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Competition

Competition. Retail recreational eqipment stores. Advantages. Membership lasts fore three years. Recreational equipment rental companies. Product Definition. Membership in Share-My-Toys provides the following services: Unlimited use of eqipment

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Competition

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  1. Competition • Retail recreational eqipment stores

  2. Advantages • Membership lasts fore three years

  3. Recreational equipment rental companies

  4. Product Definition • Membership in Share-My-Toys provides the following services: • Unlimited use of eqipment • Free maintenance, service, and replacement of equipment • Low-interest, monthly payment program

  5. Overcoming Disadvantages • Institute low-intrest monthly payment program • Open distribution centers in more cities

  6. Contact Us • Call Sandra Corwin, CEO, at 208-555-3870, ext. 110 • Visit our Web site at www.share-my-toys.biz

  7. Public Relations • Conduct public ATV and dirt-bike safety course • Participate in local outdoorsman radio talk shows

  8. Success Metrics • Sell 200 memberships per year • Maintain high customer satisfaction • Develop indirect earnings • Interest on membership monthly payment program • Sales of used, out-of-date eqipment

  9. Advertising • Radio, TV, newspapers, and advertisement mailers

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