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Developing Hosted IP PBX Applications

August 3-4, 2004 San Jose, CA www.voipdeveloper.com. Developing Hosted IP PBX Applications. VoIP Developer Conference August 4, 2004. Doug Bellinger CTO Atreus Systems dbellinger@atreus-systems.com. Agenda. Business drivers for hosting Technical challenges Solutions.

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Developing Hosted IP PBX Applications

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  1. August 3-4, 2004San Jose, CA www.voipdeveloper.com Developing Hosted IP PBX Applications VoIP Developer Conference August 4, 2004 Doug BellingerCTOAtreus Systemsdbellinger@atreus-systems.com

  2. Agenda • Business drivers for hosting • Technical challenges • Solutions

  3. Revenue Per Customer (SMB) $1300 73% Increase New Services: VoIP Virus Protection, Hosted Exchange, $750 PC Back Up, etc. Monthly Revenue Access Only Access Today Target Bundled Services Increase Revenue • Example: A service provider can achieve a 73% increase in revenue from an existing business customer

  4. Hosted IP PBX Service Promise • Single IP infrastructure supports multiple services • Business bundles can include mail, messaging, fax, access, security, etc. • Advanced features with simpler interfaces • Less capital intensive for customers • More responsive and cheaper for Moves/Adds/Changes/Deletions (MACD) • Potential for “portable” service

  5. Technical Challenges • Quality of Service • Availability, utilization • Performance of OA&M Processes • Manual processes limit realization of MACD promise • Complex failure scenarios / roll-backs • Consistency of end-user experience • Security • Traffic not limited to LAN/WAN

  6. Seamless Customer Care EAI Middleware Managed Service Deployment XML (XPDL) Generator UML Modeling Tool Common User Interfaces/ System Interfaces Customer Self Care (WSDL) Business Process Modeling Tool (XPDL, BPML, BPEL) OA&M – Versioning, Lifecycle, and Administration Packaging/ Release Management J2EE / OSS-J Common Service Models(SID) Rapid Service Introduction – Automated Fulfillment

  7. Concept -> Quote -> Cash Service Definition Center Deployment Service Fulfillment Center Service Activation Service Library Order Management Modeling Tools Business Processes Adaptors Service Deployment Application Service Models Billing System Service Packaging Building Blocks Resource Inventory Manager Activation Processes Adaptors • Integrated Development, Deployment and Delivery Environment • Highly scalable activation system for new generation services • Graphical modeling environment to configure new services • An extensive library of ready-to-go services Pre-defined Services

  8. A Single Service Model

  9. Supports Sophisticated Customer Care

  10. Detailed Service Management

  11. … and Consistent Customer Self-CareSingle-Sign On for End-Users

  12. The Result… • Complete End-to-End VoIP Provisioning • CPE, Phones, Network • Other Systems: Billing, LNP, E911, etc. • Beyond Voice - Flexible bundling • Security: Virus Protection, Firewall, Remote Access, AntiSpam • Desktop Apps: PC BackUp, MS Exchange • Access: Managed CPE, Internet Access • Improve Carrier’s Business Case • 70% OPEX savings in Self-Care ($2M) • Doubled Revenue (ARPU) with new services • 50% reductions in New Service introduction Break-even point (down to 5% take rate) • Increase Voice Adoption • More than just Voice & Features Doug BellingerCTOAtreus Systemsdbellinger@atreus-systems.com

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