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Communications. Are you going to keep the secret or spread the word?. Back to Basics. Who do you want to talk to and why? What do you want to say to them? How do we want them to respond? How are you going to say it?. So what about new media?. Communications journey.
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Back to Basics • Who do you want to talk to and why? • What do you want to say to them? • How do we want them to respond? • How are you going to say it?
Communications journey Initial recognition – second level – building relationship – taking action Leaflet Display Twitter Website Events Leaflet Display Twitter Website Events Relationships Facebook Enewsletter Newsletter Website Attending events Become a member Give Take part
So what is the key to using new media?? • Links, links, links • Action, action, action • Sign up, sign up, sign up
What media to use? • Tell members about a diocesan council meeting. • Advertise a diocesan fundraising event. • Promote significant success on the Bye Buy Childhood campaign. • Advertise the General meeting.
Back to relationships Good communication comes back to relationships