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Integrating Business Skills into Ecotourism Operations Understanding your market and product Bj örn Schimanski, MD Asi

Integrating Business Skills into Ecotourism Operations Understanding your market and product Bj örn Schimanski, MD Asian Trails Laos. Tourism in Laos – A short summary. TOPICS Asian Trails – What we do. The main tourist attractions of Laos

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Integrating Business Skills into Ecotourism Operations Understanding your market and product Bj örn Schimanski, MD Asi

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  1. Integrating Business Skills into Ecotourism OperationsUnderstanding your market and product Björn Schimanski, MDAsian Trails Laos

  2. Tourism in Laos – A short summary TOPICS • Asian Trails – What we do. • The main tourist attractions of Laos • Some examples of products which work in LuangPrabang • Who comes to Laos? Who should I target for? Understand you product

  3. Where are we? 25 offices in 8 countries BHUTAN Beijing CHINA INDIA Guangzhou Mandalay MYANMAR HONG KONG Hanoi LAOS Luang Prabang Inle Lake Bagan Vientiane Yangon THAILAND Pakse CAMBODIA Danang Bangkok Siem Reap Battambang VIETNAM PHILIPPINES Phnom Penh Koh Chang Ho Chi Minh Koh Samui Khao Lak Krabi Phuket EAST MALAYSIA MALAYSIA Kuala Lumpur SINGAPORE INDONESIA Jakarta Yogyakarta Bali Understand you product

  4. Complete Destination Services PRODUCTS & SERVICES All Asian Trails destinations offer the same core products and services which can be divided into the following categories: • Hotels • Coach tours • Private tours • Car rentals • Airport transfers • Soft adventure tours • Cruises • Harley Davidson motorcycle tours • Home-stay • ‘Explore’ tours and packages • VIP Gold & Platinum Services • Biking tours • Self-drive package tours • Lifestyle packages • Cooking classes • Spa holiday • Golfing • Private villas • Private jets • Luxury train journeys • Full MICE services Through selected partners, we are also able to arrange full DMC services in Bhutan, Philippines, Singapore and Hong Kong. Understand you product

  5. Introducing Asian Trails Explore – Tours & Packages ASIAN TRAILS EXPLORE We are not discoverers. These stumble upon the unknown unexpectedly. We are not adventurers. These seek exciting but typically hazardous activities for personal enjoyment. We are explorers. We purposely travel into undiscovered or investigated territory. We have a clear goal and prepare voraciously. We gather all available information concerning a proposed activity. We practice any skill required to perfection. And we pass this knowledge and experience onto you so that you can offer your travellers a truly perfect, local travel experience. Come explore with us. Understand you product

  6. Asian Trails VIP Products & Services VIP SERVICES For connoisseurs of fine travel, we are pleased to offer a selection of bespoke services, hand picked to ensure an exemplary holiday experience. Each destination offers an array of Gold and Platinum Level services. These vary from destination to destination and include personal touches such as meet and greet directly from the aircraft and effortlessly escorted through airport formalities; informal meetings over breakfast with locally renowned businessmen, artists, journalists or celebrities; transfers and tours by comfortable, luxury cars, vessels, helicopters and jets and of course the best accommodation available. A further insight into our VIP services can be found on each of the following destination pages which follow. Understand you product

  7. Laos Understand you product

  8. Laos – quick facts • QUICK FACTS • Full Name: Lao People's Democratic Republic • Population: 6.5 Mio, estimated (2011) • Capital: Vientiane • Largest city : Vientiane • Major language: Lao • Major religion: Buddhism • Monetary unit: Lao Kip • Political system: Single Party State • Borders: Myanmar (Northwest), China (North), Vietnam (East), Thailand (West), Cambodia (South) Understand you product

  9. Laos – Asian Trails Laos (AT Lao Co., Ltd.) • OFFICES • Vientiane – 30 staff • Luang Prabang – 14 staff • Pakze – 5 staff • TOTAL STAFF - 49 Understand you product

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  11. Destination map • MAJOR TOURISTIC REGIONS • Hanoi • Halong • Central Vietnam • Ho Chi Minh • SiemReap • LuangPrabang 1 2 6 3 5 4 Understand you product

  12. Destination Laos Understand you product

  13. Laos – Entry points By Air To Vientiane : Lao Airlines (BKK, SGN, REP, KMG, CNX ), Thai Airways (BKK), Vietnam Airlines (HAN, SGN, PNH), China Eastern Airlines (KMG), Air Asia (KUL) To LuangPrabang : Lao Airlines (BKK, HAN, REP, JHG), Bangkok Airways (BKK), Vietnam Airlines (HAN, REP) To Pazke : Lao Airlines (BKK, REP, SGN) To Savannakhet : Lao Airlines (BKK) By overland Many entry points from Vietnam Thailand, China and Cambodia Visa on arrival : available at most points, for many nationalities (please check for exceptions) Understand you product

  14. Laos offers… • DISCOVER LAOS • Experience the laid back way of life, still rooted deep with local traditions. • Visit century old monasteries and witness hundreds of monks going about their daily routines. • Stunning dramatic landscapes and wild rugged scenery. • Adventurous activities through canyons, rivers, mountains and gorges. • Visits to market towns and refreshingly simple villages and hamlets • Explore many paths, still off the beaten track • Delicate flavours and delicious Laotian cuisine Understand you product

  15. ACTIVITIES Understand you product

  16. Activities • LUANG PRABANG CITY TOUR BY BIKE • Catch your first impression of LUANG PRABANG! • Ride slowly through the streets of these peaceful city while admiring its heritage sites such as the Vat Xieng Thong (16th century) or the Royal Palace Museum. Look at the local crafts sold on the Hmong market and climb up to Phousi Hill for sunset to enjoy the unique view over the city and its surroundings. Understand you product

  17. Activities • KUANGSY WATERFALL • Located only 40 minutes away from Luang Prabang are the amazing Kuangsi waterfalls. • Take a short walk through the forest to the waterfall, visit the bear’s conservation centre or enjoy the scenery and take a swim in one of the nearby clear natural pools. • An exquisite picnic lunch at the waterfall can be arranged and the tour can be combined with a visit to traditional villages such as Ban Xiang Khong and Ban Xieng Lek, where you can learn about their paper and weaving techniques. Understand you product

  18. Activities • ELEPHANT TREKK • Laos is the land of the million elephants, so why not trek on an Elephant to discover the spectacular surroundings of Luang Prabang? • Your elephant “driver” will take you for a ride through the jungle and the river and if you feel brave enough, you can also ride the elephant by yourself! The Elephant Camp also counts with a swimming pool where you can wait for your turn to ride the elephant while enjoying superb views of the area. Understand you product

  19. ACCOMMODATION Understand you product

  20. Where to stay? LA RESIDENCE PHOU VAO BY ORIENTS EXPRESS Positioned atop a hill, with stunning mountain views, La RésidencePhouVao is an unforgettable place to stay. Its calm, tranquil ambience echoes that of the sleepy World Heritage town of LuangPrabang—former royal capital of Laos—spread out below. This Orient-Express hotel is known for its wonderful French-influenced local cuisine and an open-air spa beside a water lily pool. Relax, soak up the atmosphere and enjoy stepping back into a more gracious era. Understand you product

  21. Where to stay? • AMANTAKA • Set on a large garden estate, Amantaka is housed in graceful French colonial buildings in the UNESCO protected town of LuangPrabang. • Airy and elegant throughout, the décor and furnishings reflect the town’s French colonial history. Situated just south of Phousi Hill, the resort is within strolling distance of the boutiques, bakeries and restaurants lining the town’s main street. The fabled night market, the picturesque banks of the Mekong River and the former Royal Palace are also nearby. Understand you product

  22. Where to stay? NongKhiaw NONG KHIAW RIVERSIDE NongKiau is a small rustic town by the bridge where the Route 1 to Sam Neua and Vietnam crosses the Ou River. This little settlement is blessed with probably the some of the most attractive natural settings in Northern Laos. Vertical limestone mountains with a river that runs through it takes the breath away. NongKiau Riverside stretches over 300 meters along the river only surrounded by forest and mountains. There are hardly any other sounds than the songs of hundreds of birds and cicadas. Understand you product

  23. Where to stay? BOAT LANDING GUEST HOUSE The Boat Landing Guest House and Restaurant is the premier ecotourism lodge (Eco-lodge) in LuangNamtha, Laos' northwestern most province, with access to the Nam Ha Protected Area, the Namtha River and Lao ethnic villages for rafting, trekking, and biking trips. Our restaurant serves local Lao food with a large selection of vegetarian choices. We are located 6 kms from the provincial town and just 1 km from the airport. Understand you product

  24. Laos Tourism update Understand you product

  25. Laos Tourism update Understand you product

  26. Laos Tourism update Understand you product

  27. Laos Tourism update • Hi Growth markets: Vietnam, Korea • Medium growth: Thailand, Australia, UK • Stagnation/decline: USA, France, Germany • Unsteady - ?: China, Japan Understand you product

  28. Laos Tourism update Understand you product

  29. Laos Tourism update Understand you product

  30. Patterns of travelers to the region – What is your target group? • Laos: • - Visa hoppers, day trips etc. • - Culturally interested • - Repeaters to Asia • - Nature interested • - For package holidays usually in combination with neighboring countries • Vietnam: • - Business travelers • - Culture, Nature interested • - Beach holiday • Myanmar • - similar to Vietnam • - added value as being new and trendy Understand you product

  31. Summary – what makes a good product? Questions to ask yourself! • Know your target market • What is your USP? Why should someone want your product? • How much will they pay – and do you make money with it? • Competition?! • Can you handle it LONG TERM? • How is the access to your destination? Does it match with your target market? • Are you really eco friendly? • Do the locals like it too? Understand you product

  32. THANKS FOR YOUR ATTENTION Understand you product

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