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PBA Front-End Programming. Development Organisation. Web D evelopment Organisation. In place: Website purpose Website goals Target audience Can we start designing now…? Almost, need to set the team first. Web Development Organisation.
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PBA Front-End Programming Development Organisation
Web Development Organisation • In place: • Website purpose • Website goals • Target audience • Can we start designing now…? • Almost, need to set the team first
Web Development Organisation • Web site development projects cover many diciplines – just as SW development • Size and skill set of team determined by • Budget • Available resources in development organisation • Website focus
Web Development Organisation Creative Administrative Technical Production
Web Development Organisation • Core skill set (diciplines) needed • Strategy and planning (Strategic level) • Project management (Tactical/Operational level) • Information architecture • User Interface design • Graphic design • Web technology • Site production
Web Development Organisation • Core development team roles • Project stakeholder/sponsor • Project manager • Usability lead • Information architect • Art director • Technology lead • Site production lead • Site editor
Web Development Organisation • Project stakeholder / sponsor • ”The guy who pays the bills” • Provides purpose, vision and goals • Provides domain knowledge • Point-of-contact to sponsoring organisation • Delivers web site content • Not a call-when-you-are-done role; must participate actively in project!
Web Development Organisation • Project manager (admin) • Keeps the project on track on a day-to-day basis • Point-of-contact between team and sponsor • Manages internal team communication • Project administration (meeting, minutes, notes, plans, schedules, budgets,…)
Web Development Organisation • Usability lead • ”Shape the overall user experience” • The users advocate on the team • User research (interview, field studies,…) • Develop usability standards • Conduct usability tests, and provide feedback to relevant team members • Involved in measuring project success
Web Development Organisation • Information architect • Organise web site structure and content • Develop terminologies, categorisation schemes,… • Ensure consistency across the website • Enure overall content quality • Design web pages at ”wireframe” level, in cooperation with Art Director
Web Development Organisation • Art director • Establish ”look and feel” for the website • Ensure consistency with e.g. corporate identity standards, UI standards,… • Visual interface design • Color palette, typography, illustrations, … • Page design details
Web Development Organisation • Technology lead • ”The programmer guy” • Deciding on web publishing tools, development languages, databases, network,… • Responsible for technology integration • Responsible for back-end development • May manage sub-teams of programmers, database developers,… (back-end)
Web Development Organisation • Site production lead • ”Builds” the website • Converts detailed page designs into actual web pages (HTML, CMS, development tool,…) • Develops page templates (XHTML, CSS) to be filled with actual content
Web Development Organisation • Site editor • Responsible for written content on the website (quality, style and tone,…) • Collect, organise and deliver finished text to website production team • Responsible for maintaining the website content after site launch – ongoing effort • Improving website visibility (Search Engine Optimisation)
Web Development Organisation • Roles, skills and people • What background, education, experience, attitude, etc is needed for each role? • How does our ”resource pool” look? • How large is the project • When are people rolled on/off the project?
Web Development Organisation Large project
Web Development Organisation • Small Project • Project stakeholder/sponsor (in-house) • Project manager • Usability lead • Information architect • Art director • Technology lead • Site production lead • Site editor