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China Tourism in Australia Report and Strategy for Growth.

In this jam packed report, you will uncover:<br><br>1.What do Chinese tourists want in Australia. Profile of Chinese tourists at a glance.<br>2.How and where do Chinese tourists find information about their next travel destinations.<br>3.How many Chinese tourists visit Australia each year and projected growth in the next decade.<br>4.Chinese tourist spending in Australia and projected expenditure into the next decade.<br>5.What Chinese tourists like to spend on.<br>6.Strategies for marketing to Chinese tourists and more...

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China Tourism in Australia Report and Strategy for Growth.

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  1. China Tourism in Australia Report and Strategy 1.3 Billion CHINESEcustomers at your fingertips www.lycheecreative.com.au | info@lycheecreative.com.au

  2. China’s Consumer Revolution and What it Means for the Australian Tourism Industry Estate Catalog Chinese tourists have tripled since 2010 and they are set to triple yet again by 2026. China’s consumer revolution means more Chinese tourists are visiting Australia than ever before. Chinese tourists are currently Australia’s largest tourism market and they are spending BIG. 201 2 China provides HUGE opportunity for Australian Tourism but are you prepared? www.lycheecreative.com.au | info@lycheecreative.com.au

  3. Estate Catalog Chinese tourists visiting Australia have tripled since 2010 and are set to triple yet again by 2026 201 2 www.lycheecreative.com.au | info@lycheecreative.com.au

  4. Estate Catalog 201 2 Chinese Tourists Arrivals and Expenditure Forecast www.lycheecreative.com.au | info@lycheecreative.com.au

  5. 1.3 MILLION Number of tourists visiting Australia each year CHINESE TOURISTS at a glance $8000 Average spending per person per Chinese tourist $9 BILLION Chinese tourist spend per year in Australia Tourists from China have the highest average expenditure per visitor of any other visiting country by far $215 BILLION Chinese tourists spent abroad per Year www.lycheecreative.com.au | info@lycheecreative.com.au

  6. 1970 & 1980 Decades where almost 50% of Chinese tourists born PROFILE OF CHINESE vISITORS 45% Tourist are from tier one cities Beijing, Shanghai, Guangzhou 30-60 Yrs Age group with almost 70% spending power 98% 60:40 Use smartphones while abroad to search for travel related info Independent travellers vs Group travellers ratio www.lycheecreative.com.au | info@lycheecreative.com.au

  7. Reasons for travel Top 5 Things Chinese Tourists spend on: 1. Shopping 2. Accommodation 3. Entertainment 4. Sightseeing 5. Food www.lycheecreative.com.au | info@lycheecreative.com.au

  8. WHERE CHINESE TOURISTS MAKE HOLIDAY BOOKINGS Travel Agent www.lycheecreative.com.au | info@lycheecreative.com.au

  9. WHERE CHINESE TOURISTS RESEARCH INFORMATION TRAvEL AGENT ONLINE BOOKING WEBSITES SOCIAL MEDIA RELATIvES AND FRIENDS BAIDU SEARCH www.lycheecreative.com.au | info@lycheecreative.com.au

  10. CHINESE digital landscape is DIFFERENT Digital Marketing platforms banned in China: • Google • Facebook • Twitter • Youtube • Instagram www.lycheecreative.com.au | info@lycheecreative.com.au

  11. 1.2 BILLION Active Mobile Subscribers CHINESE digital landscape at a glance 900 MILLION Active social media users $215 BILLION Chinese tourists spent abroad per Year $20 BILLION Single’s day online spending record 700 MILLION Online Chinese customers www.lycheecreative.com.au | info@lycheecreative.com.au

  12. WeChat at a glance Released in 2011, WeChat is a Facebook and WhatsApp hybrid app that took China by storm. It is currently the largest social 960 Million media app in China with 1.1 Billion users Active monthly users 128 66 Minutes Average number of friends Average time spent on WeChat per day www.lycheecreative.com.au | info@lycheecreative.com.au

  13. Baidu at a glance Baidu search engine is China’s largest search engine with over 75% market share 580 Million Searches per day Unlike Google, Baidu also have a plethora of other products including its very own version of Wikipedia, Quora and even a missing persons website! 70 Million Daily active mobile searches www.lycheecreative.com.au | info@lycheecreative.com.au

  14. Alibaba Group at a glance Alibaba Group is China’s largest e-Commerce company in China and owners of Tmall, Alibaba, Aliexpress and Alipay 80% #1 Alibaba E-Commerce Market Share Tmall is the number #1 B2C e-Commerce platform in China #1 Alipay is currently the number one mobile payment platform www.lycheecreative.com.au | info@lycheecreative.com.au

  15. China’s Cashless Society Alipay and Wechat Pay holds a 90% market share of overall mobile payments in China UnionPay is the largest credit/debit card provider in China and enjoyed a monopoly there until 2016 www.lycheecreative.com.au | info@lycheecreative.com.au

  16. Top Ten Essential Chinese Phrases 1. Ni Hao - Hello 2. Ni Hao Ma? - How are you 3. Zai Jian/Bye Bye - Goodbye 4. Huān Yíng Guāng Lín - Welcome to our store 5. Xiè xie - Thank you 6. Bú yòng xiè - You’re welcome 7. Hao - OK 8. Bù hao - Not OK 9. Duì bu qi - I am sorry 10. Wo bú tài míng bai - I don’t understand www.lycheecreative.com.au | info@lycheecreative.com.au

  17. Things to consider when selling or marketing to Chinese Tourists • The number 4 is considered bad luck as it is pronounced ‘shi’ which sounds the same as ‘death’ in Chinese. Try to get around pricing products with the number 4. • The number 8 is considered good luck as it sounds like wealth and prosper- ity. Try to use more 8’s when pricing a product. • Black, grey and dark blue colours symbolises death. Avoid in marketing ma- terials. • Red and Gold are considered lucky colours • Gifting a clock in China sounds like ‘The funeral ritual’ and is a big no no. • Whistling can bring bad luck to someone • Leaving chopsticks stuck in a bowl of rice is similar to burning incense to a decease relative. Never do it. • Green hats are unlucky as ‘wearing a green hat’ means the husband’s wife has been unfaithful. • Kissing as a greeting and farewell is not common practice is China and will cause embarssment to the receiver. www.lycheecreative.com.au | info@lycheecreative.com.au

  18. MARKETING IDEAS & STRATEGIES BUILDING TRUST • Translated signs and brochures • Localising and Translating existing digital advertising and marketing materials including websites, blogs, and social media • Accepting Chinese payment methods Unionpay, Alipay, WeChat Pay • Hiring Chinese speaking staff ACQUISITIoN • SEO, Social media marketing, partnering with Travel agents RETENTION AND SPREADING THE WORD • Social media marketing including WeChat and Weibo, Blogging, Website Updates www.lycheecreative.com.au | info@lycheecreative.com.au

  19. Closing Thoughts The facts are there - Chinese tourists have been a major driving force for the Australian tourism industry in the past several years and will see at least another decade of unprecedented triple digit growth. The big question is: ARE YOU PREPARED? By localising and translating your marketing and advertising efforts you will enable your business to take advantage of this opportunity. www.lycheecreative.com.au | info@lycheecreative.com.au

  20. This is the end of the report. The next section will focus on our services. www.lycheecreative.com.au | info@lycheecreative.com.au

  21. 1.3 Billion CHINESEcustomers at your fingertips www.lycheecreative.com.au | info@lycheecreative.com.au

  22. 1.2 BILLION Active Mobile Subscribers CHINESE digital landscape at a glance 900 MILLION Active social media users $215 BILLION Chinese tourists spent abroad per Year $20 BILLION Single’s day online spending record 700 MILLION Online Chinese customers www.lycheecreative.com.au | info@lycheecreative.com.au

  23. We help companies connect to a CHINESE audience in China and abroad China’s Consummer Revolution China has now the fastest growing middle class the Lychee Creative We have almost a world’s ever seen and they are spending RECORD decade’s experience numbers in oversea industries including but not limited in connecting western to: Tourism, Education, Healthcare, Cosmetics, Luxury brands to a CHINESE items, Wine and Real Estate audience. www.lycheecreative.com.au | info@lycheecreative.com.au

  24. WHAT WE DO We help companies connect to a CHINESE audience Branding & Localisation Website Development E-Commerce Baidu Marketing Social Media www.lycheecreative.com.au | info@lycheecreative.com.au

  25. Branding & Localisation Many western companies make the mistake of thinking China as one monolithic market. It is not. China consists of many tiers of cities with vast differences in culture, education and income levels and they should be marketed to as such www.lycheecreative.com.au | info@lycheecreative.com.au

  26. our websites are beautifully designed, technically sound, and is optimised for search engines to help you generate maximum ROI. WEBSITE DEvELOPMENT Chinese websites are different. Not only are they different in lan- guage, they must also be designed differently taking in social, cul- tural, and political factors to achieve maximum impact. A Chinese website when done correctly conveys your message to a Chinese audience the way it was intended to. www.lycheecreative.com.au | info@lycheecreative.com.au

  27. E-COMMERCE Many Chinese online shoppers are eager to buy foreign brands, which they typically perceive as superior in quality to Chinese brands. This provides excellent growth opportunity for many international brands and retailers. www.lycheecreative.com.au | info@lycheecreative.com.au

  28. Baidu Marketing Baidu search enginehas a market share of over 80% in China. Can you afford NOT to take advantage of it? Our Baidu Marketing services include: • Baidu PPC & SEO campaigns • Baidu SEO audit and optimization • Baidu Keyword Research and Com- petitive Analysis • Content Marketing and Optimization • Link Building to Chinese websites • General Baidu SEO and Baidu PPC Consultation • Baidu Integrated Marketing www.lycheecreative.com.au | info@lycheecreative.com.au

  29. SOCIAL MEDIA The Chinese are an incredibly social bunch online. With content regulation and censorship still being widely practised by the government, Chinese people view social media as the ultimate tool for unfiltered information. Thus, for brand awareness and word of mouth, social Media is one of the most powerful marketing tools for Chinese consumers today. Our managed Chinese social media servicecovers all areas of social media marketing including Strategic planning, content creation, campaign execution and reporting and optimisation to maximise exposure and ROI. www.lycheecreative.com.au | info@lycheecreative.com.au

  30. OUR CLIENTS www.lycheecreative.com.au | info@lycheecreative.com.au

  31. AUSTRALIA OFFICE ChINA OFFICE LyChEE CREATIvE Suite 4, Lvl 1, 76 Phillip St Parramatta, NSW, 2150, Australia LyChEE CREATIvE Suite 1188,3760 Nanhuan Road Baoyichuangyi Plaza Binjiang District, hangzhou, China, info@lycheecreative.com.au www.Lycheecreative.com.au info@lycheecreative.com.au www.Lycheecreative.com.au open your door to new opportunities...

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