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South East London sub-region Strategic Housing Market Assessment. Chris Broughton Catherine Nock Opinion Research Services. Presentation Overview. Introduction Current housing market Population growth Migration and economy Recent market changes Key questions. Introducing ORS.
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South East London sub-regionStrategic Housing Market Assessment Chris Broughton Catherine Nock Opinion Research Services
Presentation Overview • Introduction • Current housing market • Population growth • Migration and economy • Recent market changes • Key questions
Introducing ORS • Generic social research organisation • Spin-out company from Swansea University • Established in 1988, not primarily commercial • 40 full-time staff • Specialise in quantitative and qualitative research methods • Research includes • Housing & planning – SHMAs, need/demand analysis • Health – promotion/primary/secondary care • Local government – Panels/BVPI/employees • Emergency services – police and fire
Housing Research Portfolio • Greater London Authority • Regional SHMA 2008 • Quality Reviews for EERA and GOEM • Identifying good practice in Strategic HMA work • Further Strategic HMA work • Bedfordshire, LCB East, LCB West, Milton Keynes, Greater Norwich, Exeter/Torbay, West Cornwall, Birmingham, South East Wales, Neath Port Talbot • Over 60 further local housing studies • English Partnerships • Accredited consultants for SHMA work
What is an SHMA? • The Vision • a key tool to inform policy and help shape strategic thinking in housing and planning • The Basics • a robust evidence base • promotes joint working • not a snap-shot survey but an ongoing process • provides estimate of the need for affordable housing and demand for market housing • helps understand requirements of niche groups
Approach in South East London • Household survey • personal interviews • addresses selected at random • detailed interviews • overall sample size = 7,250 households • Bexley 1,250 – Bromley 1,250 – Greenwich 1,500 • Lewisham 1,500 – Southwark 1,750 • Secondary data analysis • Stakeholder engagement • Developers – RSLs – Estate and Letting Agents • Private Landlords – Housing Front-line Staff – Planners • Supporting People Commissioners – Lenders – HEIs • Business Community – Neighbouring Authorities
Different Levels of SHMA Impact Regional Developing regional housing policy evidence base Informing Regional Housing Strategy reviews Assisting with reviews of Regional Spatial Strategy Sub-regional Deepening understanding of housing markets at the strategic (usually sub-regional) level Developing an evidence base for sub-regional housing strategy Local Developing an evidence base for Local Development Documents Assisting with production of local Core Strategies
Current Housing Market OVERVIEW OF THE AREA
Index of Multiple Deprivation Source: CLG
Housing Tenure Source: Census 2001, SHMA 2008 Preliminary Analysis