The Center for Environmental Innovation in Roofing Vision & Mission Organization Activities

1. The Center for Environmental Innovation in Roofing • Vision & Mission • Organization • Activities • Why Roof Green?

2. The Center for Environmental Innovation in Roofing Vision “The Center for Environmental Innovation in Roofing is dedicated to promoting the development and use of environmentally responsible roof systems. The Center's core purpose is to establish a forum that will draw together the entire roofing industry into the common cause of advancing and increasing the knowledge base of environmentally friendly, high performance roofs.”

3. The Center for Environmental Innovation in Roofing Mission Advancing Sustainable Roofing Systems by… • Serving as an information resource • Encouraging & coordinating research • Providing industry advocacy

4. The Center for Environmental Innovation in Roofing Organization • Non-Profit 501(c)(6) • Washington-Based • Member-Supported

5. The Center for Environmental Innovation in Roofing Washington-Based CEIR WHITE HOUSE

6. The Center for Environmental Innovation in Roofing Member-Supported Founding Members Advanced Green Technologies Carlisle Construction Materials DC Taylor Company DRI Companies Dow Roofing Systems Duro-Last Roofing Firestone Building Products GAF Building Materials Gooding, Simpson & Mackes Johns Manville NRCA / Roofing Alliance Nations Roof Performance Roof Systems Sika Sarnafil Tecta America Tremco William W. Collins

7. The Center for Environmental Innovation in Roofing Executive Staff Craig Silvertooth Mary Mai Open Dr. Jim Hoff Dr. Michal Bartko Executive Director Corp. Relations Director Govt. Relations Director Research Director Assistant Research Director

8. The Center for Environmental Innovation in Roofing Current Activities • Organization • Executive board and working committees • Expanded membership base • Awareness • NRCA “SpecRight” program • “Greening of the Rooftop” program • Advocacy • Promotion of energy investment tax credits • Promotion of commercial building energy deductions • Expansion of DOE / EPA research agendas • Coordination with green non-profits and academia

9. The Center for Environmental Innovation in Roofing Research Areas of Interest • Energy Efficiency & Clean Energy • Energy calculation tools • Role of roofing in clean energy policy • Sustainability / Durability • Performance standards for sustainable roofing • Life cycle assessment (LCA) • Recycling programs • Sustainable Roofing Alternatives • Cool roofs and cool roof alternatives • Storm water retention alternatives

10. The Greening of the Rooftop Module 5 Why Roof Green?

11. Commercial Buildings and Energy Consumption The Building Envelope Opportunity 35% The building envelope (of which roofing is a major part) is involved in over 40% of commercial building energy consumption Trillions of BTUs 5% Commercial Building Energy Consumption by End Use Source: Energy Information Administration, 1989.

12. The Energy Efficiency Opportunity Low Slope Commercial Roofing New Construction 1 Billion Sq. Ft. 3 Billion Sq. Ft. Re-Roofing North American Low-Slope Roofing Market(Billions of Square Feet, 2006) Source: Roofing Industry Consensus Data

13. The Energy Efficiency Opportunity Low Slope Commercial Roofing Four billion square feet of new low-slope roofs are installed each year that can be designed and installed to reduce building energy consumption … … provided these roofs are designed and installed to accomplish these goals.

14. The Energy Efficiency Opportunity Low Slope Commercial Roofing Multiple Strategies to Save Energy Cool Roof Membranes To Reduce Solar Radiant Loads Highly Efficient Insulation (R5 to R6 per inch) to Reduce Heat Transfer Best Practices such as Multiple Insulation Layers w/ Staggered Joints To Minimize Energy Loss

15. The Energy Efficiency Opportunity Energy Scenarios • Base Case: ASHRAE 90.1 -1999 • The current state (at best) • “Energy Standard for Buildings…” • Roofing “R” values unchanged since 1973 • Scenario 1: ASHRAE 90.1-2007 • The future state (if/when adopted by building codes) • 25% average increase in minimum “R” values • Scenario 2: ASHRAE 189.P (Proposed) • An alternative “green” future • “Standard for the Design of High-Performance Green Buildings…”” • Additional 20% average increase in minimum roof “R” values

16. The Energy Efficiency Opportunity Energy Scenarios Energy Standard Insul. R Value (2) Cool Roof (3) Usage Best Practice (4) Usage Gross Heating Cost Gross Cooling Cost Cool Roof Adj. Best Practice Adj. Net Energy Cost (1) Annual Savings v. Base Case: Base Case ASHRAE 90.1 – 1999 R15 25% 25% $306 Million $119 Million (-$13 Million) (-$5 Million) $407 Million Scenario 1 ASHRAE 90.1 – 1999 R20 100% 100% $233 Million $87 Million (-$36 Million) (-$14 Million) $270 Million $137 Million (33.7%) Scenario 2 ASHRAE 189.P R25 100% 100% $192 Million $71 Million (-$30 Million) (-12 Million) $221 Million $186 Million (45.7%) • Annual energy costs based on 4 billion square feet of total annual roof installations, $0.12 / K WH cooling energy cost, $1.00 / therm heating energy cost, 2.0 cooling COP, and 75% heating efficiency. Assumes 20% of roofs are replacing existing cool roofs, 5% of roofs are installed over unheated spaces, and 20% of roofs are installed over non-cooled spaces. Calculations derived using the EnergyWise Calculator (http://energywise.specright.net) for gross heating and cooling costs and the DOE Cool Roof Calculator (http://www.ornl.gov/sci/roofs+walls/facts/CoolCalcEnergy.htm) for cool roof energy costs. • Actual R values vary +/- R5, depending on ASHRAE climatic zone. • A cool roof is defined as a roof offering 50% long-term solar reflectivity or the thermal equivalent for the service life of the roof. • Best practices is defined as 2 or more staggered insulation board layers to minimize thermal loss at board joints.

17. The Roof Energy Savings Opportunity: Scenario 2 – First Year Savings Energy-Efficient Design Practices “Cool” Roofing Systems $7 Million $17 Million Total: $186 Million Increased Roof Insulation $152 Million First Year Energy Savings: 4 Billion Sq. Ft. of New Low-Slope Commercial Roofing Installations(2008 Dollars)

18. The Roof Energy Savings Opportunity: Scenario 2 – Savings after 10 Years 1.8 Billion Annually $10+ Billion Cumulatively Increased Roof Insulation “Cool” Roofing Systems Energy-Efficient Design Millions of Dollars Year Annual Energy Savings for 4 Billion Square Feet of Low-Slope Commercial Roofing Installations(2008 Dollars)

19. The Center for Environmental Innovation in Roofing Contact the Center The Center for Environmental Innovation in Roofing 816 Connecticut Ave, NWFifth FloorWashington, DC 20006 Phone  866.928.CEIRFax  202.380.3378 Craig Silvertooth, Executive Director (craig@roofingcenter.org) Mary Mai, Corporate Relations Director (mary@roofingcenter.org) Jim Hoff, Research Director (jhoff@roofingcenter.org)