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Power Point Presentation during the final week of the First University Phase 12 October 2012

Pilar Pride Campaign. Power Point Presentation during the final week of the First University Phase 12 October 2012 by Susana C. Cataylo – Conservation Fellow. Threat : fishing inside the MPA. Social Marketing. Pamugsay Festival Streamers, billboards, tarps

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Power Point Presentation during the final week of the First University Phase 12 October 2012

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  1. Pilar Pride Campaign Power Point Presentation during the final week of the First University Phase 12 October 2012 by Susana C. Cataylo – Conservation Fellow

  2. Threat : fishing inside the MPA

  3. Social Marketing • Pamugsay Festival • Streamers, billboards, tarps • Posters, slogan, jingles, • Flagship Species and mascots • Search for PMMP King & Queen • Exhibits, etc.

  4. Governance, enforcement & monitoring Municipal Ordinance No.10, series of 2005 approved on September 19, 2005 established the PMMP and adopted its 5-year Management Plan

  5. Research & Planning Timeline Qualitative Research (October 2012– January2013) • Finalize the Concept Model • Target Audience • Results Chain • SMART Objectives • Theory of Change Quantitative Research (KAP Survey) – February – May 2013 • To establish a baseline for measuring the impact of the campaign, etc.

  6. Stakeholders’ engagement

  7. The more fish we have … the merrier we can be!!!

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