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The Business of Photography

The Business of Photography. Irina and Mihkel Fortey www.irinaphotography.ca. The Business of Photography. The first rule in business is to make a profit Otherwise you are a Non Profit Organization!. The Business of Photography. Is your photography a hobby or do you want to operate

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The Business of Photography

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  1. The Business of Photography Irina and Mihkel Fortey www.irinaphotography.ca

  2. The Business of Photography The first rule in business is to make a profit Otherwise you are a Non Profit Organization!

  3. The Business of Photography Is your photography a hobby or do you want to operate a business?

  4. The Business of Photography TOPICS: Initial Start-up Marketing Workflow Pricing

  5. Initial Start-up We all start somewhere

  6. Marketing CREATE YOUR BRAND • What is your market identity? • Apply your mark appropriately on your promotional material • Be consistent with your style

  7. Marketing SALES • Establish your target market • Informative promotional materials • Follow through with client expectations

  8. Marketing NETWORKING • Family and friends • Colleagues (past, present and future) • Online social networking

  9. Workflow ‘SET YOURSELF UP’ • Know the limits of your branding • Plan extra time • Keep a log book • The right tool for the right job • Learn from others

  10. Workflow STREAMLINE • “Share the wealth”= share the workload • Learn from your log book • Look for efficiency

  11. Workflow ONLY SOME OF THE STEPS • Receive initial inquiry • Meet with potential clients • Capture the event • Transfer the files • Sort and organize • Process • Create backups • Make blog post • Create slide show • Upload for online viewing • Order proofs/prints • Create client disk • Meet with client • Discuss enlargements / albums • Design album • Deliver all goods Good workflow is good for business

  12. Pricing Time = Money

  13. Pricing FIND YOUR COSTS • Calculate your overhead properly • What do YOU want to make? • Have you thought about the future?

  14. Pricing SET YOUR PRICES • Determine your packages • The real money makers • Where do you see your future?

  15. The Business of Photography Thank you for listening! Questions?

  16. Bed-time Reading • You, IncHarry Beckwith and Christine C. Beckwith • Positioning the Battle for your Mind Al Rice, Jack Trout • See you at the Top Zig Ziglar • Meatball Sundae: is your marketing out of sync? Seth Godin • The E-Myth Revisited: why most small business don’t work and what to do about it Michael E. Gerber

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