Barbie’s Dollhouse Dancers and More

1. Barbie’s Dollhouse Dancers and More Barbara Jordan

2. Executive Summary Dancing is a historical tradition for a many of not all cultures. Dancing has been alive for many centuries. In recent years dance has grown with its styles and its popularity. It is in our media through Dancing with the Stars, Americas Best Dance Crew, and So You Think You Can Dance; it is in the music we listen to and our day to day social functions. Although the love for dance is growing it is not easy to find a place where you can dance or bring your children to dance that is affordable. Barbie’s Dollhouse Dancers and More are dedicated to bringing quality and affordable dancing instruction to Berkshire. We have a very talented and devoted group of instructors that will put their best foot forward to teach our students everything they need to know. Barbie’s Dollhouse Dancers and More plan to try and quickly spread the word of how fun and exciting dancing truly can be. There will be many benefits preformed that will attract people from all backgrounds and interests.

3. Continued… Barbara Jordan the owner has been involved in all dance types from the age of 2 and a half, and has been an assistant teacher /teacher since she was 15 years old. Barbara has worked in dance studios in Newark Valley and Berkshire were she was also training there. Her student have held regional championships for many different competitions and won gold’s, high gold’s, platinum’s and highest score awards.

4. Mission Statement Barbie's Dollhouse Dancers and More provide a place for all ages and abilities from beginner to advance to learn all genres of dance and tumbling. We will offer a variety of choices for you and your children. We will provide a studio with a family atmosphere which is based on satisfying customers. We offer diverse dance programs with prices for all income families. Barbie’s Dollhouse Dancers offers class ranging from groups classes to personal lessons. Our instructors continue to train with the area’s most profound coaches while teaching the students. This offers our students the training of the most modern dance steps, tumbling technique and approach to the latest dance and tumbling styles.

5. Target Market Barbie’s Dollhouse Dancers and More’s target market consists of individuals ranging from toddlers to 40+, men or women who enjoy participating in many styles of dance and varying levels of gymnastics. The median income level for Berkshire is $36,231, but we will be marketing throughout the triple cities to broaden our clientele.

6. Goals Short Term Medium Term Barbie’s Dollhouse Dancer’s and More will expand customer base and hire one additional instructor. Begin to payoff long term debt. Add additional classes to incorporate latest dance techniques. • Establish dance studio location, implement promotion plan to obtain customers. • Payoff 50% of start up coasts

7. Goals Long Term • Barbie’s Dollhouse Dancer’s and More want to become a profitable, well known dance studio. • Expand studio to sell dance products and supplies. • Expand the studio to include a Gymnastics facility and workout center.

8. Competition Although there are over eight thousand studios in the United States, there are only 3 studios within 20 miles of Barbie’s Dollhouse Dancer’s and More; including Full of Grace Dance Instruction and Fitness Center in Berkshire, Miss Cindy’s School of Dance in Lisle, and Kathy Hanson School of Dance in Apalachin NY.

9. Research PrimaryData For Primary data I randomly chose thirty people to interview. • 70% of people I randomly chose said that they were currently taking dance classes. • 100% of the people I casually chose said they had taken dance classes at least once in their lifetime. • 90% of the people I chose at random said that they would be interested in taking classes again. • 70% of people I randomly chose said that they would bring their future children to Barbie’s Dollhouse Dancers and More. 20% Male, 80% Female

10. Research SecondaryData According to Statistics of Dance Education and Careers in Dance over 60,000 k-12 schools offer dance as a part of curriculum in the United States. 665 schools of higher education offer dance classes as a part of the curriculum there are also 8,000 privet dance schools across the United States. Most dancers begin their professional career by the age of 18. In 2006 professional dancers and choreographers held 40,000 jobs in the United States. 17% of those people in the United States were self-employed. National averages show that dancers may earn anywhere between $6.62 an hour to over $25.75 an hour depending on their skill level. Median income of a choreographer in 2009 was approximately $33,000 a year. Top choreographers directing their own companies earned about $5.6 billion a year.

11. Customer Feedback • “Barbie always puts out great effort into her classes and always has an amazing attitude.” • “Barbie works hard to help our kids become outstanding dancers and always has a good approach on teaching in the most effective way.” • “Barbie’s classes are always enjoyable to watch and the dances are always loved by the fans and judges.” • “Barbie is a hard worker and always has something more for her students to accomplish she makes the class fun even though she put her students to work.” • “ Not only is Barbie a great teacher but a great person at heart she always puts her students first and will spend extra time with each and everyone of them to make them achieve their goals of becoming great dancers.” • “Miss. Barbie is a great choreographer and always try’s her hardest to make the dance doable but also a challenge so her students work hard to achieve GREATNESS!” From the past and present students and parents Barbie has worked with.

12. Startup Costs • Building Expenses- $60,000 • (Sam’s Club) Cash Register- $99.77 • (Gigantic Mirrors) Mirrors 72” by 100” installed- $349 • (The Beam Store) 10’ wall mounted Barres- $159 • (Best Buy) Cd player-$132.99, Speakers-$88.78, Dance Studio Laptop- $279.99, and Dance Studio Phone- $81.99 • (Frontier) Frontier internet and phone-$ 69.99 a month • (Home Depot, Lowes) Paint- anywhere for $15 to $25 a gallon • Home Depot) Paint Supplies (rollers, paint brushes, paint trays, tape)-$20 to$25 • (American Freight)Couch for waiting area-$598 • Total Expenses- 62,517.52

14. The classes we will offer! Barbie’s Dollhouse Dancers and More will provide beginner, intermediate and advanced classes in jazz, ballet, tap, contemporary, modern, hip hop, and lyrical for ages from toddler to 40+. We also offer group, duet, solo, and trio classes.

15. Products and Services Group Classes Duets, Trios, Solos Solos will be $40 a month and duets and trios will be $35 a month. Group dance classes will be $20 for beginner classes, $25 for intermediate, and $30 for advanced classes a month.

16. Please join us at our grand opening!