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comScore qSearch ™ The Search Landscape Industry Highlights & Trends For SES. James Lamberti Senior Vice President, comScore Networks August 2006. comScore Panelist. comScore Servers. World Wide Web. comScore Methodology – “Large, Representative, Panel”.
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comScore qSearch™The Search LandscapeIndustry Highlights & Trends For SES James Lamberti Senior Vice President, comScore Networks August 2006
comScore Panelist comScore Servers World Wide Web comScore Methodology – “Large, Representative, Panel” Passive tracking of actual consumer search activity • 2 million online consumers who have agreed to be continuously and passively observed • Proprietary technology collects all Internet activity including search, ecommerce, and more • Key advantages of our approach • Capture actual consumer searches • Totally passive methodology • Multiple search metrics for in-depth analysis • Searchers • Distinct searches • Keywords and Clicks • Ad Impressions
comScore qSearch™ Data SourcesHundreds of clients rely on our data including all major search engines • qSearch™ Audience Measurement: Market & Share Tracking • U.S., England, Germany, France, Canada, Italy, Spain, and Worldwide • U.S. segment of Home, Work, and College/University • Tracking since January 2003 • qSearch™ Local Search Audience Measurement • IYP and Local Web Search since January 2004 • qSearch™ Monetization and Click-Rate Reporting • Ad Coverage, Algorithmic and Sponsored Click-thru rates since January 2004 • qSearch Customer Satisfaction Tracking • Surveyed attitudes linked to actual behavior since Q2 2004 • qSearch™ Custom Analysis • Search link to eCommerce • Heavy/Medium/Light Searcher Analysis • Searcher Loyalty Analysis
The U.S. Search Market Passes the 6 Billion Mark • Expected seasonal declines as we head into Summer • Query growth up 12.3% Q2 ’06 vs. Q1 ’06 after the May peak of 6.8 Billion June down 6% vs. May Source: comScore qSearch Total US Internet Users
Q1 Surge in Intensity is Driving Recent Growth • 2005 Broadband Adoption Drove Searcher Penetration Increases Through April 2006 • This New Bandwidth is Now Driving Increases in Intensity January 2006 intensity increases are fueling recent growth Source: comScore qSearch Total US Internet Users
136 40 9 Search Relies on the Heavy User Segment • The top 20% of the market drives the majority of activity • Heavies are 3x more active than medium and 15x more active than light Average number of Searches per Searcher in June 2006 Source: comScore qSearch Total US Internet Users Search segments were first measured in July 2005
Year-over-Year Growth Rates Rebounding as a Result • All major engines are growing • Softness in Q4 an indication of emerging seasonality * * Due to a definitional change occurring in June 2006 which resulted in an NEDOM-DNS error, trended data for the Time-Warner Network are not available Source: comScore qSearch Total US Internet Users
Google’s Share Trending Up for 11th Consecutive Month • All players lost ground to Google; Yahoo! is generally flat over recent 4 months • Will Ask become the 4th largest engine in 2007? June 2006 Market Shares 44.7% 28.5% 12.8% 5.6% 5.1% Source: comScore qSearch Total US Internet Searches
All Major Engines Show Significant Penetration • Significant penetration provides an opportunity for all engines to gain share June 2006 penetration 62.9% 52.4% 34.8 21.9 20.8 Source: comScore qSearch Total US Internet Users
Intensity Drives the Existing Share Gaps • Google is averaging 29.4 searches per searcher; Ask is 9.6 • Searcher intensity ranking mirrors overall share positions closely Source: comScore qSearch Total US Internet Users
Sponsored Ad Coverage Generally on the Rise • Sponsored search coverage now ranging from 60-76% for all engines MSN is the highest with 76% coveragein June Source: comScore qSearch Total US Internet Users
Sponsored Clicks Responding to Ad Coverage • Sponsored clicks up 38% in June ‘06 vs. year ago compared to 29% for algo Year-over-year growth is 38% 38% billions Source: comScore qSearch Total US Internet Users
Sponsored Clicks Increasing For All Engines • These data are a much better indication of financial performance than queries June 2006 Sponsored Clicks Source: comScore qSearch Total US Internet Users
Web Search Remains the Dominant Consumer Activity • News and Image growth is strongest, but it remains a small fraction of total activity • Local/IYP Search growth lags the overall market despite product development efforts 32% Percentages represent year-over-year growth 29% millions 18% 114% May May Source: comScore qSearch
Total Toolbar Searches • Toolbar searches were at an all-time high in May on both an absolute and share-of-total basis 850 Million Searches in June Source: comScore qSearch Total US Internet Users
Yahoo! and Google Maintain Toolbar Leadership • Yahoo! and Google penetration gap continues to narrow Penetration in June 2006 56.8% 46.5% 5.9% Source: comScore qSearch Total US Internet Users
Local Shares in May 2006 31.2% 28.1% 12.1% 6.4% 2.4% Local Share of Searches • After several months of consistent shares, Google outpaces Yahoo! by about 25 million searches in May ‘06 * Source: comScore qSearch, Local/IYP Report Total US Internet Users
What is Engine X’s Market Share? It depends… • What Metric? • Distinct Searches • Result Pages • Clicks/Referrals • What Population? • U.S. only • Worldwide at .com locations • Local shares in Canada, UK, Germany, France, Italy, and Spain • What Location? • Search Ad networks • Total portal activity • Search property only activity