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MSc Supply C h ain Consulting Project Improving Global Logistics One Port at a Time Christin Stage and Dan Yang. About the Global Institute of Logistics. Issue Analysis and Solutions. Process Map. Clustering Governance Infrastructure Planning Marketing Hinterland IT System
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MSc Supply Chain Consulting Project Improving Global Logistics One Port at a Time Christin Stage and Dan Yang About the Global Institute of Logistics Issue Analysis and Solutions ProcessMap Clustering Governance Infrastructure Planning Marketing Hinterland IT System Environmental Management Safetyand Security Quality Training Corporate SocialResponsibility University Corporate Tees Port UK Hamburg Port Port of Vancouver Zeebrugge Port Valencia Port Shenzhen Port of China Los Angeles Port Port of Virginia Singapore Port Callao Port Peru Namports Namibia • Corporate University in the field of maritime logistics that bridges best practice and the latest academic thinking, creating value for both ports and academics. Port of Sydney Port of Nelson New Zealand Market Analysis • Sea ports are the main physical support for international trade. • As global trade increases sea ports become more and more important . • Ships slow down by up to 10 knots to safe fuel. The theoryof KAI statesthattocreateunityamongst a groupofserviceproviderofunequalauthorityandfinancial power, knowledgeisthetoolfirstdeployed. KnowledgeK Authority A Investment I Goods will beslowerbetweenports. Speed on landneedstoincreasetobalanceslowerspeed. Recommendations Relationship – MassCollaboration • Port final clients – shipping companies, importers/ exporters – usually perceives the quality in a port in a combined manner, with little differentiation among its specific services. • Port members need to collaborate and work together to increase performance in order to cope with new market issues. • Therefore, ports need to transform from silos to clusters using KNOWLEDGE, AUHTORITY and INVESTMENT to go through the stages of MOTIVATION, MOBILIZATION and ADAPTATION. • Port Authorities have to take a more active role as the natural leader of the port community. Stakeholdersoperateas CLUSTER • Increasing container ship size results in larger handling units at any given time at the port requiring higher operational efficiency. • Increasing competition between sea ports within a country and across country borders. Port as a Black Hole Stakeholdersoperatingas SILO ShippingLines Port Authority ShippingLines CHANGE Finance Cargo Data FreightForwarder Port Authority FreightForwarder Customers • Port operational ability has been seriously challenged. Increased business activity has led to huge pressure on port management. Around the world ports are mainly following the traditional management model – “being a land lord”. Customers Terminal Operator