1 / 16

Olenka Brain Head of Tourism Development, Marketing Manchester

Olenka Brain Head of Tourism Development, Marketing Manchester. Capitalising on an Asset: Manchester’s Friendly People. Manchester’s Volunteers The Workers. Manchester’s Volunteers. Bids for the Olympics The creation of Marketing Manchester Commonwealth Games.

luna
Download Presentation

Olenka Brain Head of Tourism Development, Marketing Manchester

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Olenka BrainHead of Tourism Development, Marketing Manchester

  2. Capitalising on an Asset: Manchester’s Friendly People • Manchester’s Volunteers • The Workers

  3. Manchester’s Volunteers • Bids for the Olympics • The creation of Marketing Manchester • Commonwealth Games

  4. Commonwealth Games 2002 • Addressed two key issues • Physical • Social regeneration • Pre-Volunteer Programme • To enable socially excluded groups become part of the games

  5. Commonwealth Games Volunteers • 24,000 applications • 10,345 volunteers • 1,260,000 hours • job-specific and venue orientation training

  6. Post Games Legacy • The Post Games Volunteer project (PGVP) became: • Manchester Event Volunteers • Aim: to target disadvantaged individuals who could benefit from the development of the skills and confidence gained through volunteering and the training associated with it.

  7. Manchester Event Volunteers • Currently 3,000 people on database • Supported more than 400 events • Qualifications in volunteering • Mentors and team leaders

  8. Benefits to Volunteers • Increased skills and confidence • Improved job prospects • Further qualifications • Links in communities • “I became a volunteer during long term unemployment to give me something to look forward to. When I gained employment it was one of the main reasons why I got the job. The employer has given me as much support as she can with my volunteering.”

  9. Benefits to the Destination • Brings a sense of pride by residents • Eases the impact of large volumes of visitors • Enhances the reputation leading to increased visitor numbers • “The environment for the Games has been wonderful. I’ve loved the very, very friendly people”. Nigerian judo competitor Enobakharoe Iyagbaye

  10. Comments • “The old folk working as volunteers have been walking around with pride. Everybody seems to have had a part in it and played a role”. Adella Ball, of Sheffield • “This is our first time in Manchester but when you are asking for directions or any information, the people are so helpful,” Dylan

  11. The Workers • 59,000 jobs (ftes) across Greater Manchester

  12. Training and Ambassadors • Welcome to Excellence • Taxi Drivers • World Class Standard • “Sell your City” • Conference Ambassadors Programme • Springboard Ambassadors

  13. Motivating the Workforce • Involvement • Communication

  14. A Successful Destination Needs:- • Range of accommodation • Great attractions • etc • FRIENDLY PEOPLE AND A WARM WELCOME

More Related