1 / 72

Second Wave Convergence

Second Wave Convergence. Managing Second Wave Convergence Dave King, Executive Director Indiana Higher Education Telecommunication System NLII 2000 -- January 20, 2000 New Orleans, LA. Second Wave Convergence.

luke
Download Presentation

Second Wave Convergence

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Second Wave Convergence • Managing • Second Wave Convergence • Dave King, Executive Director • Indiana Higher Education • Telecommunication System • NLII 2000 -- January 20, 2000 • New Orleans, LA

  2. Second Wave Convergence • Second Wave Convergence—the convergence of content, technology, and training with user satisfaction.

  3. Second Wave Convergence • Customers…market niche…brand identity…

  4. Second Wave Convergence • Background… • The issues… • In Indiana… • Strategies for success…

  5. Second Wave Convergence • Tim Berners-Lee… • …store random associations between disparate things…just like the brain…

  6. Second Wave Convergence • …the genesis of the Internet and • the World Wide Web…

  7. Second Wave Convergence • … effective interaction between the technology and appropriate content…

  8. Second Wave Convergence • Not just what could happen, • but why something should happen.

  9. Second Wave Convergence • 1997, the Harvard School of Business projects the “Winners and Losers” in digital convergence…based on 1995 Colloquium on Multimedia and the Boundaryless World.

  10. Second Wave Convergence • Winners provide the highest quality content at a reasonable price. • Winning not be based on distribution strength.

  11. Second Wave Convergence • …more than ownership of the technology; you must “own” the customer also…

  12. Second Wave Convergence • Customer “ownership” requires a history of quality customer service leading to customer satisfaction.

  13. Second Wave Convergence • Content Packagers provide quality content to customers through seamless distribution systems. • Customers link with quality content and user-friendly technology.

  14. Second Wave Convergence • Early 1999, Ernst and Young called on • 100 information technology CEOs around the world…outcome is The Connected Society.

  15. Second Wave Convergence • Initial findings: • Content Packagers are gatekeepers between technology and consumer.

  16. Second Wave Convergence • The successful ones make the user experience simpler, more tailored, and more efficient.

  17. Second Wave Convergence • …get in early… • “Players who win the content battle early will dominate by winning brand loyalty in the rapidly growing new market.”

  18. Second Wave Convergence • Good examples: • MTV, first to define new niche • Amazon.com dominates market niche

  19. Second Wave Convergence • …first to define market niche seldom drops below 50 % share…others fight over the remaining half…

  20. Second Wave Convergence •  Success as a Content Packager? • Heavy investment in brand identity • Constant improvement of the user access and interface • Develop new products and services specifically for user

  21. Second Wave Convergence • Converging on the Customer: • “Real convergence has always been there, all along. All the different communication technologies have always converged – on the customer!”

  22. Second Wave Convergence • Important truths: • Convergence must be around the customer, not the technology • Customer choice is shaping the communications industry

  23. Second Wave Convergence • So what does this mean to those • of us in education?

  24. Second Wave Convergence • We’ll be required to do things • differently…to be competitive…

  25. Second Wave Convergence • Competition is real. • $250 billion spent on higher education in 1996. • Digest of Education

  26. Second Wave Convergence • How do we address the challenge? • Recognize what we do and don’t already know.

  27. Second Wave Convergence • …“expert syndrome” • and audience analysis…

  28. Second Wave Convergence • What do these new learners want? • Why do they want it? • When do they need it? • How are they willing to access it?

  29. Second Wave Convergence • … complex matrix of needs, wants, • and motivations…

  30. Second Wave Convergence • If I think I know what you need…

  31. Second Wave Convergence • Two major audience segments emerging • …each dramatically different.

  32. Second Wave Convergence • Graduates with newly minted diplomas… • technology will change… • information will double.... •  diverse access points with increasingly robust information sources…

  33. Second Wave Convergence • The down side of the Digital Divide… • <$10,000 16 % use the Internet for any purpose, any location • >$75,000 58% have and use Internet access regularly • U.S. Dept. of Commerce

  34. Second Wave Convergence • …an ironic circle…access we must create to compete might actually have greater benefit to those who the commercial competitors will find less enticing…

  35. Second Wave Convergence • In Indiana… • 850,000 don’t have a high school diploma • 1.28 million have no college experience • Makes up 60% of the Indiana population

  36. Second Wave Convergence • Required to bridge Digital Divide: • Access points • User Support • Content to help target audience • - Benton Foundation

  37. Second Wave Convergence • A Pattern Forms… • Access, • Content, • and • Training

  38. Second Wave Convergence • Peter Drucker says… • Drivers of change: • Technology access • Increased content demands from knowledge-based society • New theories about how humans learn.

  39. Second Wave Convergence • The Indiana Higher Education Telecommunication System (IHETS)… • A consortium of higher education institutions in Indiana focused on effective use of technology in teaching and learning.

  40. Second Wave Convergence • Seven major public institutions • More than 30 smaller and private colleges • 1967 -- microwave-based ITFS system • Voice system connecting all campuses • Statewide Internet and data network

  41. Second Wave Convergence • The Indiana Partnership • for Statewide Education

  42. Second Wave Convergence • …more together than separately…

  43. Second Wave Convergence • Access Indiana State Network • Higher Education • K-12 Schools • Libraries • Public Broadcasting • State Government

  44. Second Wave Convergence • Intelenet Commission

  45. Learners / Students / Information Seekers State Agencies / Schools / Colleges and Universities / Libraries State Dept. of Ed. State Library Indiana Public Brdcstng System Indiana Higher Ed. Telecom System State Div. of Info. Tech PBS CEC/CET Access Indiana State Network Ameritech Intelenet Commission AT&T IHETS Technical Services

  46. Second Wave Convergence • AISN • 600 network connections by year’s end… • 1000 in 18 months…

  47. Second Wave Convergence • Faculty/Learner Benefits • Two-way interactive video access • Learning centers. • 300plus satellite receive sites

  48. Second Wave Convergence • Fall semester 2000 • 70 degree and certificate programs • 85 classes available via two-way interactive video • 90 available via satellite. • Courses available on the Internet doubling each year (644 in 1999-00)

  49. Second Wave Convergence • Students taking five different classes from five different institutions and yet are resident students at none.

  50. Second Wave Convergence • Inherent power behind • the technology roll out.

More Related