ADVOCACY

1. ADVOCACY AND SOCIAL MOBILIZATION

2. A&E Theme Song With A & E I’ll learn a trade I ‘ll even earn my way With A & E Im ‘ reachin’ to the sky With A & E I’ll be flying high!

3. A&E Theme Song Sa A & E ng ALS lahat tayo ay mag-aral Sa A & E ay may pag-asa Edukasyon na pangmasa Sa A & E lahat kami Sa A & E ay kasali Ang A & E ay kaagapay Sa A & E may tagumpay!

4. WHAT IS ADVOCACY? • It is an act of persuading people to adhere to a belief they may nothave held before. • It is a process of inducement to adopt, support, defend or maintain a cause. • It involves organization of information into arguments and using these arguments to persuade an audience to take action. WHAT IS SOCIAL MOBILIZATION? • It is a collective action to implement what people have been convinced about and persuaded to do. • It is getting people to plan, organize and implement a course of action. HOW DOES ADVOCACY RELATE TO SOCIAL MOBILIZATION? Advocacy and social mobilization are interconnected processes. Advocacy persuades; social mobilization acts. Both derive strength from mass support and volunteerism of participation. Both terms are referred to as ADSOCMOB.

5. What is Advocacy and Social Mobilization in the ALS A&E System? Begins with a sincere belief in and commitment to the Project/Program being promulgated Is the organization of information into arguments used to persuade and audience towards some attitude and predisposition and action

6. ? What is Social Mobilization raising community awareness of existing problems and needs in the community ass they affect daily life. to improve the situation using local or external resources.

7. ? What is Social Mobilization in the ALS A&E System Generating and sustaining the participation of all people in the community or society Facilitate and accelerate the improvement of the situation or quality of life Through implementation of the ALS A&E program

8. Why the need to conduct ASM: To create a conducive policy environment To generate resources/ support for the sustainability of Program To legitimize program/project/activity To develop leader-advocates who will mobilize multi-sectoral and/or public support for the program

9. PREPARING FOR ADVOCACY AND SOCIAL MOBILIZATION • Understanding the issue (s) involved • Develop a sense of commitment to a particular stand • Conduct situation analysis or environment scanning to identify opportunities and constraints

10. INITIAL GUIDELINES IN DEVELOPING ADVOCACY AND SOCIAL MOBILIZATION STARTEGIES • Advocacy is a process rather than a event; it is continuing rather than time-bound; recognizes the inter-relationship of issues; and anticipatory of future-oriented. • Advocacy tools (i.e., information, education and communication or IEC materials) are merely aids in the advocacy process; some advocacy strategies do not need these tools. • Adequate, appropriate and relevant information is a key resource for effective advocacy.

11. 4.Well-defined and concrete messages (and images) are pre-requisites to the development of effective advocacy strategies. 5.Images (visual) can effectively deliver messages with emotional appeal. Images should inspire, energize, motivate and mobilize. 6.Messages (and images) addressed to specific audiences should match the media channel and format to be used. 7.Advocacy strategies and tools should be culturally appropriate; the use of indigenous strategies should be maximized.

12. 8.Pre-testing of advocacy tools should be a standard operating procedure. 9. Traditional advocacy and IEC materials should be used creatively and innovatively to gather impact. 10.The win-win process (non zero-sum game) is preferable than the win-lose process. 11.Begin with “do-able” strategies and build on “small” success. 12.Success tends to build on success and it is helpful to start out in a positive manner. Conflict at an early stage creates more conflict.

13. Networking is the process by which various individuals, groups, organizations and sectors exchange and share resources to accelerate the achievement of common goals and objectives. These resources may include information, manpower, physical facilities, and even funding. Negotiation is a process of building on common interests and reducing differences in order to arrive at an agreement which is at least minimally acceptable to all parties concerned. Any negotiation must therefore involve both cooperation and conflict.

14. Social marketing The pioneer in social marketing, Richard K. Manoff (1985), defined the concepts as follows: It is the application of commercial marketing principles to advance a social cause, issue, behavior, product or service. Legal marketing Because the end results of advocacy are policies (including laws) there is still a need to popularize these. This enables the officials and the general public to become aware of these policies and ensures that they are implemented and followed. This process of popularizing policies and laws is referred to as legal marketing.

15. Social Marketing Campaign It will mobilize communities in support of the ALS A&E through: Public forums/consultations in the expansion of the program; Lobbying the municipal/provincials to support the implementation of the ALS A&E Mobilizing Private Sector Funding and Support

16. Orientation-Advocacy Sessions with LCE and Other Local Officials • The meeting may take any of the following formats: • Policy forum • One-on-one discussion • Sanggunian/development council meetings • Local board meetings (e.g., schools, and health) • LCE-community dialogue • Courtesy call-cum-orientation • Visit by national officials and donors

17. 3. Information Education and Communication (IEC) Materials of various formats are basic advocacy tools. • Among the common IEC materials are: • brochure • leaflet • pamphlet • newsletter • poster • audio/video tapes • flipchart • flyer • manual • book/booklet/handbook

18. HOW DO WE ADVOCATE TO A HOSTILE OR NON- SYMPATHETIC LOCAL OFFICIAL? Here are some strategies you can use to win to our side hostile officials: get backers from among his or her closest allies, including relatives especially spouse, and advisers, who can influence him or her to support the policy or program; continue working to get his or her support by acknowledging his or her authority and importance to the program or project; Get his or her superiors (e.g. DILG secretary, provincial governor, or town mayor) to explain to him or her the rationale for your cause

19. Acknowledgment of Local • Authority and Leadership • Conduct courtesy call and orientation meetings on the A & E programs/projects • Provide regular program/project updates • Invite local officials as resource persons or guests of honor during special events • Give local officials special roles such as program/project managers or honorary chairpersons

20. Regular Lobbying • visit local officials’ offices • send fax, e-mail, or web page message • submit position papers, petitions, or resolutions • attend sanggunian sessions/hearings • send releases to the media • draft bills or ordinances • network with other concerned persons and groups • form a lobby group

21. get the support of local media to project the issue as a popular cause and to force contending parties to work together for the common good; solicit the support of the community to the policy or program; and get a national directive that mandates support for the policy or program.

22. Mass Media Coverage • Various media formats may be produced both at the national levels for the advocacy. • These include the following: • News updates • Radio and television plugs • Broadcast commentaries • News features • Broadcast media interviews • Special features • Documentaries • News analysis • Special events

23. To effectively and efficiently achieve the ALS A&E System ASM objectives, the following strategies or activities are recommended: • Conduct of orientation workshops • Strengthening interagency mechanism • Setting up of a functional linkage and network system • Formulation of a local ASM action plan • Coordination of all advocacy campaign for the ALS A&E

24. To effectively and efficiently achieve the ALS A&E System ASM objectives, the following strategies or activities are recommended: • Development and dissemination of local IEC materials • Launching of the ALS A&E System • Conduct of Special Activities • Conduct of community meeting • Linkages with the business sector and LGUs • Linkages with NGOs

25. What are the possible linkages of ALS A&E with other ALS Programs? • Facilities • Articulation of ALS Programs • Technical Assistance • Financial Assistance for sustainability of the Project • Skills training • Linkage with Business and Industry • Linkage with existing Programs of the DepED

26. What are some methods of documenting important activities of the ALS A&E? • The ALS A&E Report System • Contribution to local or national newspaper or magazines on: • Project experiences • ALS A&E Partners profile • Profile of Learners served • Special features • Lifestyle Articles • Headline News

27. Photo Documentation: • Monitoring and evaluation fields visits • Interviews with ALS A&E Learners • Administration of NFE A&E Tests • Graduation/Completion Ceremonies

28. Photo Documentation: • Social Mobilization Activities • Development Activities • Conduct of Learning Session • Learning Centers Used • Learning Materials Used • Interviews with project supporters and stakeholders

29. What Advocacy and Social Mobilization Materials have been developed for the NFE A&E System?

30. Special Community Events Project Site Visits Information Education and Communication (IEC) Materials Existing Media Channels

31. ALS A&E jingle Ay, Ay, Ay, Ay, Ay A&E A new way of learning for OSY and A’s Ay, Ay, Ay, Ay, Ay A&E Lets get ahead, learn and earn You and Me Ay, Ay, Ay, Tune : Ay, Ay, Ay, O, Pag-ibig

32. The ALS A&E Slogan Aim High go For Your Goals

33. The NFE A&E Motto Onward and Upward

34. The NFE A&E Logo

35. ALS TIME TUNE (It’s a Small World) Oh, its ALS again (3x) Come together and come all There is just one class We enjoy so much Where our mind thinks and Our hands do a lot Then the song that we sing And the work that we do We enjoy the ALS Oh, its ALS again (3x) Come together and come all

36. The ALS A&E Rap Jingle If you wanna be smart And get to the top A&E is the place to start If you wanna be wise See you income grow A&E modules, that’s how to go This ain’t no jive

37. Tune: LERON LERON SINTA 3X each action Tayo Ikot Lakad Lundag Kembot Takbo Sayaw Upo Botika – inom Botiki – ay (looks upward) Bituka – hawak tiyan

38. Group II List down some Advocacy and Social Mo0bilization Strategies, which you think, will be effective in your community. Explain how will you do it.

39. Write at least two Advocacy and Social Mobilization messages which can make people aware and realize the importance of the BLP/NFE A and E Program. Group III

40. Draw a draft of a sample BLP / NFE A & E Poster. What messages do your poster convey? Explain the message/s. Group IV

41. Role Playing of an ASM activity in NFE A & E Program. Group V

42. The highest level of satisfaction one can get is knowing one has given the best performance Possible to every endeavor, be it big or Small. -Will O’Neal

43. The WINNER – is always a part of the answer The LOSER – is always a part of the problem The WINNER – always has a promise TheLOSER– always has an excuse The WINNER says - “Let me do it for you” The LOSER says – “That’s not my job” The WINNER – Sees an answer to the problem The LOSER– Sees a problem in every answer The WINNER – Sees a green near every sand trap The LOSER – Sees two or three sand traps near every green The WINNER says – “It may be difficult but it’s possible” The LOSER says – “It may be possible but it’s difficult ” WINNERS and LOSERS

44. STARFISH While walking along the beach, a man saw someone in the distance leaning down, picking something up and throwing it into the ocean. As he came closer, he saw thousands of starfish the tide had thrown onto the beach. Unable to return to the ocean during low tide, the starfish were dying. He observed a young man picking up the starfish one by one and throwing them back into the water. After watching the seemingly futile effort, the observer said, “There must be thousands of starfish on this beach. It would be impossible for you to get all of them. There are simply too many. You can’t possibly save enough to make a difference. The young man smiled as he continued to pick up another starfish and toss it back into the ocean. “It made a difference to that one”, he replied.

45. END OF PRESENTATION Thank You !