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PBA Front-End Programming

PBA Front-End Programming. Communication. Communication. Why do we communicate…?. Communication. Pass information Persuation Coordination …?. Communication. Communication. Why do we make websites…?. Communication. The purpose of a website is to communicate!

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PBA Front-End Programming

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  1. PBA Front-End Programming Communication

  2. Communication Why do we communicate…?

  3. Communication • Pass information • Persuation • Coordination • …?

  4. Communication

  5. Communication Why do we make websites…?

  6. Communication • The purpose of a website is to communicate! • The purpose of a website is (usually) not to demonstrate technical brilliance  • What can we do with this wonderful web programming technology…? • How can we implement this wonderful web design…?

  7. Communication • Specific purposes of communication can be as diverse for websites as for real life: • Pass information [READ THIS!] • Persuation [BUY THIS!] • Coordination [DO THIS!] • There are obvious overlaps…

  8. Communication • What is the specific purpose (with regards to communication) for a website for: • A political party (UK Labor Party) • An online bookstore (Amazon) • A web design tutorial (WebStyleGuide) • An aid organisation (Red Cross) • An online universe for kids (Club Penguin) • A social media (Facebook)

  9. Communication • How does communication work…?

  10. Communication • Computers are lucky!

  11. Communication • In the ideal world • The sender has a certain ”mental state” about some information • The sender communicates something about this information to the receiver • The receiver is now in the same ”mental state” about this information

  12. Communication • Humans don’t work like that… What were you doing inside a closet…? Oh John, listen, I’ve decided to come out of the closet!

  13. Communication • What hinders ”perfect communication”? • Language (verbal and non-verbal) • Noise (actual and ”semantic”) • Context (culture, background, assumptions,…)

  14. Communication • Many theories and frameworks for analysis of communication • One prominent theory/model: Social Constructionism • The Constructionist View: ”How you say something determines what the message is” • Cannot separate form and content

  15. Communication • If we accept the Constructionist View, what are the consequences? • No absolute truths • No absolute messages • People – and groups of people – construct their own reality (consensus reality), so… • Always consider the point-of-view of the receiver of any information

  16. Communication • Consensus reality • Is Nike the best brand of sports shoes…or have enough people agreed that it is so? • Is Global Warming a scientific fact…or have enough people agreed that it is so? • Is Facebook the best website for social inter-action…or have enough people agreed that it is so?

  17. Communication • Cognitive bias • The tendency for people to make ”poor” decisions, based on a particular situation • Is this relevant when designing websites…? • Depending on your purpose – cognitive bias can be ”exploited” • Example: Red Cross (I would rather help ”this one child”, than all these anonymous thousands…)

  18. Communication

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