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Goals and Objectives. Section 3-5. Goals and Objectives: A Comparison. Goals. Provide a framework for more detailed levels of planning. Are more specific than the mission statement, but general enough to stimulate creativity and innovation.
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Goals and Objectives Section 3-5
Goals • Provide a framework for more detailed levels of planning. • Are more specific than the mission statement, but general enough to stimulate creativity and innovation. • Describe the “to be” state that is desired, i.e. the end result. NAVAA
Statewide Strategic Planning Goals • Will likely be developed at different levels: • State (these will be broad and help chart the direction for the state). • Program. • Sub-program. • Identify strategic issues that represent concerns of critical importance to the state. NAVAA
Clarify vision and mission. Address priorities and results of SWOT. Tend to remain unchanged. Will normally encompass a long period. Will address gaps between current and desired level of service. Will represent results. Will chart a clear direction, but will not set specific milestones or strategies. Criteria for Goals NAVAA
Goals Identify Strategic Issues That: • Arise as a result of a state’s internal assessment. • Are generated by external forces. • Are addressed in the short-term. • Can be implemented over the long-term. • Lead to strategic planning objectives. NAVAA
Developing Goals Within a Strategic Planning Framework • Establish the process. • Review internal and external assessment data. • Incorporate client and stakeholder feedback. • Analyze gaps in services. • Set direction to achieve desired results. • Draft and refine goals. NAVAA
Objectives • The development of objectives completes the “where do we want to be?” part of the strategic planning process. • Good objectives should be SMART: • Specific • Measurable • Attainable • Results-oriented • Time-bound NAVAA
Formulating Objectives • Review the mission and goals. • Decide what results are desired. • Set a time frame for achieving results. • Build in accountability. NAVAA
Goal or Objective???? • Improve the implementation of victims’ rights. • Promote peace and justice in our world. • Develop a brochure that delineates victims’ six core rights, and provide 200 copies to each domestic violence shelter in the state by December 2003. NAVAA
Goal or Objective???? • Conduct a focus group with victims/ survivors to develop 10 critical issues for a basic needs assessment. • Make victims’ rights a priority for this state’s Administration. • Conduct 10 trainings in 2003 in City X about victim compensation to help service providers assist victims with their applications. NAVAA
State Team Activity • Finalize: • Vision Statement • Mission Statement • Values Statement • Once all are completed, they will be typed and returned tomorrow. • Once completed, develop three goals and three objectives. NAVAA