well as the potential-seeking factor of its founding team. He does not hesitate to gamble on large scale unless he is genuinely aware of the expected end- results. All these traits possessed by Musk, in some manner or the other, coincide with most of your habits. The only thing that stands as a potential barrier between these two is identifying your strengths and working on them on a continual basis. Go on, apply these traits into your daily life, and you may become the next big CEO the world is in need of today! 33 | July 2019 |

Jim Finnerty Chief Operating Ofcer 36 | July 2019 |

4Cite Marketing Jim Finnerty Delivering Marketing Automation Platforms I Kindly take us through your journey on becoming a proficient leader. I’ve loved playing around with new technologies since I was a kid, but to be a proficient leader in the tech space, I’ve learned that you need to be able to understand and digest technology in the broader context of business goals. I still love the technology, but it’s important not to let the tech steer the business – the business goals should do that. Probably more than anything, I’ve learned to surround myself with the best people I can and take the time to communicate with them regularly to understand their strengths, as well as help them see how our tech fits into the broader context of our business goals. This helps them succeedand maximizes the contributions they bring to the table. nnovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding partner of 4Cite Marketing, which continually innovates to help retailers compete with behemoths like Amazon in today's increasingly data-driven retail landscape. 4Cite empowers retailers to acquire, retain and reactivate customers through its industry-leading web visitor identification technology and delivery of real-time personalized marketing across multiple channels. How do you diversify your organization’s offerings to appeal to your target audience? As your target audience evolves, you can quickly develop new products that appeal to them if you clearly understand your core value proposition. When you understand the strengths and weaknesses of your own technology, know your people’s capabilities, and build a company culture that embraces change, you can be aggressive when new opportunities arise. At the same time, it’s important to lead with an appreciation of new ideas and develop a culture where a mistake is not the end of the world. You need to give yourself, and the people who work for you, the freedom to fail. You can’t innovate if you can’t explore, and you can’t explore if you’re afraid of the dead-ends – and there will be many. Highlights of the interview between Jim Finnerty and CIO Look: 37 | July 2019 |

“ It’s not the strongest that survive, but the most responsive to change. “ – Charles Darwin What are the basic but crucial traits that every innovative entrepreneur must possess? Be fearless in trying new things and don’t be afraid of failure. Know it’s okay to be wrong, and when you are wrong, acknowledge it and change direction. Think critically about the broader picture of where your technology lies and think laterally to see connections others might not see that lead to opportunities. Love the technology, but don’t let it take over so you’re just doing things for technology’s sake. How do you cope with volatile technological trends to boost your personal growth? Keeping informed of top-level industry trends and patterns is important, but it can be distracting noise if you try to keep up with everything. You also need to stay wary of the latest and greatest. It’s best to build a team that can help you understand the trends and determine what’s truly impactful, creating an environment that supports everyone’s personal growth. What are your future endeavors/objectives and where do you see yourself in the near future? As a technology-focused business navigating volatile technological trends, it’s increasingly critical that company leadership make nimble decisions with a full understanding of the technology components involved. As such, I see myself expanding into more responsibilities in overall business leadership. What is your take on roles of the entrepreneur on product innovation performance? In most cases to truly innovate, you must think outside the box, take risks and move quickly. You also need to understand the inner workings of your own technology well enough so that when others see roadblocks to innovation, you can help them navigate around them. As a leading technology architect in the media information and communication sector, what is your contribution in its evolution? My primary contribution has been to deliver marketing automation platforms that empower personalization at scale and reasonable cost. In your opinion, what roadblocks or challenges are faced by an entrepreneur? And what is your advice to overcome them? Many people tend to be averse to change, but without change, no innovation can take place. Every day, you need to work to build a team and culture that accepts change and embraces constant improvement. It helps to align incentives with improvement. What advice would you like to give to the budding entrepreneurs in various organizations? Never rest or settle. Continue to focus on improvement. Don’t be afraid to fail. Don’t accept roadblocks. 38 | July 2019 |

I business institutes and to corporates and I am often being asked what will happen to our jobs? So this is true that Artificial intelligence seems like a big untameable monsters to most, and everyone is little anxious about future. For enterprises there are certain imminent crisis that demand that they change rapidly and market is not at all as forgiving as it was a few decades back, someone is constantly rooting for you to make a mistake.This is leading enterprise to transform under the integrated environment of Digital Transformation. have been a strong advocate of conversational technology (VoiceTech/NLP) and AI and have pitched for it in various conferences, Guest Lectures at leading Voice Technology has lately become a stable AI process and would completely change the way we interact with technology in the future. Visualization will remain at the heart of it however with conversational technology, we can expect a shift to more verbal ads, like radio, but more personalized and actionable, but still to make a decision on which product to buy you would want to see it visually. Also search will become more specific and hyperlocal, where we will be prompted to give verbal feedbacks, that would amount to popularity of products and places, how it happens with mobile applications today. And that could be true sitting in 2010, but past few years new old research and young progressive companies and devision of enterprises are willing to make it their sole purpose that the infuse digital transformation in their company and provide assistance to others. But, with the prevailing reputation that comes at a cost of educating everyone, really everyone. They see it as a risk and any have burnt their hands trying to tame novice early stage AI models. But thats fine, thats how we grow. I believe that we are intellectual beings with curious minds, why would we want to do repeatable jobs which machines can do with greater efficiency. We can delegate these chores and teach the machines to help us better and imitate human decision making, innovate at personal level and “Democratise Artificial Intelligence”. Siri, Cortana, Alexa have brought conversation technology to people for some time now. They come bundled up with smart phones and can be used to do basic searches, to look up certain things, cue up songs etc. Speech technology has come much further than that. With its advancement we can now control our oven, tv and other house hold devices, can search complex data from cloud or can make phone calls for ourselves. It can change the way we function in our daily lives, our time with our family, services we receive and the jobs we do. It can eliminate learning curve of devices, repeatable chores, and compiling excel sheets. And it will not happen eventually, it’s happening now. Democratising AI through platforms for like voice technology - Natural Language processing so the technical algorithms can stay with specific user base while use of the AI algorithms can be made as simple as conversing with machines. Thats a sure shot way to upskilling resources for example: Team of Analysts can train dashboards and Business Intelligence tools to map business KPIs and generate Compelling Business Stories and Insights in natural language for everyone in the organisation to benefit from, and then keep building the training over it through machine learning. We are personally running trials with Fortune 50 companies on this, so when I say you need to start looking at ways to incorporate new technologies I mean it. Developers will innovate to create more audio centric user interface, there will be discovery period for them to find out how to minimally prompt user to give inputs and implement voice modulated visual commands. We can see speech approaching a point where it would become so reliable that we can just use it, like how we do it with other humans, and not even think about it. 40 | July 2019 |

Expert's Outlook About the Author Preksha Kaparwanis the Co-founder,CMO, V.UXDesignerof Realbox.AI. The versatile IHM Pusa graduate initially served as the chef but got inclined towards technology and business analytics and founded RealBox in 2015. Within three years of its inception, they have raised $300k for Realbox and, their customers include fortune 50 and big 4 enterprises. As a thought leader she has been part of TEDTalk talk shows. She was awarded 'The sparks 2018' by your story for tech services for her exceptional contribution as a Tech Evangelist. I am personally inspired to bring acceptance for conversational technology globally and I believe that the real success for this would not be when big corporations and industries would be using it but when every small and medium business and every household would be using it and help us to get a hold of our receding grip on reality from visually attractive and distracting screens on our tv, on out laptops and our smart phones. Preksha Kaparwan Co-founder & CMO RealBox Data Analytics Private Limited We have seen this kind of a shift with automated technologies and processes which has led to reduced laborious work, efficiency increased and averted accidents. Smart phones brought technologies closer to the end user. So, I took side with Artificial Intelligence and Machine Learning technologies, that will aid seamlessly while co-existing in our realities. And impact is not just on us in our personal capacity but for businesses too and professionals who spend endless nights collating data and make pretty ppts to show to the bosses. I believe that spreading the word on changing technological demography is not our responsibility or our burden. But you know why I make it my purpose?? Because it is a major step in evolution of technology and I know we need to harness it, shape it now, before someone else does it for you. 41 | July 2019 |

Joseph Chan CEO AsiaPay 42 | July 2019 |

AsiaPay Joseph Chan Balancing Effectiveness and Efciency I nnovative Entrepreneurship is about being ready to go beyond one's comfort zone. It is also about thinking outside the box or thinking like there is no box. One such entrepreneur with innovative mindset is Joseph Chan. As the Founder and CEO of AsiaPay Group, Joseph started up first high-quality third-party ePayment and mPayment solution and technology firm in 2000 in Hong Kong. He spearheaded the company business strategies and product development together with his management team, and led AsiaPay becoming one of the most successful world-class electronic payment service and technology companies in Asia. In regard to business growth and market recognition, Joseph presents his long-term vision that is to operate a successful and socially responsible company which continually provides individuals and corporate entities with newest payment product values, readily enhance one's quality of life and maximize business opportunities, efficiency and productivity. Embrace chances and technological evolution. Effectively implement the vision with a like-minded professional team; Ÿ CIO: What are your intakes on the roles of an entrepreneur on product innovation performance? JO: Ÿ Cultivate an open supportive environment and culture that encourage and recognise innovation in the organisation not only in product but in all business areas including accounting process, operation, service provision; Act a role model to drive and rigorously exchange innovative processes and product ideas in the organisation; Active listen and be receptive to the innovative models and needs from clients and partners; Walk the steps to implement innovative products and processes with team such that the team sees the values and benefits and enrich job satisfaction and beef up all the related knowhow; Ÿ Ÿ Ÿ Below are highlights of the interview between Joseph Chan and CIO Look: CIO: As per your opinion, what roadblocks or challenges are faced by an entrepreneur to ignite the business? And what is your advice to overcome them? CIO: What according to you are the basic but crucial traits that every innovative entrepreneur must possess? JO: Ÿ JO: Ÿ On technical front, how to effective validate the viability of the business and solution model and effective assessment of all related technological and security risks; How to effectively build the right team / acquire the Clear vision of what you want to achieve and what pain points you aim to address and if it comes to be a viable business model that can sustain and scale up; Be aggressive and stay agile; Ÿ Ÿ 43 | July 2019 |

right talents with the right know how and passion; Being a fintech player, some of the major challenges is gaining trust and support from banks and partners in new markets, and how to fend off risks due to compliance and regulatory changes; Help our business and bank clients to grow and succeed, and enhance competitive edge in this fast- changing technological world with the effective use of innovative products and services in digital payment; Build and lead the team to embrace Ÿ changes and achieve the business goals and face continued business and technological challenges. Ÿ Ÿ Advice to overcome: No magic formula. Need to engage a like-minded team to timely assess and evaluate necessary strategies, technologies and processes over time; Effective empowerment and delegation to the team; Demonstrates perseverance in the face of adversity and overcoming obstacles. Be prepared always. The Expected and the Unexpected. Be an independent thinker and to take on and manage risks in the face of uncertainty; Keep learning; Ÿ CIO: As a leading technology architect in digital payment sector, what is your contribution to its evolution? Ÿ JO: If in our digital payment sector, we facilitate the provision of integrated, advanced, secure digital payment services and technologies to our clients who readily capitalise on the effective use of these to enhance sales, services, and productivity and stay ahead in this fast-changing digital age, while minimizing potential risks on fraudulent payment, technology, security and privacy. Ÿ Ÿ CIO: How do you upgrade yourself with volatile technological trends to boost your personal growth? JO: To stay competitive in a highly volatile and fast- growing market, it is imperative to constantly boost my personal growth by: Ÿ Life-time learning and exchange with team and industry and technology players. Whenever appropriate, consider to appoint and work with professional expertise in the necessary areas such as security; Ÿ Be open to mistakes and take effective corrective measures timely; CIO: What advice would you like to give to the budding entrepreneurs in various organizations? JO: B.E.S.T. Be Prepared. For both opportunities and risks. Entrepreneurship is always inspirational. All dreamers will encounter endless hard work, frustration, constant challenges and difficulties. One will risk time, capital and life fate to struggle, sustain and survive. Prepare the expected and unexpected. CIO: How do you cope up with volatile technological trends to boost your personal growth? Embrace changes. There are more unknown than knowns along the journey, from consumer behavior to regulatory and technological changes. JO: Proactively assess and evaluate in advance the impact and implication of changes in technological as well as business world, and learn from the processes, to best avoid making wrong decision. Stay Positive and Agile. Building strategic alliances and surrounding oneself with positive and talented people—sharing knowledge and empowering individuals, teams, the Board to make sound decision and changes timely and effectively. CIO: What are your future endeavors/objectives and where do you see yourself in the near future? Teamwork. Even oneself is an entrepreneur, one cannot be an expert in every part of the organization. Effective teamwork can help an organisation to speed up renovation, optimise opportunities, and withstand any risks and uncertainties. JO: Ÿ Continue to pursue the vision and dream to be the predominant leading digital payment service and technology player in Asia. Continue driving digital payment innovation to well serve the needs in the market; Ÿ 44 | July 2019 |

Dance in the digital storm. 45 | July 2019 |

Innovative Companies in the Space Industry hat do we call an area that is not limited to a W resource industry. As humans, we became a spacefaring species 60 years ago when Russia launched Sputnik, the world’s first artificial satellite. We are the only species to achieve this milestone in the 4.5 billion year history of the earth. Later, the space industry began to develop after World War II, as rockets and satellites later found civilian purpose. original space race began from the ideas and skills of visionary theoretical engineers like Robert. H. Goddard, Wernher von Braun, and Konstantin E. Tsiolkovsky, etc. Today, space endeavors are propelled by a new generation of entrepreneurs including Elon Musk, Jeff Bezos, and Robert Branson. There are some more major players and innovative companies with the vision of space exploration and are as follows: single planet and has no physical boundaries? We call it the era of the emerging space SpaceX- SpaceX was founded in 2002 and has reached worldwide popularity with their historic milestones in space exploration. It is already the world’s most high- profile commercial spacecraft company. The aim of SpaceX is to revolutionize the space technology, with the goal of enabling people to live on other planets. Its success has been worth appreciating. Falcon 9 launch vehicle and Dragon Spacecraft are some of its milestones. Dragon Spacecraft has helped with regular resupply missions for NASA space stations. Today, companies around the world are in transportation, energy sector, construction, hospitality, real estate, etc. and they are looking for their next growth opportunity. Space is quickly becoming a place where the industries that power our global economy have started conducting business. Future developments in the space industries include space tourism, satellite manufacturing, and the launch industry. In recent years, however, private spaceflight is becoming reality in the space industry. Blue Origin- It was founded in 2000 by Jeff Bezos, the technological retail entrepreneur and CEO of Amazon, aims to launch people in space. It is fully reusable, vertical takeoff vertical landing (VVTL) space vehicle. Though its goal is different from that of SpaceX, it targets the Space tourism industry. It is focusing on commercially available, suborbital human spaceflight and has developed a vertical launch vehicle (new shepherd) for it. New shepherd is Of course, these private companies also compete against each other and it could be argued that a new space race has begun. But while with an element of competition, the success of the past decades shows that is possible to collaborate in space. For example, NASA a major government agency has relied on privately operated launch services like SpaxeX for its satellite launches. The 46 | July 2019 |

Innovating Space named after the Mercury astronaut Alan Shepherd, the first American Astronaut to go in Space. It is designed to take astronauts and research payloads past the Karman line, the internationally recognized boundary of space. Observatory and it continues to produce data that enables astronomers to make extraordinary discoveries. Launched in 1999, Chandra has found evidence for a significant new class of supernova. It has also uncovered evidence of a powerful outburst from the giant black hole at the Milky Way’s center. Boeing- Boeing is the world’s largest aerospace company and leading manufacturer in space and security systems. Throughout the last 50 years, Boeing has been integral in every major endeavor to escape earth’s gravity. The satellite industry has made the headlines since the launch of its first Mercury capsule to the current ISS (International Space Station). NASA has a long tradition of utilizing Northrop Grumman’s spacecraft, including the Spirit and Opportunity rovers that landed on Mars in 2004. The rovers will help guide the Mars as it investigates the viability of microbial life on the planet now or in the past. NASA’s Space Launch System (SLS) is the most powerful rocket ever built. Boeing is the prime contractor for the SLS design development, test, and production of the launch vehicle. SLS is the world’s only super heavy rocket capable of transporting astronauts to deep space. NASA is setting its eyes on the exploration of Mars with the help of Boeing technology. Boeing has successfully launched all of NASA’s Mars probes and rovers aboard Delta 11 launch vehicles. Recently Boeing engineer designed a spacesuit to protect astronauts from dust, radiation and other hazards when exploring the surface of moon and mars. NASA’s James Webb Space Telescope will play an important role in studying planetary systems. NGC is the prime contractor for building the dreams of Webb technology. The telescope will be sensitive to infrared light which will enable it to understand an era of the universe just a few million years after the Big Bang. Made in Space- MIS is the space-based manufacturing company, dedicated to making of reliable Additive manufacturing equipment and fiber optics (MIS Fiber) for Space. Additive manufacturing is also known as 3D Printing and is transforming the industry. It can manufacture larger and more complex objects faster, with finer precision and with multiple aerospace grade materials. MIS Fiber Optics, on the other hand, is produced without crystals that affect signal loss. Later, these crystals provide superior data transmission capabilities, high-speed internet as well as enhancing technologies in space. Sierra Nevada Corporation- Selected by NASA, SNC’s Dream Chaser spacecraft is a multi-mission space utility vehicle. It used for transporting crew and cargo to LEO (Low Earth Orbit) destinations such as ISS (International Space Station). The system is designed to deliver up to 5,500 kg of pressurized and unpressurized cargo to the space station under the CRS (Commercial Resupply Service)-2 contract. It will carry supplies like food, water, & science experiments and returns to earth with a gentle runway landing. The spacecraft is selected by NASA to provide a minimum of 6 cargo missions to and from the space station by 2021. Sierra Nevada Corporation is making solid progress and likely to stay a key player in the private space company. Virgin Galactic- Virgin Galactic is a spaceflight company founded in 2004 by British entrepreneur Sir Richard Branson. It is developing commercial space crafts and aims to provide suborbital spaceflights to space tourists. VG uses a larger, four-engine jet plane that carries passengers into space. It is similar in design to a private plane. These private space firms seem to have different interests in the space race, but actually, these companies share the same goals. Northrop Grumman Corporation- NGC is a leader in science and exploration in space for more than 60 years. Thiokol Chemical Company, now part of NGC developed the world’s first reusable space shuttle program in the late 1970s. Looking at the future, there will be a need for laws, regulation, and controlling authority to govern space exploration. It will be necessary to have firm and well- understood protocols in the event space crashing, while there are serious issues around the safety of astronauts as well. At the moment, the UN’s Outer Space Affairs is responsible for promoting international cooperation in the peaceful uses of outer space. Perhaps, the entry of the private sector into space exploration will contribute to the growth of the economy as valuable targets for investment. However, it will be interesting to see how healthy competition opens up in the development of the Space Era for Citizens. Contribution to NASA: July 20, 1969, was a historic day when the world watched, astronaut Neil Armstrong took mankind’s first steps on the moon. The success of NASA’s Apollo 11 mission is still remembered and celebrated. Several heritage companies of NGC are recognized for the vital role they played in the achievement of the Apollo 11 mission. NGC designed, assembled, integrated and tested the Lunar Module (LM) of the Apollo program. NASA’s Northrop Grumman built Chandra X-ray 47 | July 2019 |

Elite League of Innovative Entrepreneurs 2019