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GROUP 1 (Bravo)

Laney Jean Sammy Cindy Carrie. GROUP 1 (Bravo). Laney- Introduce slogan, conclusion, PPT Jean- Introduce brand Sammy- Strengths & Weaknesses Cindy- Opportunities & Threats Carrie- Relative information & video. Outline. S logan. Sweeten your life. Introduction.

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GROUP 1 (Bravo)

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  1. Laney Jean Sammy Cindy Carrie GROUP 1 (Bravo)

  2. Laney- Introduce slogan, conclusion, PPT Jean- Introduce brand Sammy- Strengths & Weaknesses Cindy- Opportunities & Threats Carrie- Relative information & video Outline

  3. Slogan Sweeten your life

  4. Introduction • 85℃ company is a recently rising star among the café chain stores in Taiwan. It’s an original brand from Taiwan, within 6 years it expands to 325 branch stores, in Taiwan, China, America and Australia.

  5. Company Profile • President : Wu Cheng Hsueh • Capital : NT$ 90 million dollars • Number of Employees : 2500 • Number of Stores : 400

  6. OriginalConception High Quality Products + Affordable Prices

  7. Products • Coffee • Tea • Cake • Traditional Pastry

  8. Brand Promise & Company Vision • Offering the Best Quality products • International Recognized

  9. SWOT

  10. Strengths • Delivery • different from other cafe • Elegant store design : • light decoration • French window display

  11. Weakenesses • Franchise stores are growing too fast : • such as “Ching-Shin(清心)” and “50lan” • The quality of access is not easy to control : • centralized distribution in central kitchen • Insufficient preference of brand : • the main customers do not have fixed habit of brand • slogan is unfamiliar with customers • Servers are not have good stuff : • the train of franchisee too haste • The advertisement is little • The parking space is few

  12. Successful strategy(4P) Price ─ parity Place ─ prosperous spots Product ─ 1. premium coffee beans from Guatemala 2. delicate and various cakes & coffee 3. high quality 4. good service - 24 hours a day Promotion ─ 1. Premier Points Card 2. Order the products online 3. launch every kinds of acrivities

  13. Opportunity Creativity Expanding oversea Set in the airport Cooperate with convenience store

  14. Threat Competition Inconsistent of franchise Fake brand

  15. Conclusion • High quality, low price • Various product • Expanding oversea • 24 hours service

  16. Relative Information • http://www.youtube.com/watch?v=HmY1vI98W2M • AD edition A • http://www.youtube.com/watch?v=ClUqUm35Fgs&feature=related • AD edition B • http://www.ocweekly.com/2008-11-27/food/85-degrees-c-bakery-cafe/ • BLOG • http://www.youtube.com/watch?v=SninVB5SVwA&feature=related • CTV report

  17. Reference • SWOT- • 商業周刊1141期：http://www.businessweekly.com.tw/webarticle.php?id=37945&p=5 • TVBS 新聞http://www.tvbs.com.tw/news/news_list.asp?no=arieslu20081206115159 • 上海新聞http://big5.eastday.com:82/gate/big5/sh.eastday.com/qtmt/20090124/u1a529610.htm • http://www.85cafe.us/ http://www.wretch.cc/blog/xxhark/3271324 http://www.shs.edu.tw/works/essay/2006/10/2006102914394232.pdf http://www.shs.edu.tw/works/essay/2007/10/2007103022120942.pdf http://blog.yam.com/candy_yang/article/15081633

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