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Bringing Technology to Public Transportation

Bringing Technology to Public Transportation. Milestone #1 Richard Speyer Rachel Tannenbaum Alan Schwartz. Problem. Tourists often have difficulties acclimating to the transit system in new cities Route planning Finding common attractions

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Bringing Technology to Public Transportation

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  1. Bringing Technology to Public Transportation Milestone #1 Richard Speyer Rachel Tannenbaum Alan Schwartz

  2. Problem • Tourists often have difficulties acclimating to the transit system in new cities • Route planning • Finding common attractions • Locals may not use Metro System because they don’t know enough about it • Find local attractions • Bus times, train times, transfers

  3. Interview Questions • Wanted questions to focus on • Current use of Metrolink for locals • Potential uses for visitors (ask how they use metro systems in other cities) • Find out what type of features they would need at a Metrolinkplatform • Who we interviewed • MetrolinkUsers (at stations) • Infrequent Users of all age groups

  4. Interview Results • When you use the Metrolink, do you usually take the same couple routes, or do you go to new places? • Most common answer as the same few routes • Special occasions such as sporting events • How often do you use the Metrolink for multiple destinations on the same day? • Most people said it would be extremely rare

  5. Interview Results (continued) • Do you use online trip planners? If so what do you like/dislike? • A lot of people use the Metrolink website online and found the time table inconvenient and confusing • Were not as aware of route planning available online • Some users thought it would be useful to include other attractions as well as directions

  6. Interview Analysis • We thought multiple destinations might be an interesting feature • Interviews didn’t yield much interest in this feature • Users expressed interest in the ability to find local attractions • Overall, users seemed excited about the convenience of finding destinations and times at the platform.

  7. User Task Example • You are visiting St. Louis and are staying with family near the Skinker stop on the MetroLink. On your first day, you decide that you want to visit the Arch. You arrive at the station at 8 AM and want to get directions now but not leave until 10 AM as you are meeting a friend at Kayak's for breakfast first. Also, since you don't have any small bills, you want to buy tickets later after you eat. Print out your directions so you’ll remember where to go.

  8. Ticket Directions

  9. Where would you like to go? Search Stops Popular Locations More... Lambert Airport Main Delmar Loop Clayton Forsyth Lambert Airport East Shrewsbury Sunnen UCity - Big Bend North Hanley Maplewood-Manchester Skinker UMSL North Brentwood Forest Park- Debaliviere Rock Road Central West End Richmond Heights Wellston Page 1 of 3

  10. Where would you like to go? Search Stops Popular Locations Browse Categories... Arch Union Station Grant's Farm Busch Stadium Science Center Galleria Zoo Brewery Scottrade Center Cathedral Basilica Botanical Gardens Edward Jones Dome History Museum City Museum Art Museum Page 1 of 3

  11. Choose your time and confirm Start Location: Skinker Destination: Arch (Arch – Laclede’s Landing) Starting Time: Now No Yes Is this correct? Page 2 of 3

  12. Choose your time and confirm Start Location: Skinker Destination: Arch (Arch – Laclede’s Landing) Starting Time: 10:00 AM No Yes Is this correct? Page 2 of 3

  13. Directions from Skinker stop to Arch (Arch – Laclede’s Landing) Times: Include  Return Directions • Board SkinkerEastbound train .................. 10:03 10:14 10:27 • Get off at Arch – Laclede’s Landing stop • Walk South for .5 miles • St. Louis Arch @ 11 N. 4th Street Exit Print Page 3 of 3

  14. Printing... Would you like to purchase a ticket? Yes No

  15. User Task Notes • “Popular Locations” was not a common method to find local attractions • Users went to “Search” first or looked through “Stops” instead • Left and Right Arrows were a source of confusion • Users didn’t know what would happen if they were clicked • There wasn’t a clear way to exit or start over if a mistake was made • Icons and colors would be nice • The arrow for drop down menus didn’t stand out enough • Users expressed interest in more categories such as Shopping, Banking, Religious, Business, Kids

  16. User Task Analysis • The most common method of use is “Popular Locations” • Make that the initial screen instead of “Stops” • The top locations should be under “Tourist Attractions” in Categories. • Arrows should be eliminated because they only caused confusion • Replace with buttons such as “Start Over” and “Go Back”

  17. Start Over Where would you like to go? Stops Attractions Search Tourist Attractions Restaurants Sporting Universities Entertainment Hospitals Museums Hotels Bars/Nightlife Banking Office/Business Shopping Tourist Attractions Churches/Religious Parks Kids’ Attractions Top Locations…

  18. Start Over Skinker to Arch (Arch – Laclede’s Landing) Go Back Times • Board SkinkerEastbound train ..... 10:03 10:14 10:27 • Get off at Arch – Laclede’s Landing stop • Walk South for .5 miles • St. Louis Arch @ 11 N. 4th Street Add Return Directions Print Finish

  19. Questions?

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