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Building Bridges From Recruitment to Retention

Building Bridges From Recruitment to Retention. Building Bridges From Recruitment to Retention. Blaine Jensen, Vice President Educational Services Kyle Baillie, Manager of ONS Eric Glanville, Student Development Coordinator. Overview. History & Environment

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Building Bridges From Recruitment to Retention

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  1. Building Bridges From Recruitment to Retention Building Bridges From Recruitment to Retention Blaine Jensen, Vice President Educational Services Kyle Baillie, Manager of ONS Eric Glanville, Student Development Coordinator

  2. Overview • History & Environment • Structure of the Office for New Students (ONS) • Advantages of this approach • Challenges • Recommendations • The future

  3. History & Environment: Douglas College • Comprehensive Community College • Significant Change 2004 -Mandate Change (Degree granting) -(+)1200 FTE -New leadership -Booming local economy -Competition and Enrolment changes • Student success focus mixes with marketing need OFFICE FOR NEW STUDENTS

  4. Structure of ONS VP Educational Services SEMC EOF Manager, ONS Recruitment Coord. Retention Coord. Student Ambassadors Welcome Centres Communications & MarketingFacilitiesFacultyAcademic AdvisorsAdmissions, CEIT OFFICE FOR NEW STUDENTS

  5. Structure of ONS • Staffing • Manager • 1 Staff Member -Coordination of Retention Activities -New Westminster Campus and area representative • 1 Staff Member-Coordination of Recruitment Activities -David Lam Campus and area representative OFFICE FOR NEW STUDENTS

  6. Structure of ONS • Retention- Activities • Welcome Centres (NWC/DLC) • Student Ambassadors • Fall and Winter Orientation • The Connect Event • Students at Risk • Student Advocacy OFFICE FOR NEW STUDENTS

  7. Structure of ONS • Recruitment- Activities • High School RecruitmentPSIBC High School visits Direct Mailing Secondary Career Fairs • Non-traditional RecruitmentEducation/Career Fair Community Events • Pre-Arrival Communications • Information Sessions • Initial Communications & Tours • Parent/Alumni Advisory Groups OFFICE FOR NEW STUDENTS

  8. Advantages of this Approach • Consistency from first contact through first year in the Student Experience-Personnel -Messaging -Branding -Methodology • Student Leadership Group involved in recruitment, CSL, & transition programs • Localized decision making • Opportunity to work with external partners to better prep students for Post Secondary occurs earlier

  9. Challenges • Conflicting needs of resources • Broad knowledge base required by staff • A wide range of committee and leadership responsibilities are required • “Home” for any project remotely related to new students • Little “down time” due to activity cycles • Intensive cross institution relations required OFFICE FOR NEW STUDENTS

  10. Recommendations • Given authority to make decisions and work outside existing policy structures • Staffing size large enough to recruit area specialists who are cross-trained to cover each other • Acquirement of a recruiting Porsche

  11. QUESTIONS? • Kyle Baillie Manager, Office for New Students 604.527.5814 or 604.374.0614 kbaillie@douglas.bc.ca • Eric Glanville Student Development Coordinator 604.527.5814 or 604.374.0171 glanvillee@douglas.bc.ca

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