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Learn the advantages of oral communication and steps in making persuasive presentations, including using visual aids for immediate feedback and approval of ideas. Understand audience and self-analysis, organization, delivery styles, and guidelines for visual aids.
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Unit 6 Developing Oral Business Communication Skills Unit 6 Business Communication
Unit Outline • Advantages of oral communication • Oral business presentations • Steps in making presentations • Using visual aids to support presentations Unit 6 Business Communication
Oral Business Presentations • Persuasive • Immediate attention and feedback • Approval of important ideas • Internal and external audiences • Different types • Varied purpose Unit 6 Business Communication
Steps in making Oral Presentations • Define purpose • General purpose – inform, analyze, persuade • Specific purpose – “whom, what, when, where, how?” 2. Develop key idea – main message for audience Unit 6 Business Communication
Steps in making Oral Presentations 3. Audience analysis • Designations and areas of expertise • Preferred styles of presentation • Demographic factors • Audience size • Familiarity with topic • Attitude towards speaker and topic Unit 6 Business Communication
Steps in making Oral Presentations 4. Self analysis • knowledge level • conviction level 5. Analysis of constraints • infrastructure • time • context
Steps in making Oral Presentations 6. Presentation outline • Introduction – grabbing attention • Body – main points • Conclusion – summary 7. Information collection - secondary sources - primary sources Unit 6 Business Communication
Steps in Making Oral Presentations 8. Organization of Body - main points - organizational plan 9. Development of Introduction - attention getting techniques 10. Planning of Conclusion - length of conclusion - reinforcement and summary - memorable closing Unit 6 Business Communication
Steps in making Oral Presentations 11. Selection of delivery style • Speaking impromptu – speaking without preparation • Speaking extemporaneously – speaking without support • Memorizing – delivering word for word • Reading from notes – reading word for word • Speaking from notes – referring to “trigger words” Unit 6 Business Communication
Using Visual Aids to Support Presentations Types of visual aids • Product “demos” • Photographs • Diagrams • Lists and tables • Pie charts and graphs Unit 6 Business Communication
Media for Presenting Visual Aids Unit 6 Business Communication
Guidelines for Using PPT • Avoid clutter • Limit number of slides • Plan time on each slide • Watch font size, number of words and lines • Pay attention to overall appearance • Ensure consistency • Keep text to a minimum • Add value to PPT Unit 6 Business Communication
Guidelines for Using Visual Aids • Value addition • Appropriate level of sophistication • Clarity • Simplicity • Minimum text • Numbering and captions • Synchronization with presentation • Testing in advance • Rehearsal Unit 6 Business Communication