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ODEON KIDS SPONSORSHIP 2011

ODEON KIDS SPONSORSHIP 2011. DCM.CO.UK. CONTENTS. 1. What is Odeon Kids Club 2. The opportunity 3. The facts 4. Amplification 5. Odeon - Predicted films of 2010 (Apr start) 6. Admissions 7. Investment. WHAT IS ODEON KIDS?.

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ODEON KIDS SPONSORSHIP 2011

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  1. ODEON KIDS SPONSORSHIP 2011 DCM.CO.UK

  2. CONTENTS • 1. What is Odeon Kids Club • 2. The opportunity • 3. The facts • 4. Amplification • 5. Odeon - Predicted films of 2010 (Apr start) • 6. Admissions • 7. Investment

  3. WHAT IS ODEON KIDS? • ODEON Kids screenings have been chosen especially for children and are every Saturday and Sunday mornings at pocket money prices. • What's more with every child ticket an adult can go FREE! ODEON Kids runs every day throughout most school holidays

  4. THE OPPORTUNITY • By taking ownership of the ODEON Kids property, your brand would: • Gain long term & relevant presence in cinema • Interact & engage with parent and child audiences • Create a strong association with a major UK cinema exhibitor • Take ownership of the sponsorship through; • - solus on-screen activity, • - integrated foyer POS; • - sampling, • - online opportunities, • - onscreen trailers with all current family releases.

  5. THE FACTS • Sites: 81 • Screenings: every Saturday, Sunday and weekdays during most school holidays • Film Product: Family films that have previously been released into the cinema • Price: £2.50 kids + adults go free • Up to 7 mins of on-screen content • available to the sponsor before each screening. • 60” sponsorship spot • 30” trailer in the ad reel of all • ODEON family releases, est 11m admissions in 2011

  6. AMPLIFICATION • Foyer POS • - 2 x roller banner standees on day of screening • - 2 x counter cards on day of screening • Permanent branding on listings quad poster in foyer for the year • Branding on dedicated area of ODEON website with link out to sponsor website • Sponsor accreditation within outnow! section of monthly Magazine • 2 x single page ads in ODEON Magazine across 12 month period • Feature about partnership in ODEON e-newsletter at start of sponsorship • Sponsor branding wherever ODEON Kids logo appears

  7. AUDIENCE • 83% of adults attending are female • 69% attend in a group size of four • or more • Almost 50% of the audience attend • every 2-4 weeks • Household kids profile; • 0-1yr 7% • 2-5yr 40% • 6-11yr 77% • 12-17yr 22% • Household size; • 2 9% • 3 22% • 4 47% • 5 or more 22% • Source: Andrew Smith research • commissioned by ODEON

  8. CINEMA: THE ULTIMATE BRAND EXPERIENCE ON-LINE PRESENCE Sponsor logo on website Launch feature in e-newsletter

  9. PREDICTED ODEON KIDS FILMS: 2011 • Despicable Me • Legend of The Guardians • Megamind • Tangled • Yogi Bear • Gnomeo & Juliet 3D • Rango • Hop • Rio 3D • Winnie the Pooh • Kung Fu Panda: Kaboom of Doom 3D • Cars 2 3D • Smurfs 3D • NB: Film listed should be used as a guide only

  10. ADMISSIONS 2010 admissions: 539,198 2011 admissions estimate: 520,000

  11. INVESTMENT Annual Sponsorship Investment £280,000 gross The cost excludes additional budget required for production of POS, online or on-screen materials and their delivery All activity is subject to prior approval by ODEON and restricted by availability.

  12. ODEON KIDS SITE LIST Aylesbury Banbury Basingstoke Beckenham Blackpool Bracknell Bridgend Bristol Canterbury Chatham Coventry Dudley (Merry Hill) Dunfermline Epsom Exeter Glasgow Quay Guildford Hastings Hereford Huddersfield Kettering Kingston Leeds-Bradford Lincoln Liverpool Switch Island Maidstone Mansfield Milton Keynes Norwich Oxford George St Preston Salisbury Southampton Streatham Swansea Taunton Trafford Centre Uxbridge West Thurrock Whiteleys Ayr Barnet Bath Belfast Bournemouth (ODEON) Braehead Brighton Bromborough Cardiff Colchester Derby Dundee East Kilbride Esher Gerrards Cross Greenwich Harrogate Hatfield Holloway Hull Kilmarnock Lee Valley Leicester Liverpool ONE Maidenhead Manchester Metrocentre Muswell Hill Nuneaton Port Solent Rochdale Silverlink Stoke Surrey Quays Tamworth Telford Tunbridge Wells Warrington Weston super Mare Wimbledon Wrexham Eagles Meadow Please note: Locations and number of sites may be subject to variation during the sponsorship period

  13. Previous Sponsor - Butlins • Research following Butlins sponsorship of ODEON Kids found the following: • 97% of cinemagoers thought that Butlins had successfully created a strong synergy with the kids club • Butlins achieved 97% total proven recall amongst cinema goers • The sponsorship drove discussion and pester power with 63% of kids trying to persuade their parents to take them to Butlins. (Increasing to 74% with 3 viewings)

  14. THANK YOU DCM.CO.UK

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