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KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT

KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT. WHY AUTO INSURANCE?. AGENDA. INDUSTRY STRUCTURE. INDUSTRY OVERVIEW. INDUSTRY ORGANIZATION. COMPETITIVE LANDSCAPE. MAJOR PLAYERS. ADVERTISING STRATEGIES. RECOMMENDATIONS. INDUSTRY STRUCTURE. INDUSTRY OVERVIEW.

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KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT

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  1. KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT

  2. WHY AUTO INSURANCE?

  3. AGENDA INDUSTRY STRUCTURE INDUSTRY OVERVIEW INDUSTRY ORGANIZATION COMPETITIVE LANDSCAPE MAJOR PLAYERS ADVERTISING STRATEGIES RECOMMENDATIONS

  4. INDUSTRY STRUCTURE

  5. INDUSTRY OVERVIEW

  6. PRODUCT SEGMENTATION

  7. QUICK STATISTICS

  8. QUICK STATISTICS

  9. ADVERTISING EXPENDITURES AD/SALES RATIO: 1.2 AD GROWTH: 4.7% SALES GROWTH: 5.4%

  10. INDUSTRY DATA

  11. INDUSTRY PERFORMANCE

  12. INDUSTRY PERFORMANCE RECOVERY of AUTO INDUSTRY INCREASE IN CONSUMER DEMAND EXPECTED GROWTH HIGHER PREMIUMS

  13. CONSUMERS: WHO PURCHASES?

  14. TECHNOLOGY & PRODUCTION COSTS UNDERWRITING SOFTWARE LOW PRODUCTION COSTS

  15. INDUSTRY ORGANIZATION

  16. INSURANCE CARRIER UNDERWRITING SOFTWARE BROKERS or AGENTS

  17. COMPETITIVE LANDSCAPE

  18. MARKET SHARE & HHI HHI 1170

  19. BARRIERS TO ENTRY

  20. PRODUCT DIFFERENTIATION

  21. MAJOR PLAYERS

  22. LIST OF MAJOR PLAYERS

  23. 18.4% MARKET SHARE ABSENT FROM STOCK MARKET $33 billion REVENUE CROSS PROMOTION

  24. 9.5% MARKET SHARE 70% of PROPERTY & PREMIUMS $17 billion REVENUE PRODUCT BUNDLING

  25. 8.6% MARKET SHARE Until 1973: FEDERAL-EMPLOYEE-ONLY INSURER $15 million REVENUE LOW PRICES

  26. ADVERTISING STRATEGIES

  27. CAN YOU GUESS?

  28. CAN YOU GUESS?

  29. CAN YOU GUESS?

  30. CAN YOU GUESS?

  31. CAN YOU GUESS?

  32. ICONIC ADVERTISING GEICO AD

  33. BRAND RECOGNITION?

  34. SURVEY ON CHARACTER RECOGNITION

  35. INTERESTING RESULTS . . .

  36. HUMOR ALL STATE

  37. “COMFORT” ADVERTISING

  38. CELEBRITY ENDORSEMENT Aaron Rodgers Chris Paul GEICO CELEBRITY

  39. COMPARATIVE ADVERTISING “Helping you save even if it’s not with us”

  40. INFORMATIVE vs. PERSUASIVE “15 minutes could save you 15%”

  41. PRODUCT PLACEMENT

  42. SPONSORSHIP

  43. EVENTS

  44. TELEVISION ADVERTISING

  45. EMPIRICAL FINDINGS

  46. INTERNET ADVERTISING UNIVERSITY OF FARMERS

  47. GOOGLE TRENDS

  48. SOCIAL MEDIA

  49. SOCIAL MEDIA

  50. MOBILE ADVERTISING + BANNER ADS

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