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WELCOME TO OUR PRESENTATION

WELCOME TO OUR PRESENTATION. TOPIC NAME. GLOBAL BEVERAGE COMPANY LIMITED. BLACK AND WHITE. EXECUTIVE SUMMARY.

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WELCOME TO OUR PRESENTATION

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  1. WELCOMETOOUR PRESENTATION

  2. TOPIC NAME GLOBAL BEVERAGE COMPANY LIMITED

  3. BLACK AND WHITE

  4. EXECUTIVE SUMMARY • The Project matter in this report is to find the different marketing mix( product, price, place and promotion) of a particular company. And how that company applies their marketing mix’s to achieve their respective goals and objectives

  5. Research Method Our research method is quite different that ensure our research result’s accuracy. We went to the company couple of times to collect data. Moreover we collected data from other different sources , from magazines, sometime from the internet.

  6. INTRODUCTION The purpose of making this report is to find out different marketing mix strategies of a new soft drink company “Virgin”. How virgin is applying different marketing mix strategies to run their business and ultimately to reach their goals and objectives.

  7. COMPANY BACKGROUND GLOBAL BEVERAGE COMPANY LIMITED (GBCL) was formed under the companies act of Bangladesh in 1995. Youth group one of the rapidly emerging conglomerates In Bangladesh introduced “Virgin soft drinks” in Bangladesh in November through the name of the GBCL under an exclusive franchise agreement with the Virgin Enterprises limited of the UK for manufacturing and marketing its beverage brands within Bangladesh territory.

  8. Management team Leading or Staffing Work- related Stress In Management Organization Structure Organization structures the set of elements that can be used to configure an organization. Job design is an important factor of organization structure.

  9. Capital Required Supply of capital from The Premier Bank Monthly Savings Scheme (MSS). Fixed Deposit. Savings Account. Special Deposit Scheme (SDS). Monthly Income Scheme (MIS).

  10. Mission of the company Virgin is already a very popular soft drink in Bangladesh. It has been relatively successful in gaining and capturing a very good percentage of market shares within a very short period. Even though it was formed in late 1999, by 2002 it has covered 10% relative market share of the total soft drinks market

  11. VIRGIN’S TARGET GROUP • 12 years to 25 years young people and 18-30 age of women who are health conscious. That is why there advertisements, stickers, posters, billboards are designed in that manner. It is forthere three different regular drinks. For there three different regular drinks. For the Diet virgin their target group is the health conscious people of the society and a BT aged group of (18-30).Their strong emphasis is on saying “The drink that provides you only 1 calorie” .

  12. Virgin consider as the key of success Virgin as a successful manufacturer in soft drink company considers several things to key of their success. Those are employee management relationship, dealers marketer relationship. They built an image by differentiating products in colors which consider as the working motivation-promotion tool of the company.

  13. QUALITY OF VIRGIN PRODUCT • Virgin maintains international standard on its quality management system to ensure reliable quality of product and service. It always tries to improve its standard and quality through TQM (Total Quality Management). As a local representative of Virgin (UK), GBCL is always strict about her quality.

  14. All the machineries, equipments and raw materials are imported and maintained according to the international standard as guided by the Mother Company. As a franchiser, Virgin (UK) looks after the product quality and quality of the raw materials for Global beverage.

  15. MARKET POSITIONING The positioning map is a graphical expression of products position comparing to the other existing competitors. It reflects how the company positions it product to the market and the response of the customers in terms of perceiving the determinants attributes of the product . Positioning is differentiated on the basis of determinant attributes that a company determines for the products. Differentiation is of different types .

  16. Virgin position it’s product in a different way . Where there were no can drink in 1998 they produce it and positioned it’s produce in a different way . The differential product’s picture can be found our report .

  17. TRANSPORTATION SYSTEM OF VIRGIN • Incase of transportation distribution channel plays a vital rule. Because virgin bring their products from the factory which is in “Gazipur” to the warehouse by their own transportation cost. After then from their warehouse most of the time resellers buy the products and take those to respective places by their transportation. That means most of the time resellers manage their own transportation to bring the products manufacturers warehouse to the final consumers.

  18. Product variety Names : Virgin Cola Virgin Blue Virgin Orange Virgin White Flavors : Cola Flavored Lemon Flavored Orange Flavored Diet Flavored

  19. They have also introduced some additional new flavors. They are: Virgin Ping : Grapfruit Flavored Virgin Yellow Passion Fruit Flavored Virgin Cool Blue Tutti Frutty Flavored

  20. NameSize1. Virgin Red 250ml can, 500ml pet, 1000ml pet, & 1500ml pet2. Virgin Blue 250ml can, 500ml pet, 1000ml pet, & 1500ml pet 3. Virgin Orange 250ml can, 500ml pet, 1000ml pet, & 1500ml pet4. Virgin White 250ml can, 500ml pet, 1000ml pet, & 1500ml pet 5. Virgin Pink only in 500ml pet6. Virgin Yellow only in 500ml pet7. Virgin Cool Blue only in 500ml pet

  21. Methodology For prepare this report we collected information from - Collected information from Internet source. Collected information from some elder brothers. Some data collected from Understanding Business books. From newspaper we collected information.

  22. AnalysisAfter collecting all the data we had analyzed our data Company should provide faster service to customer. • Increase advertisement in TV, newspaper etc. • Company should provide cheap rate of product. • Increase transport system to distribute product. • Increase their capital.

  23. Communicate to the top management and bottom management. Build up a HRM (Human resource management) Department. Increase their marketing and selling also. Increase number of distributors of the product.

  24. CONCLUSION

  25. THANK YOUEVERY ALL.

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